Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

Salesforce’s The CMO Club Extends Memberships by Six Months

Here's a piece of good news for all MarTech readers subscribed to The CMO Club. Salesforce-owned CMO Club has announced a six-month extension on their memberships. The decision was taken amidst the ongoing COVID-19 pandemic that has forced a majority of the community members to stay isolated and indoors, following lockdown orders. Salesforce is taking inspiring steps to keep employees, users, and product owners engaged through the difficult period of lockdown. For example, earlier this week, Marc Benioff invited…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

Welcome The CMO Club to the Salesforce Family

Today I am excited to announce that Salesforce has acquired The CMO Club and we are welcoming founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family. The CMO Club is the world’s most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands. Marketing Technology News: Wipro Recognized as ‘Best Global Systems Integrator’ by Looker Salesforce welcoming The CMO Club and its…

The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying…

CMOs from Sixty-Nine Leading Brands Discuss Data and Martech Integration, Key Strategies to Improve Customer Experience and Brand Value The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase…

The CMO Club Announces The Formation Of First Ever Advisory Board

CMO Club's Newly Appointed Board Members Will Be Focused on Providing Strategic Guidance and Insights to the Club and its  800+ Members Worldwide The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, today announced it has formed its first-ever advisory board. The all-star lineup of marketers includes Phil Clement, former Global CMO, and Advisor to the CEO of Aon, John Costello, former CMO of Dunkin Brands, Kim Feil, former CMO of Walgreens, Trish Mueller, former CMO of The Home Depot,…

Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For Growth

The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing "The REAL Drivers of Brand Growth in a Digital World." The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

Minor DKL Food Group (The Coffee Club) and InMoment to Present at CX Singapore 2019

InMoment Hosts Leading Australian Food Franchisor in Showcasing How Customer Experience Intelligence Is Driving Company Success This week at Forrester’s CX Singapore 2019, InMoment, the leader in Experience Intelligence (XI), will host a session with Minor DKL Food Group, the owner of The Coffee Club, in presenting “The Real Work of Turning CX Insights into Results.” Taking place on 28 August in Singapore, the event will bring together some of the world’s best customer experience thought leaders, technology providers, and…

MomentFeed Appoints Jim D’Arcangelo CMO

SaaS Marketing Leader to Head Up Marketing and Business Development Initiatives for Mobile Search Innovator MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, announced that Nick Hedges, CEO has appointed Jim D’Arcangelo Chief Marketing Officer (CMO) and Head of Business Development. D’Arcangelo was a Board Member and was recruited to the Executive Team. Jim has played a vital role in transforming local marketing for more than 25…

Alexandra Shapiro Joins LendingClub as Chief Marketing Officer

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing and ad-tech industries, announced the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on July 18. “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our…

Interview with Chris Sheen, CMO – SaleCycle

"One of the biggest trends that I see is an increasing focus on improving the customer experience online, and ensuring that campaigns (however smart they might be) don’t harm that."On Marketing Technology MTS: Tell us a little bit about your role at SaleCycle and how you got here. I guess I’ve gone down a less conventional route than many marketers – starting in sales and then partnerships, before finally landing here at SaleCycle around 5 years ago. Whilst I’ve always worked in the marketing technology industry,…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Jennifer Smith Joins Brightcove as Chief Marketing Officer

Brightcove Inc., the global leader in video for business, announced that Jennifer Smith has joined the company as Chief Marketing Officer (CMO). In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications. “With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s Chief Executive Officer. “As we enter…

Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors…