As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe that social media marketing is more exhausting than scaling Mt. Everest. Furthermore, 19% claim that social media is an enormous waste of time. Over 25% of entrepreneurs surveyed stated that social media marketing is more exhausting than scaling Mt. Everest. In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe…

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense “Social Media…

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

Two industry leaders, Astute and Socialbakers join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single…

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Lightricks Survey Finds 72 Percent of Solopreneurs and SMBs Don't Feel Their Current Online Marketing Strategy Is Effective, Expands with Three Apps to Specifically Serve Small Businesses and Brands Lightricks, a leading developer of subscription-based content creation tools, announced today the release of BoostApps, a suite of mobile tools for small businesses and brands to effectively engage consumers in ways that boost their bottom lines. Unlike content creation apps that focus solely on graphic design, BoostApps are…

Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no…

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

Streamlined Advertising Process PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both advertisers and influencers to reach out to one another. Influencers are sorted into genres and ranked according to their following. If an advertiser has any questions for an influencer, they can simply ask them. They have an integrated messaging service. Information about the influencer is presented in a clear and easy to understand format. You can see an influencer’s…

While Social Media Marketing Is Critical to SMBs, 66% Are Not Confident That They're Making the Right Decisions Sensai, the first AI-powered social media marketing solution for small businesses, announced the findings from its inaugural Small Business Social Media Confidence Survey. The results revealed that the majority of small businesses (66%) are not confident when it comes to their social media marketing. In fact, 46% of respondents shared that managing social media channels is harder than filling out income tax…

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Top Ranking App Makes Micro-Influencer Marketing Accessible to Small Business TribeFluence CEO and Founder Johnny Vieira announced that Click & Clear Communications, a full-service ad agency in Los Angeles, will become the first authorized TribeFluence Marketing Platform provider in the US.  Tribfluence is the leading provider of Influencer Marketing solutions. As a result of this unprecedented deal, Click & Clear clients, which include 7-11, Fantastic Sams, Elite Makeup, Valvoline and The American Cancer Society…