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Centriply Integration with Industry-Leading Database Enables Data Driven, Linear TV Campaigns at the Household Level

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian's Consumer View audiences with prospects and TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with digital campaigns, brands…

LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, an Acxiom® company  and leading provider of omnichannel identity resolution, today announced that Adobe  is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while…

Local Broadcast TV Viewership Is Booming, Offering Targeting Opportunities for Political Campaigns

COVID-19 Fundamentally Changing TV Viewing Habits, Including 35+ Demographic The COVID-19 crisis has forced many Americans to stay home, changing daily habits substantially and leading to dramatic increases in local broadcast television viewing. To better understand changing media habits, the Television Bureau of Advertising (TVB) released analysis of Nielsen broadcast TV viewership data among key age demographics, comparing the month of March 2020 by week to the same weeks in March 2019. TVB’s analysis found…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

ZypTV Brings Local Expertise to Streaming TV

Formerly ZypMedia, ZypTV Expands its World-Class OTT Buying Platform, Offering Cross-Publisher Reach and Frequency Management ZypMedia announced that the Company is re-branding as ZypTV. In addition, the Company is expanding its products and services with both self-serve and fully-managed service product offerings. The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time. Previously, the…

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with TVSquared, a global leader in TV attribution, to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with an unprecedented picture of how TV drives…

BEN Broadens AI-Powered Influencer Campaigns in H1 as Brands

Q2 Defined by Record-Breaking Number of New Clients; Expanded Sales Team; and Introduction of New AI Tools BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced a record-breaking H1. Since the beginning of the year, BEN has started new client relationships, added to its sales team, and developed groundbreaking influencer discovery tools for its proprietary AI technology. Despite the uncertainty and industry challenges related to COVID-19, BEN has…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. TheViewPoint Connected TV/OTT SDK represents a hassle-free inventory management tool that allows publishers to control each ad pod on Roku. The SDK works as a layer on top of the Roku Advertising Framework so all ads are rendered in compliance with the Roku policy. The company considered the most common…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads & TV Viewing

With Inscape, new solution helps Verizon Media DSP customers like Discovery better measure ROI on ad spend Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. This is the first time Verizon Media DSP users can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond. Verizon Media is launching the offering with Inscape,…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

New Numerator Data Shows Which Brands Spend TV Ad Dollars on Racial Justice

NASCAR, P&G, Dove, YouTube Lead TV Racial Justice Messaging Numerator, a data and tech company serving the market research space, is launching a new Social Equality and Awareness Flag enabling brands to track socially responsible ad messages as they are happening. The flag covers Gender Equality, Racial Equality, Socio-Economic Equality and Financial Equality topics. Numerator is launching this capability in time to understand advertising support of the racial justice conversation that swept the country in June.…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…