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TeamViewer Launches AI-Supported Predictive Maintenance Solution

The new module of the TeamViewer IoT software analyses big data and learns independently TeamViewer, a leading global provider of secure remote connectivity solutions, has expanded its IoT offering and now offers a way to use artificial intelligence in maintenance. Until now, TeamViewer customers in the IoT field have been able to read sensors, set alarms and connect directly to a wide range of devices. Now an intelligent extension in predictive maintenance is being added. This helps to reduce downtimes and save costs.…

TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution

TeamViewer, a leading global provider of secure remote connectivity solutions, now offers its online collaboration solution Blizz to all schools and universities free of charge. The free Blizz licenses can enable teachers and professors to hold interactive lessons in a virtual classroom environment with up to 50 participants via video and telephone connections to help schools manage the transition to remote learning. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer Blizz is…

TeamViewer Expands Partnership with Zoho through Zoho CRM’s Meeting Integration Platform

Zoho CRM Users Can Now Easily Launch Teamviewer Meetings Within Their Familiar Workflows TeamViewer, the world’s leading provider of remote connectivity solutions, announced that its online meeting tools are now integrated with Zoho CRM, a leading cloud-based customer relationship management platform.  These tools, which are immediately available on the Zoho Marketplace, were built using a cloud-based platform for integrating online meeting applications with Zoho CRM. "TeamViewer is a great fit for the type of…

Manetu’s Radical New Consumer Privacy Management Service Adds 250,000 User Identities

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform, announced it had over 250,000 user identities on its platform as of mid-August. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization Manetu CPM is the first of its kind: An end-to-end, automated, secure, enterprise privacy management platform.…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies, and game developers, today invites a new category of advertisers into the world of…

DiCentral Welcomes Hingeto to its Ever-Expanding Global Trading Partner Network and B2B Integration Platform

DiCentral, a leading global provider of B2B Integration Managed Services, has announced that the company has purchased the assets of Hingeto, a marketplace software provider for enterprise dropship programs, to enable additional servicing capabilities to scale e-commerce operations. With this partnership, DiCentral will be further positioned to enable leading and emerging retailers to scale dropship programs to ensure control and visibility of dropship fulfillment performance, brand management, and enhanced order and shipment…

FastSpring Appoints Zia Zahiri as Chief Technology Officer

Tech industry veteran joins FastSpring to accelerate technology strategy, grow the engineering team, expand the product into new markets FastSpring, a full-service ecommerce partner for software and SaaS companies, today announced that Zia Zahiri has joined as Chief Technology Officer (CTO). Zahiri will be responsible for leading the technology strategy and development team and will work closely with the company's product team to drive product speed to market. Zahiri brings two decades of experience at highly successful…

Amazon Music and Twitch Partner to Combine Live Streaming With On-Demand Listening

For the first time, artists across the globe will be able to connect live with Amazon Music’s more than 55 million customers through Twitch, providing music fans with the best live in-app experience possible, and further engagement with an artist’s recorded catalog Amazon Music and Twitch have partnered to announce the incorporation of Twitch’s live streaming functionality into the Amazon Music app, enabling fans to engage with artists in brand-new ways and move seamlessly between live streams and recorded music.…

Comscore Signs Multi-Year Agreement with Nextdoor for Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising…

The Mobile App That Reinvented the Highway, Reinvents the City

Nexit announced the launch of their new innovative city mode, helping users find all their needs on the map at the same time, in the same area of the city. Nexit was launched in December 2019 as the only all-in-one app for highway travelers, going beyond what existing map apps provide. In addition to turn-by-turn directions, Nexit also helps drivers customize the perfect road trip by finding exactly what they want, when they need it, on the road they are traveling on. Nexit now brings that same innovation to the local market…

Epsilon Launches Industry’s First Solution to Prove the Impact of Brand Campaigns at the Individual Level

Epsilon announced the launch of its new digital media branding solution, the industry’s first offering for measuring brand consideration at the individual level, and at scale. Instead of relying on self-reported survey results from relatively small sample groups, Epsilon’s branding solution measures brand consideration by looking at the behaviors of every consumer messaged. The consideration rate metric is calculated as the percentage of messaged consumers who later visited a brand’s website, opened a brand’s app or email,…

Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad As ANZ MD

Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and …

Merkle Releases Special Edition of Loyalty Barometer Report

Merkle, a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and comparisons to the March 2020 report, including how consumer expectations around loyalty and rewards programs have been impacted by the events of 2020. Merkle surveyed over 1,800 US residents aged 18 to 65 in July 2020 for the…

Vision Critical Welcomes SaaS Veteran Steven Medeiros to Head Asia Pacific and Japan

Medeiros joins the CXM-focused executive team to lead and execute the company’s growth strategy in the Asia Pacific region Vision Critical, a continuous customer insights solution provider, announced the appointment of Steven Medeiros to the position of General Manager, Asia Pacific and Japan. Medeiros joins the Vision Critical executive leadership team to expand the company’s high-growth trajectory in these regions and support its clients and partners in driving excellence in the customer experience management (CXM)…

Aternity Receives Application Certification from ServiceNow

ServiceNow Integration Enables IT to Decrease the Time to Detect and Resolve End-User Device Issues to Expand DEM Platform’s Value During Remote Work Era Aternity, the enterprise-class Digital Experience Management Company™, announced it received certification of its new integration with ServiceNow, which is available in the ServiceNow Store. The Aternity Digital Experience Management (DEM) Platform successfully completed a set of defined tests focused on Now Platform security, compatibility, performance, and integration…

Gongos & DISQO Partner to Transform Digital Behavioral Insights

Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, announced a partnership to offer organizations a fully agnostic digital consumer view of brands and their category. This partnership enables the targeted analysis of a wealth of unstructured data while providing a clear path toward greater brand health and growth. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization DISQO’s…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Experience Management Leader Medallia to Acquire Contact Center Coaching Automation Platform, Stella Connect

Medallia, Inc., the global leader in experience management, announced it has entered into a definitive agreement to acquire Stella Connect, the real-time feedback, coaching, and quality management platform for customer service teams. Stella Connect plays a significant role in optimizing efficiencies and increasing employee engagement as contact centers shift to effective virtual working environments. Brands that range from disruptive startups to billion-dollar public companies, including ESPN, Lemonade, Lululemon,…