Spotify Announces Strategic Acquisition of Bill Simmons’ The Ringer to Grow Sports Vertical

Spotify Technology S.A., the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire The Ringer, a leading creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016. Terms of the transaction were not disclosed. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform. The Ringer will bring to Spotify its industry leading sports and…

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Fan Experience Will Bring Listeners Offline and into an Immersive World That Embodies the Essence of the Tic Tac Brand The Tic Tac® brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify's streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will be targeted through their listening…

Bango Adds Spotify as Business Partner to Delight Millions of New Customers

Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions more fans to enjoy their favorite artists. “Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango…

90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong

90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing. She will lead global marketing efforts for the brand. Joanna has over 10 years of international marketing experience in entertainment, media and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those…

Spotify Launches in India

World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes. With today’s launch in the world’s second most populous country, Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile internet and smartphones become faster and more…

Spotify Chooses Placed for Offline Attribution Measurement

Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of the biggest challenges for marketers when it comes to data-driven marketing campaigns. With a lot of content on, ‘How consumers are shifting towards online shopping,’ marketers are keen to run their campaigns focused on online shopping. But are they forgetting about sales in brick-and-mortar stores? Statistics are ripe stating that 90% of consumers still choose the brick-and-mortar way for…

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience. With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Echoworx Expands European Footprint With Nordic Language Support

Nordic CEOs See Cybersecurity as #1 Risk to Growth Echoworx, the industry leader in message encryption, introduced full support for Nordic languages, further facilitating adoption of its world-class email security solutions in one of the world’s most dynamic centres of technology innovation. “The Nordic countries have long been leaders for tech innovation, giving us household names like Philips, Nokia, Skype, and Spotify,” said Echoworx Senior Director Market Intelligence Jacob Ginsberg. “With a population of less than…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

The AI Eye: Google Cloud to Be Cloud Provider for Accenture Intient, IBM Adds AI to Intelligent Real Estate Solution

Investorideas.com , a global investor news source covering Artificial Intelligence (AI) brings you today’s edition of The AI Eye – watching stock news, deal tracker and advancements in artificial intelligence. Listen to the podcast: https://www.investorideas.com/Audio/Podcasts/2020/012820-AI-Eye.mp3 Hear the AI Eye on Spotify Today’s Column – The AI Eye – Watching stock news, deal tracker and advancements in artificial intelligence An announcement reveals that Google’s Google Cloud will be the cloud technology…

Grammy Bites: 9,000 Users Attacked by Malware Disguised as Billie Eilish in Nigeria

Kaspersky found 30,982 malicious files that used the names of artists or their tracks in order to spread malware Cybercriminals are actively abusing the names of artists and songs nominated for a Grammy 2020 award, in order to spread malware. Kaspersky protection technologies detected a 39% rise in attacks (attempts to download or run malicious files) under the guise of nominees’ work in 2019, compared to 2018. Ariana Grande, Taylor Swift and Post Malone were attackers’ favorites, with these nominees’ names used most…

The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…

Top 3 Small Business Technology Predictions for 2020

Everywhere we look, we see personal and professional expectations for technology merging—we need to Slack the team from our own phone at a coffee shop or tweet the latest product release from our personal account. How many of us flow from the last email of the day seamlessly into the next episode of The Office? And who knew this is how we would all work in 2019? The need for software companies to service this more fluid style of work is driving a wave of powerful, agile, and deeply personalized new business software.…

Sitel Group Announces New Podcast Series EmpowerCX NOW

EmpowerCX NOW launches January 23 hosted by podcast pros Joey Coleman and Dan Gingiss Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! of which Sitel Group sponsored in 2019. "EmpowerCX NOW is our thought-leadership and industry insights podcast curated around the theme…

Roku Arrives in Brazil

Roku TV Launches in Brazil in Partnership With AOC; Globoplay Channel Debuts on the Roku Platform Roku, Inc., the No. 1 TV streaming platform in the United States, announced its arrival in Brazil, bringing affordable streaming to consumers in the country. “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world” “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival of Roku, consumers in…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…