TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement

TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already using the data to go beyond household data to person-level measurement. Marketing Technology News: MindTickle Announces $100 Million Funding Several converging factors are changing the way viewers watch and engage with TV ads. The TV industry is increasingly fragmented and viewers have more…

TVision Raises $16 Million Funding

TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm. Existing investors, including Accomplice, Golden Ventures, Jump Capital, and others also participated. TVision has now raised more than $39 million in total funding. The TV industry is experiencing a rapid transformational shift spurred by technology, innovation, and creativity and…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length. “Viewability has long been a term of discussion in the digital advertising landscape but now the industry is realizing just how difficult it…

Volteo Digital Names Vonage Partner of Choice to Power Enhanced Customer and Contact Center Experience

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been appointed by multinational ServiceNow Elite partner Volteo Digital as a strategic partner of choice to provide its enterprise customers with contact center capabilities. With Vonage Contact Center for ServiceNow, Volteo Digital and ServiceNow customers will have access to customized agent, employee, and customer workflows that deliver great experiences and unlock productivity. Marketing Technology News:…

Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience

WEVO Launches the First Platform to Diagnose Digital Experiences with Statistically Significant Insights in Order to Enhance Customer Journeys WEVO, a customer experience company that offers the fastest platform for pinpointing WHY visitors are not engaging, announced the availability of the WEVO Digital Experience Platform. The newest product from WEVO delivers the ability to test the customer journey across multiple pages with statistically significant customer insights and industry benchmarks. WEVO’s human augmented AI…

Zoom Named a Leader in Two Gartner 2020 Magic Quadrants: Meeting Solutions and Unified Communications as a Service

Celebrating Fifth Consecutive Year in the Leaders Quadrant for Meeting Solutions; Named a Leader during its First Year Included in the Magic Quadrant for UCaaS Zoom Video Communications, Inc. announced that analyst firm Gartner has named Zoom a Leader in the 2020 Magic Quadrant for Meeting Solutions, as well as a Leader in the Magic Quadrant for Unified Communications as a Service. This is the sixth time Zoom has appeared in the Gartner Magic Quadrant for Meeting Solutions and its fifth consecutive time as a Leader. It is…

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For Unified Communications As A Service

Fuze recognized for its ability to execute and completeness of vision for the eleventh consecutive time in this Magic Quadrant report Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that Gartner, Inc. recognized the company as the only Visionary in its 2020 Magic Quadrant for Unified Communications as a Service, Worldwide. This is the eleventh time that Fuze* has been included in the Gartner Magic Quadrant for Unified Communications as a Service, Worldwide report.…

Tacton Offering Free Customized ‘CPQ Test Drive’ SaaS Prototype Through Dec. 31

Trial Allows Organizations to Experience the Leading CPQ Solution Risk Free, Specifically Tailored to Their Unique Individual Needs Tacton, a global leader in CPQ-based Smart Commerce solutions for manufacturers, announced an unprecedented program that provides interested organizations with a hands-on test drive of the industry’s leading CPQ platform at zero cost. The limited “CPQ Test Drive” program is a free offer through Dec. 31 that provides organizations with a risk-free trial. Through this program, Tacton will design…

Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket

New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. Marketing Technology News: LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow A Summer Like No Other examines Facebook ad metrics from the…

XANT Enhances Its Highspot Integration With Highspot Pitches In Playbooks

XANT, the enterprise sales engagement leader, announces an integration enhancement for their platform, Playbooks. With this integration, Playbooks and Highspot customers can now insert Highspot pitches directly into Playbooks emails, pull content from Highspot, and create custom experiences for each prospect. In July, XANT and Highspot released the first version of the integration to solve a serious sales problem: the struggle of centralizing email sales collateral. Now, customers using Highspot's revenue enablement…

Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Chili Piper Aims to Overtake Calendly Among Revenue Reps With the First Meeting Automation Tool and New Spicy Offering

Latest product release introduces new Free and Spicy offerings for revenue teams with more robust booking links than Calendly and the first ever meeting automation solution for reps, allowing teams to automate and track every buyer interaction in their CRM Chili Piper, the leader in Inbound Revenue Acceleration, announced the expansion of Chili Meetings, its meeting automation platform for revenue teams. Chili Piper has become synonymous with instant lead conversion, helping revenue teams double inbound conversion rates…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months

WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that: 9-in-10 agree that DOOH is the right place to invest…