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4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

New Study Reveals Artificial Intelligence Plays Critical Role In Maximizing TV And Radio Ad Performance

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study on the effectiveness of broadcast advertising campaigns, which reveal the critical role that Artificial Intelligence (AI) plays in optimizing broadcast ad performance. The inaugural report — Veritone Uplift Study: Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns — is based on a 15-month analysis of more than 250 local and national…

FranceTV Publicité Launches AKOUO, a New, Artificial Intelligence-Based Marketing Service

FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to further enhance customer relations via active and meaningful listening. AKOUO ("listen" in Greek) aims to help major advertisers connect with their targets as effectively as possible. We make this happen by sharing our extensive knowledge of the French public with our brands. Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks AKOUO is…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Frankly Partners with IRIS.TV to Launch Frankly Artificial Intelligence (AI) Initiative

The AI Initiative Will Include Both In-House Development And External Partnerships To Bring A Suite Of Innovative Products And Services Frankly, the leader in transforming local TV broadcast and media companies by enabling them to publish and monetize their digital content across multiple platforms, has launched the Frankly Artificial Intelligence (AI) Initiative. Frankly's AI Initiative aims to leverage cutting-edge AI and machine learning technologies to help media companies increase audience…

discover.film Signs Content Partnership Deal With Samsung TV Plus

discover.film will provide quality shorts to Samsung TV Plus curated from its extensive and growing library of thousands of the best short films from around the world discover.film announces it has signed a content partnership deal with Samsung TV Plus in the UK, bringing high quality, short form movies and entertainment programming to the platform for the first time. The content will be 100% free to watch in Samsung TV’s ad-supported ecosystem. As part of the content partnership, discover.film will deliver a curated…

Gong Teams Up with Zoom to Deliver Revenue Intelligence for Zoom Meetings

Gong featured in launch of new Zoom app marketplace Gong, the leader in revenue intelligence software, is teaming up with Zoom Video Communications, Inc. as part of the launch of the new Zoom app Marketplace, revealed at Zoomtopia 2020.  Gong's application provides users seamless access to the real-time insights that are helping sales teams close deals in this new era of remote selling. Marketing Technology News: OZY Media Announces Chris Rantamaki As New Head Of TV The Gong application for Zoom lets sales…

VanillaSoft Acquires Autoklose to Disrupt Sales Intelligence Market

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site VanillaSoft, a leading sales engagement technology company, is pleased to announce that they have acquired email automation and sales intelligence platform vendor Autoklose. Autoklose is an all-in-one outbound email automation and integrated B2B contact database platform used by sales teams to nurture and develop sales opportunities. The email capabilities feature lead generation, drip campaigns,…

IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of their TV Campaigns

Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns. Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

iAdvize Launches “Augmented Intelligence”: A Unique Collaboration Solution Between Human And AI For High-Impact Conversations And To…

iAdvize the leading conversational platform being used by major retailers and brands around the world today officially announced the launch of its Augmented Intelligence solution which combines Human and Artificial Intelligence (AI) into its messaging system so online retailers can understand and respond to their customer’s intention at every stage of the customer journey. Millions of messages are exchanged every month between brands and their customers on the iAdvize platform who have reported an 82% increase in online…

Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

Laura Onopchenko Appointed to fuboTV’s Board of Directors

fuboTV announced it has appointed former NerdWallet and current Getaround CFO Laura Onopchenko to its board of directors as an independent director effective immediately. Onopchenko joins the sports-focused live TV streaming platform’s board following its announcement last week that it has forecast strong third quarter demand with the return of the NFL and fall sports seasons. As a result, fuboTV raised third quarter subscriber guidance to 370,000-380,000. Also last week, the company announced its common stock has been…

BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers

BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the management, distribution, and monetization of content, announces its socially-conscious program, Voices of Color. The program will target brands and advertisers looking to support BBTV's creators of color while tapping into multicultural consumers. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot According to Google research, people are more likely to consider or purchase…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

The Elusive Holy Grail of Consumer Data Science and Intelligence

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…