TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Sprout Social Announces Integration With Glassdoor

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site As transparency becomes increasingly important for brands, it is clear that a company’s reputation is not confined to a single platform. Instead, today’s brands are assessed not only by what they say, but how they run their business and what their employees share about their experience. Sprout Social has announced its integration with Glassdoor, the worldwide leader in insights about jobs and…

Sprout Social Enhances Business Collaboration With CRM and Help Desk Integrations

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…

Sprout Social Adds Another $40.5 Million in Its Series-D Funding

Led by Future Fund, New Enterprise Associates & Goldman Sachs Front Sprout Social's Series-D Fundraising Sprout Social, one of the leading platforms in Social Media Marketing/Monitoring and Audience Analytics receives $40 million in Series-D funding. This puts Sprout Social’s grand total to $103.5 million in funding from the time of its establishment. The funding will function as an adrenaline shot to Sprout Social’s vision of global expansion. It will also substantially aid the company’s outreach and its desire to…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Sprout Social Announces Pinterest Integration

Pinterest Integration Enables Social Marketers to Create, Publish and Measure Visual Content Within Sprout Social Every month, more than 200 million people around the world use Pinterest to find visually stunning content, relevant products and insights, and actionable inspiration for their lives. As the opportunity for brands to reach new communities and influence purchasing decisions continues to grow, Sprout Social has announced its partnership and integration with Pinterest, enabling social marketers to streamline and…

Sprout Social Acquires Social Analytics Leader Simply Measured

Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…

Sprout Social Unveils Bot Builder Offering for Facebook Messenger to Personalize Human Conversations

The New Bot-Builder Platform From Sprout Social Enables Brands To Create Customized Automated Conversational Workflows For Improved Customer Service On Facebook Marketers are seeking chatbots–in fact, 80% of high-level marketers plan to implement bots by 2020. Sprout Social has cateredto this need, launching Bot Builder for Facebook Messenger. The tool enables brands to create, preview and deploy custom chatbots in a matter of minutes, without extensive developer knowledge or external resources. There are currently…

New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

360Quadrants Releases Quadrant of Best Social Media Analytics Software Vendors

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

SproutLoud Achieves Highest Data Security Standards With SOC2 Type II Compliance

‘Data Security Is Our Highest Priority. SproutLoud Is Committed to Protecting the Data Security and Privacy of Our Brand Clients and Their Partner Networks, Who Trust Our SaaS Distributed Marketing Automation Platform to Deliver Comprehensive Distributed Marketing Solutions and Measurable Results.’ SproutLoud, an industry leader in Through Channel Marketing Automation, is proud to announce that the company achieved SOC2 Type II compliance, the international gold standard of data security compliance for service providers…

SproutLoud Receives Patent for Distributed Marketing Platform

The US Patent and Trademark Office Awarded Sproutloud a Patent for Its Distributed Marketing Platform SproutLoud, a leader in the Through-Channel Marketing Automation (TCMA) industry, was awarded a patent from the U.S. Patent and Trademark Office for its Distributed Marketing Platform – a system that allows local marketers to use an online portal to access marketing resources of one or more major brands. "The Distributed Marketing Platform patent allows us to create unique technology for broad networks of distributed…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

The Future of Social Media is Here – Trust and Security Are Back

realfriends, the Only Intelligent and Safe Alternative to Facebook, Is Redefining the World of Social Communications realfriends is a new-generation Social App similar to FB, except it offers security, privacy and intimacy which are not experienced by FB users. realfriends is changing the rules of social media - there is no commercial content on the app and it is the only social app that does not spy, track, see or follow its users in any way. realfriends believes that what a user shares in social media is…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

New Report Reveals Opportunity for Brands to Leverage Social Media as a Platform for Greater Transparency

Sprout Social’s from Risk to Responsibility: Social Media and the Evolution of Transparency Report Finds the Majority of Consumers Are Looking for Brands to Earn Their Trust Through More Transparency on Social Media Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s institutions. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through…