MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

"We should all be using these technologies to better craft our marketing programs to hone in on the few true benefits our customers are looking for, to better differentiate ourselves, and to stop wasting money on ineffective marketing." On Marketing Technology MTS: What inspired you to start a technology innovation company? While managing teams at several successful hyper-growth start-ups, I realized that most companies don’t understand why their sales teams aren’t meeting their targets. Listening to a one-hour call to…