Snappy Kraken Reveals Marketing Secrets in New Video Series

"Behind the Campaign" Series Addresses Marketing Strategy for Financial Advisors Snappy Kraken, a top-ranked MarTech company that helps financial advisors automate their marketing and business growth, has introduced the first episode in its new "Behind the Campaign" video series to help advisors expand their knowledge of marketing strategy. "It's awesome to see thousands of advisors having success with our content," said CEO Robert Sofia. "But we also recognize that we can advance the industry by teaching first…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Snappy Kraken Named ‘Best Overall Content Marketing Company’ in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has been selected as the winner of the "Best Overall Content Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

Snappy Kraken Integrates With Redtail

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced its integration with Redtail Technology ("Redtail"), a leading provider of client relationship management (CRM) solutions for financial services firms. "We know how important a CRM is to an advisor's marketing activity," said Robert Sofia, founder and CEO of Snappy Kraken. "Partnering with Redtail made sense for us because of how trusted they are in the space. Our users will appreciate the…

Snappy Kraken Kills Canned Content, Launches Exclusive Content Rights for Advisors

The Automated Marketing Platform for Advisors Now Offers Exclusive Content Plus Personalization Features The days of advisors pushing out the same monotonous canned content as the advisor down the street are over. Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced the launch of customizable content that locks out competitors from using the same content. With the purchase of a Snappy Kraken subscription, advisors gain exclusive content and…

Snappy Kraken Announces Automated Lead-Gen Campaign for Riskalyze Subscribers

Advisors Win with New Marketing Automation Tool Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that they are unveiling a new automated marketing campaign which helps financial advisors connect with more prospective clients using the Risk Number assessment tool from Riskalyze. The new offering will be unveiled at the Fearless Investing Summit at the San Antonio Rivercenter from October 17-19, 2018. Announcement at Fearless Investing…

Snappy Kraken Named WealthManagement.com 2018 Industry Awards Winner

Adviser Lead-Gen Innovation Recognized for "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, was selected as a winner of the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. The awards were announced last night at a black-tie gala event at the Ziegfeld Ballroom in New…

Snappy Kraken Named Finalist in Social Media Leadership Category

MarTech Company Recognized in Category of "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced they have been selected as finalists for the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. "We were blown away to be selected as a finalist in this our first…

Snappy Kraken Announces New Video Production Services to Enhance Marketing Outcomes for Financial Professionals

Advisors Who Add Quality Video Content to Their Digital Communications Strategy See the Results Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, recently announced an affordable, professional video production service for financial advisors. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office…

Snappy Kraken Announces New Marketing Program for Financial Advisors at the 2018 T3 Advisor Conference

Advisors Get 300 Percent More Exposure for 31 Percent of the Cost of Live Seminars with Online Advertising + Video + Marketing Automation Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, has created an automated marketing machine called Seminar Freedom that will allow advisors to deliver a seminar once and then show it to a fresh audience of qualified viewers each month. Snappy Kraken will present the idea to advisors attending the 2018 T3 Advisor…

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.” Digital audio listening has been on the rise over…

Zembles: First-of-its-Kind “ProspectTech” Lead-Gen Platform Debuts With Company-First Identification Technology

Revolutionizing the way B2B sales teams identify leads, Zembles deploys machine learning and robust data to find prospects that “re-zemble” already successful clients A solution for conventional search leads – via job description and contact info – which create sales dead-ends Zembles announced the launch of its radically new approach to identifying high-value, active leads through its Prospect Technology “ProspectTech” platform that uses artificial intelligence and spending data to identify financially healthy companies…

OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes

Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. With Apollo, publishers have access to sophisticated configuration management and a/b testing capabilities that allow them to regularly test and assess the effectiveness of their Prebid set-up, and with three…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology LoopMe, the outcomes-based video platform, announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and further validating the market opportunity for LoopMe within data, measurement, technology, media and attribution. Former Chief Growth Officer of Publicis and author of the best-selling book "Restoring the Soul of…

IKala Raises US$17 Million Series B To Expand Global Footprint

The fund injection will propel iKala’s R&D investment, drive innovation in AI technologies to propel digital transformation and build integrated solutions for new retail in Southeast Asia and beyond. iKala, Asia’s leading AI company headquartered in Taiwan, has raised US$17 Million in a Series B round of funding led by Wistron Digital Technology Holding Company, a Wistron Corporation’s wholly-owned subsidiary which focuses on digital technology industries and software application related investments. Previous investors…

Neo4j Delivers First and Only Integrated Graph Database Service on Google Cloud Platform

Neo4j Aura for GCP Enables Rapid Development of High-Performance, Graph-Powered Applications in the Cloud Neo4j, the leader in graph technology, announced that Neo4j Aura for Google Cloud Platform is now available as a fully integrated graph database service on the Google Cloud Marketplace. Cloud-native and built specifically for data relationships, Neo4j Aura™ is the simplest way to deploy, manage and scale a graph database. Since its launch, Neo4j Aura customers have built over one thousand powerful applications,…

Auth0 Selects Icertis to Increase Contract Intelligence for Next Wave of Growth

Identity Management Leader to Optimize Contracting Organization-wide, Drive Excellence Across Customer Acquisition Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), announced  that identity management leader Auth0 will deploy the Icertis Contract Intelligence (ICI) platform to optimize the performance and compliance of all its sales and sourcing contracts and contracting processes. Auth0 supports 9,000+ customers in 70+ countries that use…

Boomi aXis for SAP Released as First iPaaS Solution to Accelerate Business Decisions on SAP

Boomi, a Dell Technologies™ business, extends its portfolio of solutions for EiPaaS by announcing Boomi aXis for SAP at SAP insider's S/4HANA2020 interactive event. With Boomi aXis for SAP, users can more easily and quickly exchange SAP data on a single platform to swiftly facilitate business decisions. In today's dynamic market environment where businesses are making quick pivots and seeking critical short-term advantages, Boomi aXis for SAP strategically advances organizations towards their goals. The first EiPaaS…

Deloitte Survey: COVID-19 Pandemic Shifts Enterprise Cost Management and Transformation Strategies from ‘Save-to-Transform’ to…

Mid-cycle study finds companies should accelerate performance improvement and enterprise transformation actions in response to COVID-19 A new, mid-cycle Deloitte Global Cost and Enterprise Transformation Survey, "Save-to-Thrive: Enterprise transformation and performance improvement strategies during the COVID-19 pandemic," finds organizations that invest in key capabilities today to navigate a post COVID-19 business environment can position themselves to thrive in the "Next Normal." The survey also found that…