Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most …
90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong
90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of …
Spotify Launches in India
World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, …
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of …
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA
Brand USA’s Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United …
Machine-Learning Startup Niland is Bought Over By Spotify
Spotify, the music powerhouse has acquired Niland, the French machine learning start-up. Niland, a music technology company that provides music search …
Spotify Acquires MightyTV for Enriching CX Based on Programmatic Recommendations
MightyTV is Spotify’s second acquisition in 2017, following Sonalytic Spotify, the leading commercial music streaming platform, announced that it has …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Why Your Mickey Mouse Marketing Tactics Aren’t Working
There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom …
Ways to Play the SaaS Game of Price Is Right
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and …
Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers
Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements …
Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms
It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
How Podcasting Is Creating a New Type of Influencer
Over the past few years, there have been a number of major developments within the advertising world, but one of …
The Future of Audio
Mary Meeker Shows the Promise of Podcasts – If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t …
Spotlight on Podcasting as a Viable Marketing Channel for Business
While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction …
Tuning in to Digital Audio Advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, …
The Evolution of Audio Advertising and What’s Next in 2019
While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive …
Advertising or Experience? What Facebook’s Latest Patent Means for Brands
Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before …