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MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns.This dynamic audience solution will use FourthWall's Reveal™ analytics platform and Reveal Connect™, its secure household…

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties Brightcove Inc., the world’s leading video technology platform, announced that TN Marketing, a global video streaming service focused on creating communities by engaging people with their passions, is using Brightcove Beacon to expand its members’ access beyond desktop and mobile to connected TV devices. TN Marketing streams "how-to" instructional video content, centered around lifelong hobbies to its more than five million…

Launching Worldwide on May 22, VumaTV Brings Inclusivity to On-Demand Content as First Streaming Service for Multicultural Audiences

Offering an extensive lineup of on-demand global content, the new platform will deliver authentic diversity and real representation to the streaming space The first streaming service to bridge the gap for a global, multicultural audience, VumaTV announced it will launch worldwide on Friday, May 22 at 5pm EST. The platform's lineup of on-demand cultural content includes original series, feature films, reality TV shows, and shorts, from all around the world, and will be available to stream anywhere, anytime, on any device.…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based sales platform for television advertising, announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT). The collaboration allows for the unification of…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of their TV Campaigns

Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns. Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Free TV Application Is Now Streaming in Puerto Rico

Olympusat, International, LLC., a world-class media company with a fast-growing multi-platform portfolio and specializing in production, distribution, and commercialization of high-quality HD content for broadcast television, MVPDs, and OTT platforms in the US Hispanic market and Latin America, announced that Free TV,  the ad-supported, app-based on-demand video service, is now available in Puerto Rico on internet-connected devices through Google Play Store, Apple Store, via Web Browser, and mobile apps for Apple's iOS as…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers

BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the management, distribution, and monetization of content, announces its socially-conscious program, Voices of Color. The program will target brands and advertisers looking to support BBTV's creators of color while tapping into multicultural consumers. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot According to Google research, people are more likely to consider or purchase…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Bob Ivins Joins TVSquared as Chief Strategy Officer

TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem. As CSO, Ivins will help TVSquared continue to revolutionize the industry to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audiences at scale. Marketing…

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

Loop Media, Inc. Announces Partnership With DistroTV to Add Multiple New Channels to the DistroTV Lineup

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced the addition of 19 new music video channels to DistroTV, the independent free streaming television service catering to multicultural, globally-minded viewers in the US, Canada, and UK. DistroTV viewers will have the option to select channels based on a specific musical genre, mood, time of day, or popularity. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO In addition to the new music…