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Narrative Adds Stirista to Its Data Streaming Platform to Help Marketers Better Target B2B Customers

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

MarTech Interview with Ajay Gupta, CEO at Stirista

"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in some capacity for work." Tell us about your role and journey in starting Stirista? What opportunity did you see in Data Marketing? My wife, Candice, and I started Stirista in 2010 from our apartment with the goal of offering marketers the data they needed to run more sophisticated multicultural marketing campaigns. Marketing data hadn’t caught up with America’s changing demographic makeup,…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Affinity Answers Rebrands AudiencePlanner to FanFinder360°

Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360° in recognition of its growing market leadership in media and entertainment. FanFinder360° provides an unprecedented view into the shared, positive affinities between the true fans of shows, movies, or music artists, and everything else they love across the world of social media. The FanFinder360° advantage is in the potent combination of its…

Cision Announces New CEO, Marking a New Phase of Growth

Cision, an industry-leading earned media communications management and media advisory platform, announced it has appointed Abel Clark as Chief Executive Officer, effective immediately. Brandon Crawley, Managing Director at Platinum Equity was acting as Interim CEO. "Since Platinum Equity's acquisition of Cision, our focus has been on unlocking the value potential of the business," said Crawley. "We are excited for Abel to help push this vision forward and confident that his customer-oriented approach and his extensive…

March Capital’s Wes Nichols Joins ActionIQ Board Of Directors

ActionIQ, the leading customer data platform (CDP), announced that it has appointed Wes Nichols, Partner at the technology-focused venture firm March Capital, to its Board of Directors, adding to a stellar lineup of technology investors including Doug Leone of Sequoia Capital and Martin Casado of Andreessen Horowitz. Nichols brings a depth of technology leadership experience to ActionIQ as an active investor and board advisor to public and private company CEOs. He currently serves on the board of several SaaS and digital…

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced full support for Instacart advertising. The expanded platform is one of the first to allow users to manage Instacart Featured Products through Pacvue’s combination of holistic performance data and recommended actions. Instacart is the North American leader in online grocery and provides consumers with a convenient and affordable way to have fresh groceries, household essentials, and more delivered or picked…

Ceros Partners with Getty Images to Promote an Inclusive Storytelling Guide for Marketers, Developed in Conjunction with SeeHer

Ceros, an interactive SaaS design platform, announced an expanded partnership with Getty Images to promote the "Inclusive Visual Storytelling for Women" guide co-created by Getty Images and SeeHer, a division of Association of National Advertisers’ (ANA), a collective group of committed to creative advertising and content. The guide, which launched in May, was developed to educate marketers on how to use more inclusive imagery in their content. Ceros will join the two organizations to promote the guide through a series of…

Rokt’s Rapid Growth Continues With Appointment of New SVP

Rokt, the global leader in e-commerce technology, announced the addition of Pascal Ehrsam as SVP of Marketing. Ehrsam joins the team at an exciting time, as Rokt continues its global expansion and rapid growth with the acceleration of digital in 2020. Pascal Ehrsam is multilingual and has two decades of marketing experience, specializing in go-to-market strategies for technology companies. He brings deep experience on both the agency and startup sides to Rokt - having previously been a chief marketing officer, an…

Qiigo and Listen360 Announce Merger

Qiigo and Listen360 announced that they will merge their business operations in an effort to help their customers accelerate growth through digital marketing and customer loyalty solutions. By combining business operations, Qiigo and Listen360 will service more than 40,000 businesses worldwide and enhance their position as leaders in marketing and retention for franchise and multi-unit businesses. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ With more than 25 combined years…

Nadia Rawlinson Appointed Chief People Officer of Slack

Slack Technologies, Inc. announced the appointment of Nadia Rawlinson to its Executive Team as Slack’s Chief People Officer. Former Senior Vice President of People Robby Kwok has been named Chief of Staff to the CEO. Nadia brings exceptional experience across all facets of human resources strategy and development on a global scale, most recently serving as the Chief Human Resources Officer for Live Nation Entertainment, a Fortune 500 global leader in the live events industry. As CHRO, Nadia oversaw global HR strategy and…

Moz Adds Two Tech Founders With Digital Marketing Expertise to Board

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

Authentic Named Strategic Cheetah Digital Solution Partner

Authentic, a full-service interactive agency, and Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, announced a growing strategic partnership. The announcement reflects the success that Authentic has had in designing and delivering best-in-class loyalty and data solutions on the Cheetah Digital Customer Engagement Suite Platform as well as with establishing a growing loyalty and data practice. “We believe that Cheetah’s Customer Engagement Suite provides the most…

AcuityAds to Officially Launch New Advertising Automation Platform

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company's new highly anticipated advertising automation platform. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will…

Benztown + McVay Media Podcast Networks Relaunch, MANY SCREENS, BIG PICTURE – A Podcast Series

Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted by Paul Dergarabedian, Senior Media Analyst for Comscore, and the film industry’s most recognized authority for media-based information and analysis. He talks to the leading experts of the film and entertainment industry to uncover how people's access to entertainment and watch movies is…

Nuvi Launches Engage 3.0: Social Customer Care for Enterprise

Nuvi, the Social Customer Experience (CX) company, announces the release of their new social customer care software: Engage 3.0. As an Enterprise customer service solution, Nuvi Engage streamlines social media customer engagement across platforms, increasing customer satisfaction, growth, and loyalty. Enterprise customer service teams receive thousands or more social messages, comments, and mentions every day. This sheer amount of customer engagements just on social media is unmanageable. Yet, a study by Forrester found…

Torrid Personalizes Local Store Status with Liveclicker

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data…