PubMatic Extends Fraud-Free Program to CTV

Move Gives Brands Confidence at Scale to Advertise on New Sources of High-Quality Inventory PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program with a money-back guarantee for demand-side partners if fraud is verified on PubMatic’s platform. The program is designed to expand scale and engagement…

Liquid Media and Insight TV Forge New Channel Partnership

Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Under the proposed alliance, Insight, the leading millennial-focused global channel and content producer, will distribute select Liquid library content across their global distribution network.…

Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB's "Video Ad Spend 2020 and Outlook for 2021" report, released at the IAB 2021 NewFronts. CTV saw its highest gains to date in ad spend in 2020: 22% growth year-over-year Marketing Technology News: Shifting…

ResultsCX Launches Enhanced Social Media Customer Experience Management Services

ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced it has expanded its digital and social media experience management operations to provide comprehensive customer care on behalf of its client brands. The company now offers simultaneous monitoring, triage, and response across hundreds of social channels and digital brand properties; online reputation management strategies; and content moderation that present a singular brand experience to customers. Marketing…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

Mountaingate Capital Platform Bold Orange Acquires Customer Experience Agency Three Deep Marketing

Award-winning customer experience specialist Bold Orange Company (Bold Orange) recently announced that it has acquired Three Deep Marketing (Three Deep), the rapidly growing St. Paul-based provider of performance marketing solutions including Salesforce Marketing Cloud implementation and optimization services. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel… “At Bold Orange we feel it’s imperative to help our clients with their strategy, content,…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

Meitu Taps HUMAN for Marketing and Advertising Fraud Prevention

Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best known for collectively protecting enterprises from bot attacks, to safeguard Meitu’s applications and programmatic platform solutions to support with the delivery of effective business results for Meitu’s ecosystem. HUMAN’s Advertising Integrity pre-bid and post-bid advertising bot mitigation solutions will be integrated directly into Meitu’s platform infrastructure…

Bayard Advertising Welcomes Back Cody Harker As Senior Director, Insights & Strategy

Cody Harker joins Bayard as an established marketer with nearly a decade of experience in programmatic media buying, digital strategy, program management, and analytics. Marketing Technology News: MarTech Alliance Learning Membership Most recently, Cody served as director of Transportation Marketing Group (TMG), a division of Thruline Marketing, a role in which he oversaw all functions of its transportation and logistics recruitment marketing business.  Under his direction, TMG added numerous products and programs to…

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero “Xandr champions a collaborative approach to creating open platform solutions in scaled, premium marketplaces around the world. We’re thrilled to work with Bell…

Medallia Named Adobe Digital Experience Global ISV Partner of the Year

Medallia, Inc., the global leader in customer and employee experience, today announced it has been recognized as the Adobe Digital Experience Global ISV Partner of the Year. The Digital Experience Global ISV Partner of the Year is given to the global partner who has demonstrated exceptional global leadership and growth through the year. Marketing Technology News: ReelTime to Launch Roku Channel ReelTime TV to 51.2 Million Monthly Active Users, Expanding Content… “We recognize Medallia’s dedication to helping their…

Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 million in Series A funding. Progress Ventures led the round, joined by Accomplice and Google Assistant Investments. The funding enables Instreamatic…

KISS PR SEO Consultants Update Website Owners on Google Page Experience Update.

A Dallas SEO company specialist explains: How the Google Page Experience Update in the middle of June 2021 will affect your business in 2021. Google has recently announced that they will be rolling out the most-awaited Page Experience algorithm update starting middle of June this year. It's not a one-time roll-out but a gradual process completed by the end of August. This ranking update rewards websites with excellent user experience, and Google emphasized that page experience is one of the many factors they take into…

Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy

In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the goal of advancing revenue growth and market share. Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy. “Rick brings a deep knowledge of the TV and video ecosystem and extensive experience working in advanced advertising. He has a natural talent for collaborating across functions…

Intent IQ Introduces New Privacy-forward First Party Data Sharing Choice Proposal to Empower Consumers and the Advertising & Media…

DSC is an opt-in based solution addressing third-party cookie deprecation, which puts publishers in control of their data and enables advertisers to reach desired audiences and measure attribution Next generation identity resolution leader Intent IQ is introducing a new opt-in data sharing choice proposal to empower the digital advertising industry - including consumers, advertisers and publishers – to thrive in an open, mutually beneficial environment that favors consumer privacy and the open internet. Data…

Bold Collective Launches CTV Ad Manager Division, SecondPage

Bold Collective, driving outcome-based solutions for brands and publishers, announced the rebrandwith the new name, Bold Collective, as well as the launch of their new CTV Ad Manager division, SecondPage. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021 Bold Collective, formerly Bold Screen Media, is coming into their sixth year of operation and having quite the nice uptick in growth compared to 2020. "The industry is ever-changing, and brands need to be more selective…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…

Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem. Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the launch of Programmatic Interactive Connected TV (CTV), an industry-leading solution to scale the delivery of engaging CTV ad experiences through programmatic buying. Interactive CTV ad formats take TV advertising beyond awareness in support of engagement, e-commerce, and…

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience

The appointment reflects the organization’s continued commitment to putting the customer at the forefront of its business by providing the best experience, results and value. Comcast Advertising, a division of Comcast, today announced that it has named Tony Sanchez VP, Customer Experience. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test “Regardless of the industry sector, delivering superior customer experiences and…