Comscore Announces Exclusive Multiyear TV Measurement Deal With Global Sports Marketing Agency Octagon

Amid ongoing challenges with tracking TV consumption, sports marketing and entertainment specialist turns to Comscore's television solutions for planning, buying and measurement Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that Octagon, the world's leading marketing and talent-management agency in sports, has signed a multiyear agreement to utilize Comscore's TV data for planning, buying and measurement. Under the agreement, Comscore will be the…

WarnerMedia Joins Comscore’s National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore's National Addressable TV programmer trials. Starting in late 2020, WarnerMedia has executed national addressable campaigns across multiple MVPD platforms, with detailed aggregated measurement powered by Comscore. WarnerMedia is first to pilot test the program enabling leading programmers to execute and measure their…

SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and audience measurement for clients in North…

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics Upwave, the leading analytics platform for brand marketers, today announced the addition of the new Outperformance Indicator metric to its industry-leading dashboard for marketers. Marketers will now have the ability to make accurate media allocation and optimization decisions in-flight before the data reaches “statistical significance” like traditional lift analysis…

OTT Data & CTV Measurement Insights Platform App Science Launches From Stealth

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be…

Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Gray now using Comscore local TV currency exclusively in 87 of their 94 markets Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore's measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Medallia Named a Leader in Gartner Magic Quadrant for Voice of the Customer In this…

Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's industry-leading digital audience and television measurement. The agreement includes Comscore's Media Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes

comSscore's Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than a 40 Percent Increase comScore announced that it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and…

Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement

Agreement Provides Audience Measurement for All Tribune TV stations and markets Nielsen and Tribune Broadcasting, a division of Tribune Media Company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV. The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing…

TEGNA Selects TVSquared To Advance Cross-Platform, Closed-Loop Measurement And Attribution

TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for local data-driven linear television and CTV and OTT campaigns. “We look forward to leveraging TVSquared’s platform to further showcase the power of streaming TV advertising in driving measurable business outcomes and optimizing ad spending for our advertisers.” TEGNA’s footprint of 64…

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Viant Technology Inc., a leading people-based advertising software company, announced that Viant has entered into a license agreement with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation  integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. Marketing…

Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement

TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV media buying, management, and measurement. Under the arrangement, the Playbook Media team will offer CTV and OTT media buying and management. At the same time, TVDataNow will provide the measurement and analytics to optimize the performance of video advertising campaigns. The first client…

Comscore Research Demonstrates Need to Move Beyond Panel-Dependent Methods in TV and Video Measurement

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological approach. Amid these ongoing concerns about TV/Video measurement reliability and accuracy, Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has published new research that reveals how traditional panel-reliant media measurement…

Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration “The keyword for us is incremental visitation from media exposures” “As a leader in advanced and connected TV it’s critical that we help our clients understand how their video…

LG Ads Launches Unified Platform For Connected TV Media And Measurement

Alphonso rebrands as LG Ads in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital LG Ads, the newest major player in connected TV and cross-screen advertising, today unveiled its platform for helping brands reach precise audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution. LG Ads is the result of bringing…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…