The coronavirus pandemic has pushed people to stay fit and get involved in different types of healthy activities. Citizens are more careful about their health and are taking part in cycling, running, and exercising extensively. Technology has accompanied people in their goal of staying fit in the form of being friendly assistants. The year 2020 also saw a major increase in profits of fitness and tracking and relevant companies. As such, Strava, a fitness tracking and social media platform with 70 million members with a…

Strava, the leading social platform for athletes, announced that it has raised $110 million in a Series F financing round led by TCV and Sequoia Capital, with participation by Dragoneer Investment Group and existing investors including Madrone Capital Partners, Jackson Square Ventures and Go4it Capital. Strava is the largest sports community in the world with more than 70 million members in 195 countries. This financing will help the company build more features that athletes love, support its global community and expand…

The Only Data Warehouse Built for the Cloud Helps Strava to Manage All of Its Data and Tap into User Behavior to Launch New Services Snowflake Computing, the only data warehouse built for the cloud, announced that Strava, the GPS tracking app and social network for athletes, uses Snowflake to power its business. Switching to Snowflake has significantly reduced the data engineering resources required to manage the company's data, resulting in more engineers focusing on developing additional services for Strava's athletes…

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million in funding as part of a Series A round. With the new funding, Adzerk is rebranding to "Kevel," while leaning into the burgeoning market for digital companies looking to build, maintain, and control in-house ad monetization platforms. Specifically, Kevel helps a wide range of digital publishers, social networks, and e-commerce marketplaces integrate sponsored listings, native ads, and internal promotions into their sites and apps.…

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free Video creation, hosting, and sharing platform for business provider, Vidyard, announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. With this integration,…

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Seamless integration provides real-time and post-call customer feedback and actions that lead to exceptional customer engagement and experience Medallia (MDLA), the leader in experience management announced a partnership with Five9, a leading cloud contact center provider. The two companies will deliver a seamless integration between the Five9 Intelligent Cloud Contact Center and Medallia Experience Cloud - providing real-time feedback and analytics on call center interactions and customer engagement. “Customers want to…

Kount, the leader in identity trust and digital fraud protection, today announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability…

California-based ServiceNow has announced that it has signed an agreement to acquire Montreal-based Element AI. With the acquisition, ServiceNow will enhance its commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and faster, streamline business decisions, and unlock new levels of productivity. ServiceNow will create an AI Innovation Hub in Canada to accelerate customer-based AI innovation in the Now Platform. The acquisition has also proved the company’s commitment to…

Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

castLabs, secure digital video delivery solutions provider, together with MUBI, a curated film streaming service, enable a new membership for students studying anything and anywhere at a much lower price. MUBI has been using castLabs' DRMtoday and PRESTOplay player SDKs since 2016, providing a secure video platform to over 10 million members worldwide. MUBI now offers a special tier membership for all students, regardless of what they are studying and where they live. This membership allows students to stream or download…

OneLogin, a global leader in identity and access management, announced it has been positioned by Gartner as a Leader in the 2020 Magic Quadrant for Access Management. OneLogin was one of 11 vendors evaluated and was named a Leader based on Gartner analysts evaluation of its Workforce and Customer identity and access management (IAM). It offers high customer satisfaction ratings, competitive pricing, bundled offerings, and flexible a la carte options. "As remote work increases access management tool adoption, and security…

Box, a leader in cloud content management, announced that it has once again been named a Leader in the 2020 Gartner Magic Quadrant for Content Services Platforms. As part of a highly competitive market, Box was one of 18 vendors considered for this achievement. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More For Gartner Magic Quadrants, vendors within a specific market segment are measured on their completeness of vision…

The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality & Inclusion (DEI). Her new role spans Integer's U.S. network of agencies, including Bentonville, Chicago, Dallas, Denver, Des Moines, Los Angeles, and New York. Obaseki is reporting to Ellen Cook, CEO of The Integer Group. Working closely with Integer's executive leadership team, network HR group, and DEI Council, Obaseki will lead efforts to evaluate and enhance…

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences. The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them. Marketing Technology News: Sycamore Entertainment Group To Launch…

fuboTV Inc., the leading sports-first live TV streaming platform, has appointed product veteran Mike Berkley to the role of chief product officer (CPO). Berkley joins the company effective immediately and reports directly to CEO David Gandler. As CPO, Berkley will lead product strategy and development for fuboTV across platforms, including connected and smart TVs, mobile, and web. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV,…

EveryAction, a leading provider of technology to nonprofits with a platform serving over 15,000 organizations, announced that it has acquired Mobilize, the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the right resources to create the best products that provide the most value to nonprofits and advocacy organizations. This acquisition will allow…

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding relationship between the two companies, enabling Zoom to rapidly scale its service on the world’s leading cloud, rise to the challenges brought by the COVID-19 pandemic, and deliver reliable services and continuous innovation for its expanding base of corporate and individual customers. Zoom will continue to leverage…

TPx, a premier managed services provider delivering award-winning managed IT, security, unified communications, and connectivity announced that its UCx unified communications as a service (UCaaS) application delivers an upgraded user experience leveraging Cisco Webex, the market-leading secure messaging and video collaboration productivity tool. Businesses can access an all-in-one platform that combines the enterprise-class call-control capabilities of the award-winning UCx solution with the collaboration capabilities of…