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Spaceback and Brand Networks Announce Partnership

Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative. Leveraging Spaceback’s Social Display…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Testimonial Hero Acquires Applause Lab

Testimonial Hero, a leading video testimonial service for B2B marketing leaders, announced the acquisition of Applause Lab, a technology-enabled video testimonial platform. Testimonial Hero will acquire the technology, team, and assets—including Applause Lab's existing customer base of 77 companies. "This acquisition strengthens our ability to make stunning, fully remote video testimonials increasingly frictionless," said Sam Shepler, CEO, and Founder of Testimonial Hero. "The acquisition of Applause Lab brings strong…

RingCentral Adds Key Security and Privacy ISO Certifications

RingCentral, Inc. a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced that RingCentral Office, the company’s flagship unified communications solution that includes video, team messaging, and a cloud phone system has achieved three internationally recognized ISO certifications including ISO 27001, ISO 27017, and ISO 27018 for information security best practices. Marketing Technology News: Vbrick Simplifies Enterprise Communications with Enhanced Microsoft…

Evolve IP Named To The Gartner Magic Quadrant for Contact Center as a Service

Evolve IP, the world's leading provider of Work Anywhere solutions, announced that Gartner has named it to the Magic Quadrant for Contact Center as a Service. Evolve IP's omnichannel offering, which runs 30-40% less than comparable services, also rates higher for client satisfaction from validated users. On Gartner Peer Insights, the service has received 4.7 out of 5 stars and a 92% client recommendation rate. "No other contact center provider in the world delivers an award-winning omnichannel solution for agents and…

VideoElephant TV Launches More Free Digital Channels

VideoElephant TV, a free OTT streaming service that provides viewers access to short-form video content from over 200 award-winning global news, entertainment, sports, and lifestyle partners, announced the addition of more than 15 new digital channels. These digital channels of premium content have been added to the service featuring videos from some of the world's leading media brands. In addition, it has expanded content in multiple languages and from providers from around the world. VideoElephant TV's award-winning…

As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

FreakOut Launches FreakOut Social

FreakOut, the global marketing technology company, part of FreakOut Holdings launches FreakOut Social powered by Spaceback, a new technology utilizing advertisers’ social media posts as advertising creatives for digital marketing. Nowadays, many brands are making more efforts to communicate with consumers on social media and their social contents are well-optimized through a continual trial and error. FreakOut Social powered by Spaceback will unlock advertisers’ powerful contents from social media feeds and extend reach in…

Reprise Emerges from Stealth; Announces Demo Creation Platform and $3.2 Million in Seed Funding

No-code Platform Allows Sales and Marketing Teams to Build Demos Using Any Existing Web Application Reprise, the demo creation platform company, emerged from stealth and announced its $3.2 million seed round, co-led by Glasswing Ventures and Accomplice Ventures. The company unveiled its category creator Reprise Demo Creation Platform, enabling sales and marketing teams to capture, edit, and deploy software product demos based on their existing production application. Funding, which was secured in May 2020, has allowed …