90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of …
Spotify Launches in India
World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, …
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of …
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA
Brand USA’s Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United …
Machine-Learning Startup Niland is Bought Over By Spotify
Spotify, the music powerhouse has acquired Niland, the French machine learning start-up. Niland, a music technology company that provides music search …
Spotify Acquires MightyTV for Enriching CX Based on Programmatic Recommendations
MightyTV is Spotify’s second acquisition in 2017, following Sonalytic Spotify, the leading commercial music streaming platform, announced that it has …
The Sports Streaming Tipping Point: Four Lessons for Future Success
Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the …
Audible Magic Inks Global Partnership With DistroKid to Verify Music Authenticity
Amidst News of Unreleased Music Impersonators, Partnership Ensures Protection of Artist’s Original Content on Music Streaming Services and Social Platforms …
TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T
Tell us about your role and the team/technology you handle in your current company. My primary role at CI&T is …
TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite
Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for …
The Evolution of Audio Advertising and What’s Next in 2020
While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive …
Digital Audio Can Be An Advertising MVP – If Navigated Correctly
Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile …
MarTech Interview with Charli Rogers, VP of International Client Services, Yext
"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business …
TechBytes with Devra Prywes, CPO, Applicaster
Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
MarTech Interview with Jeremy Korst, President, GBH Insights
"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX …
Atlassian Completes Acquisition of AgileCraft
Atlassian Corporation Plc, a leading provider of team collaboration and productivity software, announced it has completed the acquisition of AgileCraft, …
MarTech Interview with Apu Gupta, CEO, Curalate
"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …