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TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

Skilljar Hosts Leaders in Customer and Partner Education at Inaugural Conference

Speakers and Attendees Discuss Future of Customer Training – and Its Ability to Drive Revenue for Thousands of SaaS Companies Worldwide Skilljar, the leading Customer Training Platform for enterprises, recently wrapped up its inaugural customer conference, Skilljar Connect 2018. Over 150 executives from more than 40 companies came together to share best practices and deep insights about customer and partner training. The companies represented at Connect 2018 included Autodesk, Avalara, Cisco, MapR, Zuora, Zendesk, and…

Skilljar Names Samuel Sunderaraj as Vice President of Sales

Skilljar, the leading customer training platform for enterprises and their customers, announced that Samuel Sunderaraj has joined the company as Vice President of Sales. Sunderaraj is the first executive to join the Skilljar team following the recent announcement of a $16.4 million Series A investment led by Mayfield and Shasta Ventures. Sunderaraj brings 20 years of experience in technology sales, with a track record of facilitating rapid growth at early stage startups. His prior roles include serving as the Vice…

Gainsight Announces First Complete Customer Success Ecosystem, Gainsight Sightline

Gainsight, the Customer Success company, today announced the first complete customer success ecosystem—Gainsight Sightline, the only community-enhanced customer success technology exchange in the market. The new ecosystem supercharges the path to value across customer success technologies via Sightline Vault, a one-stop-shop for Gainsight best practices, templates, playbooks, and more, fueled by contributions from Gainsight’s customer community, and Sightline Integrations, a robust and growing collection of high-impact…

How Marketing Can Help Develop an Effective Customer Onboarding Program

An effective Customer Onboarding Program is critical for driving ongoing Customer Engagement, Satisfaction, and Value. Marketers in B2B companies are well-positioned to partner with their peers in Customer Success and Product in creating and developing their Customer Onboarding Programs. The Importance of Customer Onboarding Customer Onboarding is a critical driver of ongoing Customer Success and Satisfaction. During this stage of the customer lifecycle, users are eager to get started with your product or service. This is…

Spotify Chooses Placed for Offline Attribution Measurement

Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of the biggest challenges for marketers when it comes to data-driven marketing campaigns. With a lot of content on, ‘How consumers are shifting towards online shopping,’ marketers are keen to run their campaigns focused on online shopping. But are they forgetting about sales in brick-and-mortar stores? Statistics are ripe stating that 90% of consumers still choose the brick-and-mortar way for…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, Industry Veteran to Facilitate the Adoption of Cuebiq’s Offerings for the Demand Side Programmatic Space Leading location intelligence and consumer insights company, Cuebiq, announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will work on establishing and fostering relationships with holding companies and embedded brand programmatic teams looking to capture location-based attribution and analytics in one offering. “Cuebiq is focusing on growing our…

Omnichannel Messaging Specialist Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Report Combines Insights on the Biggest Conversational Business Trends of the past 12 Months – Including Chatbots, Voice and AI – with 2019 Predictions from Leading Industry Players like Google, Uber, Hubspot, Intercom and Genesys Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape mobile campaigns that deliver the optimal creative, message and ad format during a given moment. Shalom will also be responsible for steering the creative team across Aki, working closely with CMO Richard…

Panopto Introduces New Video Analytics Suite

Reporting Dashboard Provides Businesses and Universities with Insights into Video Viewing Trends and Engagement Panopto announced the latest update to its enterprise video platform. The release includes a new analytics suite built from the ground up to provide administrators, trainers, communication teams, and instructors with insights into their audience and video content. In recent years, organizational use of video has skyrocketed. In the last 12 months alone, creation of new videos among Panopto customers has…

Silwood Technology Delivers ERP and CRM Metadata Into Informatica’s AI-Powered Enterprise Data Catalog

Informatica Enterprise Data Catalog (EDC) Customers Can Now Use Silwood’s Safyr Metadata Discovery Software to Provision SAP, Oracle, Salesforce and Microsoft ERP and CRM Metadata Directly into EDC Silwood Technology Ltd announced that Informatica Enterprise Data Catalog (EDC) customers can now use Silwood’s Safyr metadata discovery software to provision SAP, Oracle, Salesforce and Microsoft ERP and CRM metadata directly into EDC. Useful metadata from ERP and CRM packages is notoriously difficult to access and utilise for…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…