NativeX has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, NativeX’s partners …
Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up
The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
TikTok Challenger Triller Scoops New Funding; Eyes New Innovation in AI-based Video Capabilities
Proxima’s Funding Supports Triller’s Aggressive Growth Strategy, Which Has Grown 500 Percent in the Last Year Alone, Including the Acquisition …
NFL and TikTok Announce Multi-Year Partnership to Bring NFL Content to Fans Around the World
Launch of Official Account with New Content Every Week of the Year The National Football League (NFL) and TikTok, the …
Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!
If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less …
TikTok Brings Its Global Talent Program One Million Audition to Russia
TikTok’s global talent campaign One Million Audition is in Russia for the first time; Previously held globally and helped creators in 10 …
musical.Ly and Tiktok Unite to Debut New Worldwide Short Form Video Platform
Upgraded App, Titled TikTok, Now Available Globally Two of the world’s fastest-growing short-form video apps, musical.ly and TikTok, announced that …
TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, …
Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020
TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public …
MarTech Interview with Parker Morse, Founder and CEO at H Code
"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you …
Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC …
Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors
This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia …
Socialbakers: Five Social Media Predictions for 2020
Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, …
5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood
The world’s most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference – Dreamforce, between 19 …
APAC Spends Big on Rewarded Videos and Holiday Periods
Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, …
Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity
Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with …
AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report
State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and …
Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025
Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we …
Rugby World Cup stirs up Social Media Sensation Ahead of Quarterfinals
Rugby World Cup Engagement Increased 1,041% Last Weekend While Daily Engagement Has Risen 261% Over the Course of the Tournament …