Home Instead Australia Leverages SugarCRM to Revolutionise Care Delivery and Engagement With Seniors

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that Home Instead Australia has expanded its relationship with SugarCRM through extended use of its time-aware CX platform to deepen its engagement with clients, their families and the community and to deliver more personalised care and experience. With the growing number of seniors increasing sharply, Home Instead Australia’s commitment towards supporting seniors, their families and the communities remain unwavering. They understand that great…

SugarCRM Acquires W-Systems to Accelerate Sales and Marketing Implementation Services and High Value Add-Ons for Customers

SugarCRM Inc., the innovator of time-aware CX, announced the acquisition of W-Systems, a CRM and marketing automation solutions and services provider. New Jersey-based, W-Systems, a division of Gannett’s UpCurve, Inc., is Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. “Our team is excited to take our deep CRM integration and deployment expertise and put it to work for the broader Sugar customer base to help them achieve better business outcomes faster.”…

SugarCRM Launches New Cloud-Based Omnichannel Customer Service to Help Companies Deliver High-Definition CX

SugarCRM Inc., the innovator of time-aware CX, announced the launch of SugarLive, a new integration with Amazon Connect voice, chat and text messaging for omnichannel customer service and support. SugarLive seamlessly embeds Amazon Connect’s advanced, omnichannel contact center capabilities into Sugar Serve’s intuitive Service Console, empowering teams with powerful tools for routing, tracking, prioritizing and solving customer service interactions. The increase of distributed workforces and reliance on digital channels…

FayeBSG Releases Conversica Integration for SugarCRM

Faye Business Systems Group(FayeBSG), a global technology company, and SugarCRM’s Global Reseller of the Year for 2020, has announced the availability of their Conversica Integration for Sugar. Integrating Conversica with SugarCRM enables users with a virtual assistant's capabilities to enrich CRM data for leads, contacts, and more. With the SugarCRM integration for Conversica, sales teams are empowered with an Intelligent Virtual Assistant to find sales-ready leads faster in the buyer’s journey by taking advantage of the…

SugarCRM Names Enterprise Software Veteran to Board of Directors

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced the appointment of James Norwood to its board of directors effective immediately. James brings more than 30 years experience in enterprise software with a proven track record in product strategy and development, sales and marketing, M&A, brand creation and differentiation, and has a detailed industry knowledge. During his career, James has held numerous C-level and executive leadership roles at a number of ERP, CRM, martech and customer…

FayeBSG Releases the Utilization Monitor for SugarCRM

The Utilization Monitor for Sugar by FayeBSG provides actionable insight into how SugarCRM users are interacting with their CRM platform. With the Utilization Monitor, managers and supervisors can see real-time visual dashboards of the critical business activities crucial to the success of their team's CRM platform usage. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Faye Business Systems Group, a global technology company, and…

MarTech Interview with Craig Charlton, CEO of SugarCRM

"Yes, there are dogs barking in the background and parents balancing virtual home schooling and works calls. However, I’ve witnessed that when you have a great culture, people do what it takes to get stuff done." Hi Craig, please tell us about your journey into tech and how you arrived at SugarCRM?  I’ve spent my whole career steeped in customer, financial and sales automation software. I joined Sugar nearly two years ago, having first relocated to the U.S. from Melbourne Australia back in 2017. It was in my two…

SMC Corporation Expands Relationship With SugarCRM to Accelerate Customer Experience Initiatives

SugarCRM Inc., the innovator of time-aware CX, today announced SMC Corporation, a leader in automated control technology, is expanding its relationship with SugarCRM to accelerate its customer experience vision. Sugar’s unified CRM solution enables SMC to leverage comprehensive visibility of customer data across sales channels and support its global business growth goals and robust reseller channel network. Marketing Technology News: Mintegral SDK Going Open-Source For Increased Transparency And Security…

AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for Agencies and Marketers

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients. Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a…

SugarCRM Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

SugarCRM Inc., the innovator of time-aware CX, announced that it was named a Visionary in the Gartner 2020 Magic Quadrant for Sales Force Automation for the 8th consecutive year. Sugar was recognized for its ability to execute and completeness of vision. In the report1, Gartner noted the top three reasons which drove the 100 vendor reference customers, who use the SFA solutions reviewed in the Magic Quadrant, to purchase from their vendor included: product functionality and performance (64%), competitive costs (62%), and…

Fever Expands Relationship With SugarCRM

SugarCRM Inc.®, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe. “Fever is committed to inspiring people through local experiences in cities worldwide and helping the event producers to create original content through our data-driven approach,” said Santiago Santamaría, Global Communications Lead, FeverUp. “After the confidence of our…

FayeBSG Acquires The SugarCRM

Faye Business Systems Group announced its acquisition of the SugarCRM practice of Polar Strategy. The Polar Strategy acquisition enhances FayeBSG’s presence in the Sugar ecosystem and expands its vertical market expertise in the Healthcare and Financial Services vertical markets. Marketing Technology News: Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine FayeBSG is a global technology company that helps companies grow by successfully creating, customizing, implementing, and managing industry-leading…

Cloud Elements Partners With SugarCRM to Launch New Integration Solution

SugarCRM Customers and Partners See Value Faster; Cloud Elements Adds Third Branded Partner  With the launch of Sugar Integrate in April 2020, SugarCRM became the third application ecosystem pillar to white-label the Cloud Elements API integration platform. SAP and Axway also offer best-of-breed integration tooling to customers and partners in a similar manner. “Sugar Integrate is all about helping companies more easily and efficiently extend customer experience information and processes throughout their businesses,” said …

SugarCRM Named Mid-Market Leader for CRM by G2 for the 4th Consecutive Year

SugarCRM Inc.®, the innovator of time-aware CX, today announced that it was named a leader in the new G2 Grid Report® for the Mid-Market for the fourth consecutive year, for a total of 16 consecutive quarters. Sugar received high customer satisfaction scores for ease of doing business, ease of administration, and meeting overall requirements. With a shorter time to value than other leaders, highly ranked features for Sugar Sell include customization, contact management, and contract management. “Each of Sugar’s CX…

FayeBSG Releases Twilio Integration for Sugar Messaging the Leading SMS Messaging Application for SugarCRM

Faye Business Systems Group Releases Twilio Cloud Communications Integration for Sugar Messaging Version 2.5, Twilio and SugarCRM customers can now send and receive texts from within the Sugar platform Faye Business Systems Group has announced version 2.5 of Sugar Messaging, the leading CRM Text Messaging Application, which allows Sugar users around the world to send and receive SMS and MMS texts with the Sugar platform. Marketing Technology News: As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

SugarCRM Enhances Enterprise Focus with Two Executive Leadership Appointments

New CMO and GM, Americas Bring Extensive CX Experience SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences,  announced the addition of Jason Rushforth as GM, Americas, and Clare Dorrian, Chief Marketing Officer - both reporting to Sugar CEO, Craig Charlton. Rushforth and Dorrian bring to Sugar unparalleled experience in CX and CRM that will extend the company’s reputation for laser-like customer focus. “We’re excited to bring both Jason and Clare onboard with their wealth of…

SugarCRM Launches Renewals Console, a Game-Changer for Subscription-Based Businesses

Company Continues to Lead the Industry with Groundbreaking Innovations in Winter ‘20 Release SugarCRM Inc., the company that enables organizations to create customers for life, announced its Winter ‘20 release, showcasing a new renewals console, along with additional features designed to improve the lead funnel, increase renewal rates for recurring revenue models, and optimize first-response resolution rates inside customer support centers. “The Renewals Console can have an immediate impact on the bottom line, automating…

SugarCRM Reimagines the Future of Customer Experience

Groundbreaking Management of Time-Aware Data Allows Businesses to Rewind the Past and Forecast the Future to Better Engage with Customers SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is driving the future of the industry as the only vendor providing customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform. The time-aware foundation is one-of-a-kind, recording, storing and making available all the…