Tappx Announces Partnership With Laliga for Mobile App Monetization
Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager.
LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory…