Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis, and global go-to-market strategy. His background includes leadership positions at Think Research, Adlib Software,…

Bessemer Venture Partners Leads USD $13 Million Series a for Traction Guest to Accelerate the Global Expansion of Enterprise Visitor…

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management, announces the completion of a USD $13 million Series A financing round, led by Bessemer Venture Partners with participation from existing investor Salesforce Ventures and other private investors. The funding will further accelerate Traction Guest's expansion that follows year-over-year rapid revenue and employee growth of over 200%. Bessemer is known for supporting some of the world's most successful enterprise SaaS brands,…

Salesforce Announces Work.com to Help Businesses and Communities Safely Reopen

Work.com includes new solutions, ranging from contact tracing and emergency response management to employee wellness assessment and shift management, for accelerating private and public sector response to the COVID-19 pandemic Work.com Command Center is a single hub for leaders to get a 360-degree view of return-to-work readiness across locations, employees and visitors, and make data-driven decisions Work.com leverages guidance from and solutions built by Salesforce’s trusted ecosystem of partners, including Accenture,…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance

Key Finding: 90% Of Consumers Will Leave A Site If It Does Not Load Quickly Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, “2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations?” The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance and shopper experience, and includes survey results from 1,300 consumers to provide their…

ADARA Announces ADARA Traveler Value Score on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Customers can now benefit from Traveler Value Score in Salesforce Service Cloud ADARA announced it has launched ADARA Traveler Value Score on Salesforce AppExchange, empowering businesses to deliver powerful travel insights to increase understanding of customers. Salesforce Service Cloud customers will be able to access the ADARA Traveler Value Score for millions of travelers, calculated from billions of real-time travel behaviors across ADARA’s global travel brand partners. The Traveler Value Score can inform service and…

Salesforce Ventures Introduces $100 Million Canada Trailblazer Fund

New Fund Is Part of Salesforce's $2 Billion Commitment to Canada; Unveiling of Fund Kicks off Salesforce World Tour Toronto and Dreampitch Competition Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched the Canada Trailblazer Fund, a $100 million fund to invest in Canadian startups and fuel cloud innovation and customer success in the region. Salesforce Ventures has supported the Canadian startup community since 2011, investing in…

PDF.co Has Released Activities Plugin for Automation Anywhere Platform

The PDF.co team created a new integration for effective data extraction and data transformation. It is a secure and scalable PDF.co Plugin for the Automation Anywhere platform. This improvement is a new step in data extraction and transformation. That is how PDF.co can claim its name as business automation experts. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns Automation…

Boomerang Announces New Features, 2 Million Monthly Users

In its 11th year, Boomerang expands its offerings and celebrates continued growth Boomerang for Gmail, the leading provider of thoughtful productivity tools to help you focus on what matters, proudly announces two million monthly active users and expanded features. Boomerang started by letting you send emails later or receive them when you want. The namesake Boomerang feature, allowing you to archive a message until it is relevant, is still one of the company's most popular. Boomerang was also the first company to allow…

Alkymi Launches Patterns to Allow Business Users to Identify and Extract Data in Real-Time to Automate Daily Workflows

Alkymi, a leader in decision intelligence and developer of Alkymi Data Inbox, announced the launch of Alkymi Patterns, the first tool that gives business users a simple way to identify and extract data in real-time to automate business processes running on email and documents. Alkymi is also announcing strong business momentum, including more than 400% revenue growth over the last twelve months through established financial services customers such as SimCorp and partners such as Wipro. In enterprises worldwide, the…

Array Surpasses 1,500 Virtual Events, Releases New Collaboration Feature

Array, the leading content engagement solution provider for life sciences events, has announced a number of accomplishments which continue the momentum they've been building since revealing their new brand and name change from Educational Measures in January 2021. The company's technology and services have now been used by more than 200,000 remote participants at over 1,500 virtual events. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for…

AI and Marketing Best Practices

Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. AI is not just an interesting concept anymore - it's becoming more and more of a necessity. In this post, we'll talk about how you can use artificial intelligence to help write blog posts and content like never before! Marketing Technology News: MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO Let's face it. Everyone wants to write more content, but most people simply don't…

Intel 471 Adds Its First Chief Information Security Officer And Names New Chief Marketing Officer

Fueled by Increased Demand, Threat Intelligence Company Adds C-suite Cybersecurity Industry Veterans from Netenrich, RedSeal, CybelAngel and LookingGlass Cyber Solutions Intel 471, the premier provider of cybercrime intelligence for leading intelligence, security, and fraud teams, today announced the appointment of Brandon Hoffman, the company’s first chief information security officer (CISO), and Joy Nemitz as its new chief marketing officer (CMO). Both will report to Mark Arena, Intel 471’s chief executive officer…

Exploring Evolving Customer Experience Trends In Financial Services

Ken Arakelian, SVP and Chief Product Officer at ENACOMM shares a few thoughts on the key customer experience measures and trends that financial institutions need to highlight and focus on in this quick QnA with MarTech Series: ______ Ken, we’d love to hear about your journey through the years in tech, what are you most looking forward to (or planning!) at your new role at ENACOMM? My career has been centered around creating and optimizing great customer experiences.  I’ve been immersed in the tools, technologies,…

Using the Quadratic Formula for Your Ad Campaigns

“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not unreasonable: data is core to ad tech, involving a litany of numbers and calculations. However, the ‘D-word’ is often misunderstood in advertising conversations. When mentioned, the word immediately elicits thoughts of PII or cookies related to a user’s browser activity or search history.…

Try This 3-Part Data-Based Strategy For More Clicks This Black Friday

This year’s Black Friday is likely to be more competitive than ever before - most likely due to the current economic recession. Some people may think that the bigger players have an advantage, however, the power of big data can level the playing field. This 3-part strategy can help businesses of all sizes get started. No longer a luxury, public data extraction through web scraping is now critical to e-commerce. It’s no longer a matter of providing a “competitive advantage”. Data extraction is going mainstream as a vital…

Booking.com Reminds Nation That ‘America Is For Everyone’

Booking.com Invites Americans to Reconnect with International Culture Right in Our Own Backyard Global travel leader Booking.com recognizes that America has experienced internal rifts and unprecedented circumstances like never before in 2020. Amidst a difficult year, marked by a global pandemic that is taking its toll on every aspect of our everyday lives, as well as keeping us from experiencing travel the way we used to, it's time to remember, celebrate and rediscover the incredible diversity and amazing mosaic of…

Why Digital Imagery Is More Than a Marketing Tool

Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Brands rely heavily on logos and beautiful imagery for messaging, advertisements, and consumer recognition. Use-cases become more complex as technology advances and new channels pop up. But what about all the other ways companies use digital imagery beyond marketing? Digital imagery is everywhere. As the world continues its march to digital-first communication, imagery is increasingly…

The 2020 AI NOW Online Tech Forum Gathers Steam in the Contactless Econonmy

Echoing the voice of all tech innovators and government agencies, global leaders at Taiwan have pitched AI ML solutions for COVID-19 and the contactless economy. Today, our lives are controlled by promising innovations to drive the contactless economy. The global economy has slowed down and shrunk significantly in the last six months due to lockdown protocols. The COVID-19 pandemic has been the single biggest catastrophe to have derailed the global scenario. While we were aware of mostly contactless payments and digital…

Insignia Systems Driving Partnership And Performance In Mobile Marketing

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…