Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices. SEGI TV will offer its viewers premium, mainstream and exclusive content via Advertising Video On Demand (AVOD). Including diversity, equality, sports, climate change and other multicultural subject matter. Content acquisition will be aided by partnerships with Vuulr and Rights Trade, both leading…

The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality & Inclusion (DEI). Her new role spans Integer's U.S. network of agencies, including Bentonville, Chicago, Dallas, Denver, Des Moines, Los Angeles, and New York. Obaseki is reporting to Ellen Cook, CEO of The Integer Group. Working closely with Integer's executive leadership team, network HR group, and DEI Council, Obaseki will lead efforts to evaluate and enhance…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Edison Partners, the leading growth equity firm, announced the sale of Jornaya to Verisk, a leading data and analytics company. Philadelphia-based Jornaya is a leading behavioral data intelligence company that provides insights and analytics to marketers in banking, insurance, mortgage, real estate, higher education and automotive. Jersey City, N.J.-based Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services industries. Marketing Technology News: …

Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “It is very exciting to see an innovative, small-business-focused fintech leveraging Medallia's technology to deliver exceptional experience to their thousands of digitally-focused business owners,” said Elizabeth Carducci, chief revenue officer for Medallia. Marketing…

Spindustry, a web development and digital marketing agency, has announced a new partnership with Znode, an enterprise B2B e-commerce platform. Spindustry supports e-commerce systems, sales channel portals, intranets, field team management portals and enterprise websites. The Znode and Spindustry partnership aims to serve the digital agency’s e-commerce business as well as focus on serving more customers, particularly in the agriculture industry. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce…

RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced that Rajeev Singh Rathore has joined as Vice President of Global Service Provider Partnerships, South Asia. Rathore will be responsible for driving RingCentral’s partnerships with mobile operators, Internet Service Providers (ISPs), and managed service providers in the South Asia region. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce…

California-based ServiceNow has announced that it has signed an agreement to acquire Montreal-based Element AI. With the acquisition, ServiceNow will enhance its commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and faster, streamline business decisions, and unlock new levels of productivity. ServiceNow will create an AI Innovation Hub in Canada to accelerate customer-based AI innovation in the Now Platform. The acquisition has also proved the company’s commitment to…

OneLogin, a global leader in identity and access management, announced it has been positioned by Gartner as a Leader in the 2020 Magic Quadrant for Access Management. OneLogin was one of 11 vendors evaluated and was named a Leader based on Gartner analysts evaluation of its Workforce and Customer identity and access management (IAM). It offers high customer satisfaction ratings, competitive pricing, bundled offerings, and flexible a la carte options. "As remote work increases access management tool adoption, and security…

Box, a leader in cloud content management, announced that it has once again been named a Leader in the 2020 Gartner Magic Quadrant for Content Services Platforms. As part of a highly competitive market, Box was one of 18 vendors considered for this achievement. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More For Gartner Magic Quadrants, vendors within a specific market segment are measured on their completeness of vision…

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences. The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them. Marketing Technology News: Sycamore Entertainment Group To Launch…

fuboTV Inc., the leading sports-first live TV streaming platform, has appointed product veteran Mike Berkley to the role of chief product officer (CPO). Berkley joins the company effective immediately and reports directly to CEO David Gandler. As CPO, Berkley will lead product strategy and development for fuboTV across platforms, including connected and smart TVs, mobile, and web. Marketing Technology News: Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV,…

EveryAction, a leading provider of technology to nonprofits with a platform serving over 15,000 organizations, announced that it has acquired Mobilize, the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the right resources to create the best products that provide the most value to nonprofits and advocacy organizations. This acquisition will allow…

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding relationship between the two companies, enabling Zoom to rapidly scale its service on the world’s leading cloud, rise to the challenges brought by the COVID-19 pandemic, and deliver reliable services and continuous innovation for its expanding base of corporate and individual customers. Zoom will continue to leverage…

TPx, a premier managed services provider delivering award-winning managed IT, security, unified communications, and connectivity announced that its UCx unified communications as a service (UCaaS) application delivers an upgraded user experience leveraging Cisco Webex, the market-leading secure messaging and video collaboration productivity tool. Businesses can access an all-in-one platform that combines the enterprise-class call-control capabilities of the award-winning UCx solution with the collaboration capabilities of…

TCN, Inc., a leading provider of cloud-based call center technology for enterprises, contact centers, BPOs, and collection agencies worldwide, celebrates the success of serving the AIM Media companies. AIM MEDIA companies include AIM Media Texas, LLC, AIM Media Indiana, LLC, and AIM Media Midwest, LLC. Collectively they publish 28 daily newspapers, several weeklies, and other media-related businesses in four states. The organization has selected TCN to provide Interactive Voice Response (IVR) and Agent Gateway solutions to…