If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …
Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising
Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution …
EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new …
Cadent Recognized for Leadership in Addressable TV Advertising
The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and …
Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack
Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data …
TIP Initiative Survey Highlights Media Agencies’ Priorities and Expected Benefits of Automating Local TV Advertising Transactions
TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Simpli.fi, the leading programmatic …
VAB Multiscreen TV Advertising Campaign Launches
VAB Launches “You Innovate TV Elevates” Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research …
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To Analyze TV Advertising And Sponsorships
Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory
Growth of Simpli.fi’s Programmatic OTT/CTV Business is Driven by Company’s Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …