Bango, the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most …
90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong
90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of …
Spotify Launches in India
World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, …
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of …
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA
Brand USA’s Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United …
DigitalAMN Completes First Investment into Project JAM
Digital Asset Monetary Network, Inc. or “DigitalAMN, a Public Accelerator-Incubator (“PAI”), announced, that DigitalAMN has completed an initial investment into …
In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement
Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer …
Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative
Amazon and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products provide customers with …
MarTech Interview with Brian Zeug, General Manager at GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
MarTech Interview with Robert McGovern, CEO at PreciseTarget
"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey …
Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry
Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and …
SourceMedia Announces Key Hires, Including David Evans as Chief Content Officer
Former Head of Content Strategy at Forrester Research Will Continue the Drive Toward Integrated Services SourceMedia, a leading provider of …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Why Your Mickey Mouse Marketing Tactics Aren’t Working
There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom …
Ways to Play the SaaS Game of Price Is Right
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and …
Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers
Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements …
Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms
It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
How Podcasting Is Creating a New Type of Influencer
Over the past few years, there have been a number of major developments within the advertising world, but one of …