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67% of Social Media Consumers Aspire to be Paid Social Media Influencers

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

The Indi App Creates Social Media Influencers With the Click of a Button

Innovative Video Engagement Commerce Platform, Indi.com, Releases Exciting App That Allows Anybody to Make Money from Their Thousands of Retail Partnerships Becoming a social media sensation with a few clicks of a button is now available at the tips of one's fingers. Introducing the hottest shopping app tailor-made for influencers, Indi.com.  Indi.com unveils brand new app features designed to help make money on the content that influencers are already posting on social media, build an online empire, allowing to…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey

Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular. Visual Objects surveyed 529…

Robin8 Beta Launches Revolutionary Blockchain Social Media + Digital Asset Marketplace for Photographers, Artists, Influencers, Inventors…

Register and Protect Your IP and Digital Assets on the Blockchain with Ability to Sell to Others Blockchain has become quite the revolution in the tech world, but until now, there has been no real application for the masses to utilize the power of blockchain. The Profile Management EcoSystem (PMES) by Robin8 is a revolutionary new blockchain platform where artists, inventors, influencers and digital property owners can claim ownership of data or digital assets by uploading it to the blockchain and buy/sell. Using PMES,…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Skorr, an AI-Based App, Unveiled for Social Media Marketers and Influencers

Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed the launch of the Skorr app on Apple iOS Store and Google Play. In an era of social media turbulence, Skorr, empowers individuals to take control of their social media presence. The Skorr app measures, monitors and verifies social media behavior to help individuals safely navigate social media channels and increase their influence and effectiveness. Developed to the highest…

Canon Leaves Influencers Mind-Blown with Innovative Mobile Ad; EOS M200 Mirrorless Camera campaign uses Sound Recognition Technology to…

Encouraging users to blow into the phone’s microphone to reveal the camera, the ad is engaging users with an innovative experience mCanvas, the experiential storytelling ad platform for small screens, in collaboration with Merkle Sokrati, a Dentsu Group agency and a leading performance-focused, technology-enabled data-driven customer experience management (CXM) company, created a rich-media mobile ad for Canon India’s Mirrorless Camera, EOS M200. Using cutting-edge technology like sound recognition, the ad is engaging…

Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach

The new full-service platform is now integrated into Cision's Next Generation Communications Cloud Cision, an industry-leading earned media communications management and media advisory platform, announced the launch of Cision Connect - a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

The Movie Studio Engages Digital Talent Studio and Sikey Corp. for Strategic Social Media Promotion in Anticipation of the Launch of The…

The Movie Studio, Inc. announces it has engaged Digital Talent Studio, Inc. and social media mogul Brian Breach, of Sikey Corp., for social media branding, engagement of influencers, and advertising on key social media platforms preparatory to the upcoming launch of The Movie Studio App. In addition to social media ad placement strategies targeting relevant demographics to promote the Company’s app, high-profile social media influencers will be engaged to participate in distributing the ads in a pay or revenue-sharing…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Hexindai Launches Elite Influencers Program on Xiaobai Maimai

Hexindai Inc., a mobile e-commerce and consumer lending platform in China, announced that the newly launched Elite Influencers Program on Xiaobai Maimai, a new-form of social e-commerce platform released in May 2020, has made good progress and delivered impressive results. The Elite Influencers Program was designed for users of Xiaobai Maimai to attain higher returns on top of the regular commissions they receive for every purchase, share or recommendation of a product to family and friends. Users of Xiaobai Maimai can…

Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

Kargo, the leader in mobile advertising, announced that the company has acquired Rhombus, an ad platform built around embedded social content on publishers’ sites. Now called Social Canvas, the technology will be fully integrated into the Kargo platform, where advertisers and publishers can trade on the unique ad placement. Social Canvas is a cookieless targeting solution that aligns brands, including clients Heineken and Allergan, with the news-worthy social posts that editorial teams rely on to tell their stories. Social…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Josh Richards Joins Social Media App Triller as Part of Executive Team

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…