Tags:

Tinuiti Launches Instacart Acceleration Program

Largest Independent Performance Marketing Agency Announces Full-Service Advertising Management for Brands Sold in Instacart-Serviced Stores Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, and Amazon, today launched another marketplace to its offering—Instacart. Tinuiti’s new comprehensive Instacart Acceleration Program offers full-service tactical and strategic management for advertising on the online grocery delivery platform. The unique-to-Instacart offering is …

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Tinuiti’s 2020 Holiday Shopping Trends Report Predicts Increased Spending

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook, and Amazon, released its 2020 Holiday Shopping Trends Report which examines consumer trends in an online shopping season impacted by COVID-19. Merchants and brands can find actionable insights regarding buyer behavior, the timing of sales or discounts, and where consumers plan to shop this holiday season By analyzing e-commerce trends through demographics, device usage, and sub-verticals, the 2020 Holiday Shopper Study…

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights  Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

Tinuiti Hires Digital Innovator Obele Brown-West as Executive Vice President of Media

Agency Recruits Industry Veteran to Lead Practice in Advancing Thought Leadership and Connecting the Dots Between Channel Experts to Drive Client Success Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that it has hired Obele Brown-West as executive vice president of media. Brown-West will oversee the agency’s media team to crystallize the connection between service lines and propel client growth. Marketing Technology News: Identity Automation…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…

Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

Tinuiti Names Ryan McGuire VP of CRM and Email

Agency Bracing for Continued Growth After Multiple Acquisitions and a Recent Rebrand Tinuiti, North America's largest independent performance and data-driven digital marketing agency, announced that it has hired Ryan McGuire as Vice President of CRM and Email. In this role, McGuire will lead Tinuiti's CRM and Email team to deliver an enhanced CRM offering for both existing and new clients, identifying and driving the adoption of emerging technologies, and supporting the expansion of cross-channel CRM capabilities. McGuire…

Skedulo Optimizes ‘Skedulo MasterMind’ to Meet Increased Demand and Complexity for the Deskless Workforce

Innovations to its intelligent scheduling engine will enable more time- and cost-effective scheduling to increase productivity and work outputs Skedulo, the leader in deskless productivity software, announced major enhancements to Skedulo MasterMind, its artificial intelligence (AI) and machine learning (ML) optimization service, enabling organizations to optimize their workforce around the priorities and variables that matter most, including workforce utilization rate, operating cost, travel time and more. The most recent…

Walmart Teams Up with Cruise to Pilot All-Electric Self-Driving Delivery

U.S. retailer Walmart and automated vehicle firm Cruise are collaborating to test the delivery of groceries in Scottsdale, Arizona. Under the scheme, consumers would be able to put an order from their nearest Walmart store and send it to one of Cruise's stand-alone, Chevy Bolt electric vehicles. Although cars can work individually, there will still be a human safety operator behind the wheel. The collaboration is part of the retailer's overall automated vehicle testing and efforts to consider the potential role of technology…

Retail Giant Walmart All Set for Holiday Shopping Season with Big Customer-centric Plans

Likely Investments in the Big Retail Technology Stacks, In Addition To Boosting Efforts In Recruitment, Marketing And Customer Service; Retailer to Hire Seasonal Associates to Meet Demands of Increased Online Shopping American multinational retail corporation Walmart has announced its plans ahead of the holiday shopping season. The retailer plans on increasing the availability of holiday season gifts and essential items across all its physical brick and mortar stores, ensuring shoppers have a safe and convenient shopping…

Shaw Business Launches SmartTarget to Help Business Owners Build Customer Relationships and Increase In-Store Traffic

SmartTarget gives companies access to a full Customer Relationship Management (CRM) system that enables them to create customized offers to help drive traffic to brick-and-mortar locations Shaw Communications Inc. announced the launch of SmartTarget for Shaw Business customers — an all-in-one digital marketing and advanced insights solution that leverages the combined power of Shaw’s SmartWiFi service and new technology to give business owners a deeper understanding of who their customers are, what they want, and the…

Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Avid is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid’s upcoming release of its MediaCentral| Panel for Adobe Premiere Pro–a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports—offers the full advantage of Avid storage, asset management, and team collaboration. This integration enables editors to browse, search, access, and edit content…

Bob Ivins Joins TVSquared as Chief Strategy Officer

TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A three-decade industry veteran, Ivins is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem. As CSO, Ivins will help TVSquared continue to revolutionize the industry to ensure that advertisers can measure the impact of TV on business outcomes and reach the right audiences at scale. Marketing…

InsightSquared Unveils Industry’s Most Complete and Flexible Revenue Intelligence Platform, Now With Conversational Intelligence

InsightSquared, a leading provider of revenue intelligence solutions, introduced the industry's most complete Revenue Intelligence Platform — featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting,  out-of-the-box Dashboards — and now, Conversational Intelligence, adding rich call and video meeting data to the company's machine learning analytics engine. The InsightSquared (IS2) Revenue Intelligence Platform was architected from the ground up for scale, security, and speed. With customer…

Numerator Launches Promo Insights, Linking Consumer Purchase Behavior Back To Promotions

Numerator, a data and tech company serving the market research space, has launched Promo Insights, a new solution that provides brands visibility into the impact of promotions on household-level shopping behavior. Promo Insights links items featured on promotion to purchase behavior, providing context on the source of sales lift. For the first time, this allows brands to identify promotions that are bringing new buyers into the category/brand, shoppers influenced by promotions, and how promotional strategies drive new…