TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To Analyze TV Advertising And Sponsorships
Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory
Growth of Simpli.fi’s Programmatic OTT/CTV Business is Driven by Company’s Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising
Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire …
Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising
Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics Hearst Television Inc. has launched Hearst …
TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s …
An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising
Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According …
Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform
Fincons Group Supports Mediaset’s Publitalia ’80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Videa’s TV Advertising Platform Gains Speed Ahead of NAB
Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television …
Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising
Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading …
Optimism for TV Advertising Is Still High, Says New Research by Videology And Advertiser Perceptions
Nearly 1/3 of Advertisers plan to increase their Connected TV and Addressable TV budgets in 2018 Videology — a leading …
Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform
Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team …
The Diet Starts Sunday: Why Actionable TV Advertising Insight Is Possible
Blair Robertson, Chief Analytics Officer at TV Squared, asks why, despite impressive growth, marketers still find themselves having to justify TV …
Programmatic ‘Treble’ You Can’t Miss: Liquidus Brings AdvancedTV Advertising Solutions for Enhanced Cross-Platform Experience
Liquidus announced one of the most comprehensive video advertising solutions for programmatic TV format — AdvancedTV Advertising on 28 February. Liquidus, …
Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences
54 percent of ‘Lapsed’ OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the …