Near, the world's largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris. Marketing Technology News: Criteo Integrates with Oracle…

"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit about Teemo? How and why did you found the company? Teemo is a Performance Marketing company built for brands with a significant physical footprint. We deliver digital ads and measure real-world visits. My Co-Founders and I Founded the company in 2014. We realized there was a big need in the brick-and-mortar ecosystem to better leverage Digital Marketing. We wanted to build a bridge…

E-commerce behavioral data experts expand to support U.S. and global clients Fanplayr, a global leader in e-commerce intelligence, announced it has expanded its office in New York City to service and support a growing client base in North America. Joining the Fanplayr team to support these clients is John Matzelle, a sales director with experience across diverse industries and a keen understanding of the challenges of driving online sales, and Emile Goldstein, an expert in digital data, most recently working for…