TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Simpli.fi, the leading programmatic …
VAB Multiscreen TV Advertising Campaign Launches
VAB Launches “You Innovate TV Elevates” Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research …
TVSquared Releases Direct-to-Consumer TV Advertising Performance Report
TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To Analyze TV Advertising And Sponsorships
Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory
Growth of Simpli.fi’s Programmatic OTT/CTV Business is Driven by Company’s Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising
Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire …
Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising
Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics Hearst Television Inc. has launched Hearst …
TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s …
An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising
Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According …
Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform
Fincons Group Supports Mediaset’s Publitalia ’80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Videa’s TV Advertising Platform Gains Speed Ahead of NAB
Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television …