In partnership with Community Chest and local non-profit groups, HealthServe and ItsRainingRaincoats, the contribution will support frontline medical staff, migrant workers and other vulnerable groups As Singapore rallies in the fight against COVID-19 during this circuit breaker period, TikTok, the leading destination for short-form mobile video, donates over S$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), as well as local non-profit groups…

Sprinklr is the first enterprise software platform to support ad creation and management on TikTok Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad campaigns on other social media channels all in Sprinklr. Today, Sprinklr is the most comprehensive platform for brands to optimize ad performance across…

GRIN, the leading and most rapidly growing Influencer Marketing Platform announced their integration with TikTok; the fastest growing social media network. TikTok has an estimated 800 million monthly active users and influencers globally and has seen its growth in the US almost quadruple in just one year.. After collaborating with brands operating in the TikTok space, GRIN has formally launched its TikTok integration, radically changing the influencer marketing landscape. Where many brands were forced to create…

adQuadrant, Orange County's premier agency for omnichannel marketing, is pleased to announce a dynamic media partnership with TikTok, the world's leading platform in video social sharing. With 54 million daily viewers across the globe, TikTok and adQuadrant look forward to bringing brands to life in unique ways and sharing interactive brand stories with these viewers. Marketing Technology News: Esri Publishes The International Geodesign Collaboration adQuadrant works as a trusted advisor…

J Balvin to Host and Curate the “Pa La Cultura” Latino Music Block Featuring Anitta, Arcángel, DJ Pope, Manuel Medrano and Many of the World’s Leading Latino Artists 50+ Confirmed Artists Include Big Gigantic (DJ Set), Brytiago, Curtis Roach, DJ Bash, Dr. Fresch, Eladio Carrion, Elephante, Fonseca, Gente de Zona, Gigolo y la Exce, Gioli & Assia, Kevvo, Maddy O’Neal, Matoma, Maxi, Michigander, Mihali, Nahko, Nas, Nik West, No Suits, Rafa Pabon, SNBRN, Stefan Benz, Swae Lee, Tabi, The Funk Hunters, Trippie Redd, Two Feet,…

The short-form video platform is donating $3M to help provide millions of meals to families across the U.S. As schools across the country close, one of the greatest challenges facing many parents is how to feed their children. Millions of students, teachers and families depend on school resources for more than learning. Today, TikTok announced it is partnering with After-School All-Stars (ASAS) to provide critical meal support to those in need. TikTok's $3M donation will enable ASAS, an organization founded by former …

PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique…

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

National PTA is pleased to announce an expansion of its PTA Connected initiative through a new collaboration with TikTok. National PTA and TikTok will help parents learn more about how their teens are using TikTok, educate families about safety on the app and guide parents in having open, ongoing conversations with their teens to ensure they are using social media productively and responsibly. As part of the collaboration, 30 local PTAs from across the country have been awarded a grant of $1,000 each to host family…

NativeX has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, NativeX's partners across the globe will now be able to use the platform to acquire TikTok native users at scale. As one of the first and most prominent agencies to work with TikTok, NativeX has a deep understanding of the platform as well as the advertisers' campaign goals, making it the ideal UA campaign partner in the TikTok space. App publishers can now leverage NativeX's extensive experience with…

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

Proxima's Funding Supports Triller's Aggressive Growth Strategy, Which Has Grown 500 Percent in the Last Year Alone, Including the Acquisition of UK-Based Mashtraxx, to Unlock Video Editing and Tracking Capabilities for Triller's 60m Users Triller, the AI-powered music video platform, announced a new round of funding, led by Proxima Media, and the acquisition of AI technology. Proxima Media brought in a consortium of well-known industry veterans to support the funding round, which brings a new level of support to Triller.…

Launch of Official Account with New Content Every Week of the Year The National Football League (NFL) and TikTok, the leading destination for short-form mobile video, announced a new multi-year partnership to bring the excitement of the NFL experience to TikTok's global community, combining the passion surrounding NFL football with the fast-growing digital platform. As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform's global markets. NFL content…

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

TikTok's global talent campaign One Million Audition is in Russia for the first time;   Previously held globally and helped creators in 10 countries/regions to gain fame in a short period;  7 renowned industry stalwarts to mentor and inspire the contestants TikTok, the world's fastest growing short-form video app, announced to bring its global talent program One Million Audition to Russia. The cultural contest will be held between August 18 and August 30 and will seek the best creators of the internet era.…

Upgraded App, Titled TikTok, Now Available Globally Two of the world's fastest-growing short-form video apps, musical.ly and TikTok, announced that they will unite to create a new global app. The newly upgraded platform, which keeps the TikTok name, creates a unified user experience, debuts a new logo and user interface, and offers greater capabilities for video creation. By bringing together the best of TikTok and musical.ly, TikTok now becomes the world's number one go-to destination for short-form video content…

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…