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Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora Listeners

Zeno Media (Zeno) and The Dominican Association of Broadcasters (ADORA) adora.com.do announced a strategic agreement to develop, launch, and monetize a proprietary mobile app for iOS and Android users. The app named ADORA RADIO allows Dominicans in the diaspora to connect with 165+ affiliated broadcasters that are members of ADORA. The President of ADORA, Rosa Medrano, pointed out that ADORA RADIO is the first project of its kind launched in the country, and that it responds to the global evolution of radio in the digital…

Signallamp Retains Sage Growth Partners for Strategic Marketing Communications Services

Leading Chronic Care Management Firm Selects Sage for Healthcare Marketing Expertise Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, announced that it has been retained by chronic care management provider Signallamp Health as its agency of record. As part of the ongoing relationship, SGP will deliver strategic content development, communications, and lead generation services. Based in Scranton, PA, Signallamp Health works as an extension of the physician practice to…

WorkWave PestPac Powers Customer Growth with Strategic Marketing Automation Capabilities

Workwave Launches New Marketing Automation Features Within Its End-To-End Solution; Adds Strategic Agency Services WorkWave, a leading provider of software solutions for the field service and last-mile delivery industries, announced its updated marketing automation features within WorkWave PestPac. These updated features provide a more seamless user experience focused on enhanced campaign management, and allows WorkWave PestPac users to create, send and track email marketing campaigns without leaving the platform. The new…

TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Siemon Announces Strategic Sales and Marketing Partnership with Keating Technologies

The Siemon Company, a global provider of innovative network cabling solutions, today announced a new sales partnership with Keating Technologies to drive the continued growth of Siemon's  business in Canada. Founded in 1903, Connecticut, USA-based Siemon offers a comprehensive suite of high-performance copper and optical fiber cabling systems, cabinets, racks, cable management, and data center power systems. With global sales, technical, and logistics resources spanning 100 countries, the company not only delivers…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Groups360 and RainFocus Announce Strategic Sales and Marketing Alliance

Combination provides meeting planners streamlined solutions for the entire event life cycle from sourcing through registration RainFocus and Groups360 announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. Both…

The American Marketing Association And The Digital Marketing Institute Form Strategic Partnership To Deliver Industry-Leading Training And…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

SproutLoud and Acoustic Announce Strategic Go-to-Market Partnership for Distributed Marketing

SproutLoud, a leading Distributed Marketing platform, and Acoustic, a leading marketing cloud platform provider, announced their strategic go-to-market partnership to offer premier, purpose-built Distributed Marketing solutions on an open marketing platform. “After thorough research and evaluation of the Distributed Marketing competitive landscape, Acoustic chose SproutLoud,” says Jay Henderson, Senior Vice President Product Management, Acoustic. Tweet this “After thorough research and evaluation of the Distributed…

Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Edge Marketing and firstlight will work…

BlueGreen Water Technologies, Ltd., A Disruptive Global Cleantech Company, Names Global Strategic Communications Executive, Maayan Nave As…

BlueGreen Water Technologies, Ltd. ("BlueGreen"), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company's global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company's activities in the US, China, South Africa, Russia, and Israeli markets. Nave is the owner of global strategic marketing communications…

HubSpot Diamond Partners B2B Marketing Lab and MPULL Sign Strategic Partnership to Establish Closer Working Ties

International HubSpot Diamond Partners, The B2B Marketing Lab and MPULL join forces to start an unrivalled international HubSpot support team with offices in UK, South Africa, Singapore, Finland and Germany London-based International growth marketing consultancy The B2B Marketing Laboratory has today signed a strategic partnership agreement with South Africa-based digital transformation, customer experience (CX) and customer relationship management (CRM) specialist MPULL. The Strategic Partnership will provide HubSpot…

CleverTouch Marketing and Percolate Announce Strategic Partnership to Support Marketers in Strategising and Executing Campaigns

The partnership will provide end-to-end marketing strategy support from campaign development and planning, through to integrated campaign execution and reporting CleverTouch Marketing, Europe’s leading marketing technology consultancy and Percolate, the premiere Marketing Orchestration solution for Enterprise business, announced a strategic partnership to further support enterprise organisations to develop and execute their marketing strategy. The partnership between Percolate and CleverTouch Marketing brings together…

Libris by PhotoShelter and Greenfly Announce Strategic Partnership at Content Marketing World

Partnership will enable brands to boost social engagement at scale by sharing visual content in real time with influencers Libris by PhotoShelter and Greenfly Inc. announced at Content Marketing World a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and…

Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket

Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with location-based media and commerce through the transfer of assets associated with its Thinknear location-based digital advertising operations to inMarket Media, LLC, a leader in digital advertising for the physical world, in exchange for a minority equity interest in inMarket. The transaction…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions

ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions. Japan's third largest advertising agency, ADK has announced a strategic partnership with Principle to deliver Data-Driven Marketing solutions to enterprises globally. With 80 offices in over 20 countries, ADK was acquired by Bain Capital Group in 2018 and continues to support ADK in delivering leading data-driven marketing solutions for their clients. ADK and Principle…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…