Smartling Announces Integration with Adobe Experience Manager as a Cloud Service

Smartling, the #1 rated enterprise translation management system, announced an all new integration with Adobe Experience Manager As A Cloud Service. The integration enables mutual customers to leverage Smartling’s powerful translation management system, visual context translation interface, and language translation solutions. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities This new integration represents Smartling’s ongoing commitment to Adobe Experience Manager (AEM) customers…

Smartling Introduces Transcreation Tool

Smartling, provider of the #1 rated enterprise translation management system, announced Transcreation Tool, the all new translation interface to enable transcreation services. Transcreation is the process of creatively re-writing the meaning, intent, style, and tone of the source text to be culturally appropriate for each market. The transcreation process goes beyond the basic process of translation and instead ensures the target content reflects the nuances not only of each language but also how each market uses language…

Smartling Announces Upgrades to Drupal and Zendesk Integrations

Smartling, the #1 rated enterprise translation management system, announced significant upgrades to its longstanding Drupal and Zendesk integrations. Smartling’s Drupal integration adds comprehensive support for Drupal 9, the recently released upgrade to Drupal’s content management system. Smartling’s Zendesk integration was re-written on a new code base to enable support for wide-ranging Smartling features that automate the process surrounding human translation. These enhancements enable customers of Drupal and Zendesk to…

Smartling Integrates with Episerver to Localize Digital Experiences

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver. The Episerver integration, which includes translation automation, localization, and visual context solutions to simplify the complexities of supporting global websites, gives marketers and website developers a turnkey solution to offer digital experiences in any language faster than ever before. Smartling’s language translation services are also available to…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

Smartling Releases ‘Move the World with Words’ Book at Global Ready Translation Summit

Coffee table book and $100 million commitment to industry aims to recognize the human element of global commerce Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today releases its first-ever print publication, the “Move the World with Words” coffee table book, at the Global Ready Translation Summit in New York City. Alongside the launch of the book, Smartling is also announcing its commitment to investing $100 million in translator pay and…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Smartling Promotes Ani Obermeier to Vice President of Marketing

Veteran global marketer levels-up position at translation technology and services company Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, announces the promotion of Annette Obermeier (Ani) to Vice President of Marketing. Ani previously held the role of Senior Director of Global Marketing and has been with Smartling since 2017. “I wholeheartedly believe in Smartling’s mission, vision and values. As a New York City-transplant by way of Australia and…

Smartling Announces Expanded Automation Capabilities at Global Ready Conference

Translation Software and Services Company Debuts New Automation Features and Interface, Increasing Translation Speed and Cost Savings Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today announces a new platform experience at Global Ready Conference 2019, the company’s annual user conference in San Francisco, with new features: Dynamic Workflows, Smartling Draft and a feature that automatically selects the best machine translation option from…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Drift Issued Patent for Its AI-based Chatbot Solution

Revenue Acceleration Leader Paves the Way for Event-Based Dialogue Managers October 28, 2020 Drift, the leading Revenue Acceleration Platform, announced that the United States Patent & Trademark Office (“USPTO”) has granted a patent for its Artificial Intelligence-based chatbot solution. Patent #10,818,293, titled Selecting a response in a multi-turn interaction between a user and a conversational bot, represents the company’s commitment to industry-disrupting innovation and paves the way for event-based dialogue…

IKEA, Electronic Arts and Other Global Brands Share How They Are Responding to Market Changes by Launching New Digital-First Experiences…

“Fast Forward,” the conference on accelerating digital innovation, will feature brands known for cutting-edge digital experiences Contentful, the leading content platform for digital-first businesses, announced its Fast Forward customer conference lineup featuring some of the world’s most innovative brands. More than 1,500 digital leaders and builders will attend the free virtual conference Oct. 29. They will learn how to build for the digital-first era and rapidly adapt to digital demands driven by the ongoing pandemic and…

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take a Lime scooter across Paris, binge watch our favorite shows on Netflix, or communicate with family, friends, and colleagues around the globe with WhatsApp– technology is at the center. But, what we also forget about are the people behind the software we use every day. Here at Smartling, our Marketing team was on a mission to humanize our company and the industry. We realized the best way to do it was to peel back…

WP Engine Site Templates First to Bundle WordPress Site With HubSpot’s Growth Platform

Phenomenal Time Savings and HubSpot Integration Result in Great-Looking WordPress Digital Experiences WP Engine, the WordPress Digital Experience Platform, today announced WP Engine Site Templates, a new site builder that freelancers, small agencies and marketers can use to quickly create beautiful, online sites using curated themes that are integrated with HubSpot’s all-in-one marketing tools. The first WP Engine Site Template bundles HubSpot’s WordPress plugin, a free plugin that includes lead capture tools like forms,…

ZephyrTel Launches Ultrafast Content Transfer with Immediate Availability for Its Mobilogy Now Customers

Mobilogy Now makes content transfer between phones even faster, with typical speeds of up to 1GB per minute ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

Womply’s 2019 State of Local Retail Report Reveals Consumers Prefer Local for Last-Minute Shopping

Interactive online data report shows sales trends, seasonality, and top revenue days for local retail stores across the U.S. Womply, a CRM and marketing software company serving small businesses, published its second annual State of Local Retail report - a comprehensive look at consumer spending patterns at small, independent retail stores in all 50 states and the District of Columbia during all 365 days of the year. Powered by analysis of 52,000 retail locations in every corner of America for every day of the 2018…