Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising Effectiveness Across Mobile And Connected TV…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon

TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties Brightcove Inc., the world’s leading video technology platform, announced that TN Marketing, a global video streaming service focused on creating communities by engaging people with their passions, is using Brightcove Beacon to expand its members’ access beyond desktop and mobile to connected TV devices. TN Marketing streams "how-to" instructional video content, centered around lifelong hobbies to its more than five million…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

Amazon Announces Breakthrough Collaborations with Global Retailers and TV Brands to Bring More than 15 New Fire TV Edition Devices to Europe…

Amazon and Grundig Announce the World’s First Fire TV Edition Smart TV with Far-Field Voice Control and the First-Ever Oled Fire TV Edition Smart TV for Customers in Germany and Austria Amazon, in collaboration with several of the industry’s most recognizable brands, announced a lineup of more than 15 new Fire TV Edition products for customers around the globe, including the world’s first Fire TV Edition smart TV with built-in far-field voice control, the first OLED Fire TV Edition smart TV, and the first-ever Fire TV…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

New DynAdmic Innovation Deeply Fuses Connected TV with Connected Audiences for First Time

A revolutionary new product from DynAdmic is changing the entire industry’s ability to effectively target this viewership. The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the next three years. Consumer adoption has been fast, and the amount of time people are spending on connected devices increases daily. Whilst many marketers know there is a power in the incremental reach created by increasing ad exposure during influential times of the day on CTV, the…

VIZIO Surpasses 11 Million Addressable Enabled TVs

VIZIO (NYSE: VZIO) today announced it has surpassed 11.2 million addressable TVs across the U.S. that enable frame-accurate dynamic ad insertion. The news comes on the heels of numerous successful ad campaigns from America’s top TV networks. “Working with OAR, we are helping to push standards that the entire industry can use. With over 30% of our linear viewership being addressable, we are unlocking new opportunities for brands to connect directly with the intended consumer with precision. The number represents a…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video,…

STUDY: Two-Thirds of Advertisers Use Connected TV To Build Stronger Link Between TV And Digital

Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in CTV advertising journey Innovid, the only independent advertising and analytics platform built for television, in partnership with Digiday, today announced the findings of its State of CTV Advertising report, which surveyed more than 100 brand marketers and agency executives to spotlight where the industry stands in its CTV advertising journey. The ongoing streaming boom has prompted brand…

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical outcomes, including store visits and foot traffic, to get a same-day view into how campaigns impact offline consumer behaviors.…

CTV Share of Impressions Grows and 30-second Ads Reach Unprecedented High in Extreme Reach Q1 2021 Video Benchmarks Report

15-second Ads Hit All-time Low and Premium Publishers Regain Lead over Media Aggregators Extreme Reach (ER), the complete asset management solution for TV and video advertising, today released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge Key findings include:…

MarTech Interview with Jason Fairchild, CEO and cofounder at tvScientific

Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series: _______ Welcome to this martech chat Jason, tell us more about tvScientific and its latest Connected TV (CTV) buying and attribution platform? Thanks for inviting me to participate in this series. tvScientific is the industry’s first buying and attribution platform that truly makes television advertising actually work for all businesses (from global brands to a local…

Blockgraph and The Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV…

Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way Blockgraph, the only Identity Operating System (IDoS) purpose-built for the TV ecosystem and with a commitment to privacy, today announced that it plans to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting into convergent TV advertising. Unified ID 2.0 is a new industry-wide approach to internet identity that preserves the value of relevant…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

Adtelligent Taps Pixalate To fight Ad Fraud Across Mobile In-app And Connected TV (CTV)

Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a global ad fraud intelligence and marketing compliance platform, to combat ad fraud (invalid traffic, IVT). Adtelligent has selected Pixalate to reduce risk and deliver high-quality traffic for ad campaigns across channels. Marketing Technology News: Extreme Reach To Acquire Adstream,…

ReelTime to Launch Roku Channel ReelTime TV to 51.2 Million Monthly Active Users, Expanding Content Distribution And Advertising Revenues…

ReelTime VR/ReelTime Media has confirmed that it is set to launch a ReelTime Media channel on the streaming platform Roku. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test The channel “ReelTime TV” will contain a combination of ReelTime Media Original programming as well as serving up other additional cutting edge content. ReelTime Media and Roku will share in revenues generated from advertising, with ReelTime retaining approximately a 70 %…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…

DoubleVerify Uncovers and Stops ‘OctoBot’ — Unprecedented CTV-Focused Fraud Scheme With Multiple Tentacles

DV confirms connection between seven large-scale fraud schemes that began operating 18 months ago, defrauding digital advertisers out of $Millions/month DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announces that it has confirmed seven fraud schemes targeting CTV devices over the past 18 months are part of one large, coordinated fraud scheme family, identified as OctoBot. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results…