ZOOM International Awarded Highest 5 Star Rating from CRN – The Channel Company

ZOOM International awarded for channel partnerships in the workforce optimization & contact center solutions space ZOOM International a worldwide leader in call recording, workforce optimization (WFO), and compliance software for the contact center has been awarded 5 stars by CRN, The Channel Company for their commitment to channel based indirect sales and service of their partners worldwide. Marketing Technology News: Alfresco Wins Sixth Consecutive Award for Exceptional Customer Service ZOOM continues to round…

NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN

New Brand EKN Bolsters NUMATEC Presence in the U.S., Mexico, Caribbean, and Central America NUMATEC, a holding company focused on media and Martech ventures across the globe, today announced the launch of EKN, a data driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native and more. NUMATEC established EKN by acquiring selected assets from Eikon Digital that are focused on providing trading and technology services to agencies and clients as…

Yum! Brands to Acquire Leading Omnichannel Ordering and Marketing Platform Company

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

Innovative “Unicorn” Global Travel Services Company Deploys Bright Pattern Contact Center for Omnichannel Customer Engagement

Start-Up Disrupting the Travel Industry Selects Bright Pattern for Its Global Travel Services Platform to Provide Seamless, Effortless Omnichannel Experience to Customers Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 billion is supported by some of the world's largest…

This Week’s Marketing Intent Data Trend Will Literally Delight You: Bombora Company Surge(R) Shows Customers at Center

Interest in the term “customer delight” has been trending upwards among brand marketers, as measured by Bombora Company Surge(R) By now, I hope we all know that customers who have a good experience are not only likely to purchase more, but they will also tell their friends and colleagues about it too. With the absence of physical events in the last year, technology has stepped in to fill the void, in some cases replacing in-person interactions almost entirely. Marketing Technology News: Kantar Launches New Digital…

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

Awards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. “While national advertising is…

Abacus Launches Multi-Channel Attribution Services

AbacusBI helps brands to overcome iOS privacy updates and Facebook Analytics shutdown. Abacus Growth Agency Inc., a Toronto-based digital consultancy firm, is introducing a new service offering to drive more accurate performance marketing reporting through platform-agnostic, first-party data. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer AbacusBI was recently developed as a result of Apple's privacy updates, in addition to the news of Facebook Analytics being no longer…

DDN Certified AI Channel Program Delivers Maximum Enterprise IT Value and Distributor and Reseller Benefits Worldwide

DDN Channel Program Offers Unmatched Benefits to DDN AI Solutions and NVIDIA DGX A100 Partners While Maximizing Customer Benefits for AI Use and Integration at Any Scale DDN®, the global leader in artificial intelligence (AI) and multicloud data management solutions, today launched a certified DDN and NVIDIA set of AI solutions that optimizes value and performance in AI integration use cases. With DDN's A3ITM (Accelerated, Any-Scale AI) solutions and NVIDIA's DGX™ A100 systems with NVIDIA InfiniBand and Ethernet networking,…

Auriemma Roundtables Acquires Edgar, Dunn & Company’s US Industry Roundtables

Auriemma Roundtables, a leading business intelligence provider for the consumer finance ecosystem, today announced the acquisition of Edgar, Dunn & Company's Industry Roundtable practice. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint Created in 1992, Edgar, Dunn & Company's Industry Roundtables are forums for the constructive exchange of new ideas and best practices among senior-level risk executives from leading financial institutions.…

Ignite Visibility Named #1 for SEO and Search Engine Marketing Company in USA

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Konica Minolta Announces Strategic Changes to Support Customers and Independent Dealer Channel

Konica Business Solutions U.S.A., Inc. (Konica Minolta) today announced strategic changes to accelerate its business transformation and execute on its promise to deliver exceptional value creation for its customers and independent dealer channel. In an effort to better align its vision and strategy, the company will transfer select sales offices to its independent dealer channel. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Konica Minolta…

New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution

OpenWrap customization and A/B testing live with more than 200 publishers globally PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customization capabilities, OpenWrap, a leading, Prebid-based wrapper solution, now helps publishers seamlessly test, analyze and optimize their wrapper setup, driving improved…

Five9 Enables Comprehensive Digital-First Omnichannel Experiences For Leading Enterprises

RoundPoint Mortgage Servicing Corporation, one of the nation’s largest non-bank mortgage servicing companies, is helping connect more customers to their business by providing the ability to engage over the customers’ channel of choice. Five9, Inc an industry-leading provider of the intelligent cloud contact center is working with leadingto transform their businesss  enterprises ess and reimagine their customer experience by allowing customers to seamlessly communicate with companies using the channel and/or channels of…

ClearScale Wins SearchITChannel’s 2020 Top IT Project Award

ClearScale, a leading cloud systems integrator and AWS Premier Consulting Partner, announced it has won the SearchITChannel 2020 Top IT Project Award. This award is for ClearScale's cloud machine learning services project that added virtual and remote appointment capabilities to Creative Practice Solutions' (CPS) medical coding platform, BugMD. Judging was conducted by the SearchITChannel editorial staff, in conjunction with industry experts. ClearScale was selected as the winner according to criteria that…

Omnichannel Expert emBlue Acquires Denver-based Zenman for High Quality Team and Exceptional Reputation

South American company emBlue is optimistic about merging innovative solutions, while launching into US markets with 360 ROI Method emBlue, an omnichannel platform that ensures a smooth customer journey, from awareness through purchase, announced it acquired Denver-based Zenman for their reputable expertise and phenomenal team. Zenman offers innovation in the world of web design and development, staying informed about web trends, while providing features to clients based on their industry and desired…

Radial Emerged as the Leader in the 2021 SPARK Matrix for Omnichannel Order Management Systems by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named Radial, a bpost company, as a 2021 technology leader in the SPARK Matrix analysis of the global Omnichannel Order Management Systems market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global Omnichannel OMS market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading vendors in the form of its SPARK Matrix, providing strategic information…

Celigo Appoints Steve Sutter as Chief Financial Officer And Jordan Fladell As VP Of Alliances And Channel Capitalizing On Strong Growth…

Leading iPaaS Provider Hires Experienced Tech Executives to Facilitate Next Phase of Expansion as Demand for Integration Solutions Continues to Spike Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for both business and technical users, today announced the addition of Steve Sutter as Chief Financial Officer and Jordan Fladell as VP of Alliances and Channel to its growing leadership team. Both leaders come to Celigo with several decades of experience successfully building Software-as-a-Service (SaaS)…

Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…