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Smartly.io Named a Leader in Social Media Advertising by G2

Customer Satisfaction Propels Smartly.io to High Ranking in Fall 2019 Grid Report Smartly.io, the leading social media advertising automation platform for performance and creative marketers, announced that it has been named a Leader in the Social Media Advertising category of the Fall 2019 Grid® Report by G2. G2 is the world's leading business solutions review website, and its database of over 915,600+ validated user reviews helps millions of businesses make better buying decisions every month. .@smartlyio named a Leader…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…

AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness

Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage this platform to create enriching customer engagement and make predictive analytics on user behavior. Success in social media marketing, however, becomes ominous with the addition of the sixth element of MarTech –Artificial Intelligence (AI). AdParlor, the leading all-in-one shop for social media advertising platform, announced world’s first AI-powered analytical capability to test ad effectiveness.…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies' presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry. Clutch's ranking methodology considers both quantitative and qualitative data related to the companies' market…

Millennials Feel Social Media is the Most Effective Advertising Medium — But Don’t Count TV Ads Out Yet, New Horowitz Study Finds

To Read Millennials and Gen Z, Think Outside the Facebook Box, Horowitz's Survey Data Suggests In today’s increasingly cluttered media environment, identifying the most effective media platforms for reaching target audiences is a critical concern for advertisers. Horowitz Research’s latest study, State of Advertising and Social Media, reveals half of the consumers still feel that TV ads during the “regular” (scheduled) airing of a show are the most effective way to reach them with information about new products, followed by…

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Seechum App – The Netflix of Social Connections Launched in 188 Countries

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

How to Use AI & Machine Learning to Make Social Media Marketing Decisions

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

Sytel Releases Multi-Tenant, Multimedia And Fully Blended Contact Center Platform

Sytel announces version 11 of their Softdial Contact Center (SCC)  hosting platform, supporting fully blended voice, chat, email, SMS, video, and all social channels. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Michael McKinlay, CEO of Sytel, commented “Rather than tell you that this new version takes hosting to new heights (which by the way, we think it does!) let me cut to the chase and pull out ten of the new features which we think are…

Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

Jukin Media Surpasses $25 Million Milestone in Royalty Payments to Everyday Video Creators

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Eyeota Audiences Now Available Globally for Social Activation Through Amobee

Eyeota’s audiences available on Facebook, Instagram, Pinterest, Snapchat and Twitter  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee--the global advertising technology company reinventing advertising for the converging world--providing consistency across TV, connected TV, digital and social advertising. Eyeota leverages Amobee’s identity graph to map Eyeota user…

4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area. 4media group created…

LoopMe’s Second PurchaseLoop Research Pulse Report Reveals Changing Trends in Consumer Media Consumption

Key findings from consumer survey of 8,000 respondents include an increase in spending, spike in gaming and other shifts in media consumption and aspirational goals LoopMe, the outcomes-based video platform, released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in online media consumption and spending, as COVID-19 has drastically impacted the world. Marketing Technology News: Zoomin Named a “Cool Vendor” by Gartner The report…