New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the…
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Samba TV’s Q1 State of Viewership report, analyzing 24 billion hours of linear and streaming, demonstrates challenges of fragmentation and audience de-duplication Samba TV, the leading provider of omniscreen data and analytics, announced…
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Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand Studio programs Roku, Inc. hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As…
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DigitalReef expansion into Connected TV will provide advertisers with direct access to reach consumers across mobile, TV and digital streaming services DigitalReef, a leading global mobile marketing technology company, has completed the…
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Consumer Search Data Reveals Most Engaging Automotive TV Ads in 2021 Advertising data, measurement, and analytics software company EDO, Inc. announced the winners of its inaugural Automotive TV Advertising Awards, presented at the New York…
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Joint solution will enable FAST channel playout, AVOD streaming and delivery to mobile devices VIDAA USA, Inc., the provider of a leading smart TV operating system and content platform preinstalled on Hisense TVs and other smart TVs, and …
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-The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium inventory. -It allows advertisers to connect directly with major TV and digital video…
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Strategic Hires and Promotions, Industry-Leading Platform, and Exclusive Partnerships Support the Future of Pharmaceutical Marketing DeepIntent, the leading healthcare advertising technology company built to influence patient health and…
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Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and Connected TV In an era of unprecedented TV audience fragmentation across linear and CTV, advertisers…
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The Next Generation of Simulmedia’s TV Advertising Platform Provides Unified Access to Cable, Broadcast, and Streaming Ad Inventory With the sheer volume of television content, channels and consumption at record levels, advertisers from…
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New, Unique Features Deliver Value for Midco Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a unique and groundbreaking new suite of features that enable television advertising…
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New data from DoubleVerify also shows a holiday spike in two CTV fraud schemes DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, released new data on the prevalence…
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Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms Tatari, the leading data and analytics platform for buying and measuring…
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Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients' advertising based…
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Joint venture to create leading revenue-first video ad serving platform VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class…
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CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time. By now 78% of households in the USA are using CTV and it continues scoring points and attracting new audiences, providing marketers…
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The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
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Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform Integral Ad Science, a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV)…
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Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform Integral Ad Science, a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV)…
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The program ensures that all producers receive a comprehensive digital advertising campaign, including streaming TV advertising Realty One Group Connect is making a promise to provide the best in digital advertising technology by…
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