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AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on events in the…

Why Your Mickey Mouse Marketing Tactics Aren’t Working

There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom into hundreds of pieces, only to be overwhelmed by hundreds of smaller versions of the same broom. It’s an allegory that marketers might take to heart when looking at customer segmentation. In many cases, segmentation creates a bigger problem by creating smaller versions of the same problem—namely, how to have a more personalized relationship with customers. You can’t fault marketers for not…

Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Simplifies Act-On List Management Tactical Marketing Automation, LLC, a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software's marketing automation software. The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the…

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. “Over the last few years, Gartner’s CMO Spend Survey has shown marketing budgets remain stubbornly flat — while CMO accountability continues…

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. Gartner analyst Ewan McIntyre discusses 5 cost optimization tactics for #marketing leaders. #GartnerMKTG #CMO “Over the last few years,…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign. Being unique doesn’t necessarily mean…

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand and target its customers through data, while sales would often only reach out to prospects and clients when they needed to sell something. All of that is changing though, as SaaS subscription models call for a sales rep to resell a product year over year to customers. One of the…

Infusing Military Tactics Into Marketing to Win Customers

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are using the flank military strategy to win over customers. The flank military strategy is a strategic and concentrated movement where someone surrounds a particular area to achieve an advantageous position over an enemy. But how does this apply to marketing? New entrants to a retail…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Moz State of Local SEO Report: 51% of Businesses Will Continue to Invest in New Marketing and Operations

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

eTargetMedia Announces Brands are Shifting Email Tactics During Covid-19 and Increasing Online Sales

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their email customers are seeing email success during the COVID-19 crisis by shifting email tactics. The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. With people stuck in their…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Top eCommerce Tactics to Reduce Cart Abandonment, According to eCommerce Development Rating Platform

72.8% of retail consumers abandon their carts. eCommerceCompanies.com shares key tactics to help eCommerce businesses recapture customers Cart abandonments in the retail industry are as high as 72.8%. Many consumers never complete their purchases, which affects brands' conversions and sales. eCommerceCompanies.com, a B2B marketplace connecting brands with eCommerce experts around the world, outlines tactics to help brands lower the number of missed sales opportunities. Marketing Technology News: i-Sight Launches v5.5,…