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Spotify Brings Out “Music, Meet Podcasts” – the First Global Branding Campaign for 2020

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

Spotify, the world’s most popular audio streaming subscription service, and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new, multi-year global license agreement that further aligns the companies’ efforts to foster groundbreaking new features providing value for artists and great experiences for music fans. With this new agreement, the companies advance their industry-leading partnership, reflecting a shared commitment to music’s continued growth, deeper music discovery…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

Spotify Launches in Russia and 12 Additional European Markets

World’s most popular audio streaming subscription service now available to 250 million more people in Europe as Spotify expands to 92 markets worldwide Spotify is available for free, offering unrivaled personalized music discovery Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide. Spotify’s…

Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

DAX Appoints Former Spotify Exec Les Hollander as Chief Growth Officer

DAX, the market leader in digital audio advertising, announced the appointment of Les Hollander to Chief Growth Officer for DAX US and Canada (CA). Reporting directly to Matt Cutair, CEO of DAX US, and Guy Jones, Commercial Operations Director of DAX Worldwide, Hollander assumes responsibility for the business’ US and CA sales development and brand recognition strategy. Working closely with the executive leadership team, Hollander is tasked with enhancing DAX’s programmatic buying channels and podcast publisher offering,…

Market Review: Spotify’s 1st Anniversary in India and Streaming Trends

On 26 February, Spotify celebrated its first anniversary in India. The global media streaming platform was launched last year on 26 February. It took the company more than a decade to enter the world's largest democracy and second most-populated country- India. Launched globally in 2008, Spotify has managed to cater to Indian music fan's tastes and ethos. On its first anniversary, Spotify has shared streaming trends among Indian music fans and customers who make the company so successful. Here are the top 5 streaming…

Spotify Announces Strategic Acquisition of Bill Simmons’ The Ringer to Grow Sports Vertical

Spotify Technology S.A., the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire The Ringer, a leading creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016. Terms of the transaction were not disclosed. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform. The Ringer will bring to Spotify its industry leading sports and…

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Fan Experience Will Bring Listeners Offline and into an Immersive World That Embodies the Essence of the Tic Tac Brand The Tic Tac® brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify's streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will be targeted through their listening…

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions more fans to enjoy their favorite artists. “Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango…

90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong

90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing. She will lead global marketing efforts for the brand. Joanna has over 10 years of international marketing experience in entertainment, media and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those…

Spotify Launches in India

World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes. With today’s launch in the world’s second most populous country, Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile internet and smartphones become faster and more…

Spotify Chooses Placed for Offline Attribution Measurement

Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of the biggest challenges for marketers when it comes to data-driven marketing campaigns. With a lot of content on, ‘How consumers are shifting towards online shopping,’ marketers are keen to run their campaigns focused on online shopping. But are they forgetting about sales in brick-and-mortar stores? Statistics are ripe stating that 90% of consumers still choose the brick-and-mortar way for…

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience. With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

Entravision Communications Corporation Acquires a Majority Stake in Cisneros Interactive

Entravision Communications Corporation, a leading global media, and marketing technology company, and Cisneros Interactive, a digital advertising company serving over 2,000 brands and agencies each month across the U.S. and Latin America, announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings, while positioning the combined platforms to be one of the largest premier digital advertising companies serving the U.S.…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

Soundtrack Your Brand And Warner Music Renew Their Partnership

Service Also Launches World's First On-Demand Product For B2B Music Streaming, 'Soundtrack Unlimited' Soundtrack Your Brand, the world's fastest growing business-to business (B2B) music streaming service, has renewed its global licensing agreement with Warner Music. The company is also introducing a new on-demand service, "Soundtrack Unlimited," which will enable business users to have even more control over the music they play to their customers. Marketing Technology News: BT Expands Digital Workplace Portfolio With…

Chili Piper Announces Jeremy Robbins as Vice President of Enterprise Sales

Chili Piper, the leader in Inbound Revenue Acceleration, announced the expansion of its leadership team with the appointment of Jeremy Robbins as vice president of enterprise sales. This appointment follows the company's Series A fundraise of $18M in August with Base10 Venture Capital, Gradient Ventures (Google's AI fund) and Flashpoint Ventures. Robbins joins Chili Piper with 15 years of sales experience. Previously at Bright.md, he was vice president of sales leading an enterprise sales team to sell AI-based SaaS…