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Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before

The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, a leading provider of first-person location data and Gold level member of Oracle PartnerNetwork (OPN), announced an integration with Oracle Responsys, a leading B2C, real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of place. Complementing Oracle's focus on connected data to connected experiences, Bluedot provides a 20X…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

Launches Real Estate Platform with over 400,000 Properties to Modernize Land Marketing

Introducing a tailored website for buying, selling, and financing residential, commercial, agricultural, and recreational land LandSearch, a property marketing startup, has announced the launch of a new real estate platform. It's mission... to modernize the land marketplace and become the premier resource for buying, selling, and financing land. The site promotes a growing inventory of over 10 million acres of land for sale, along with representing tens of thousands of real estate agents. Marketing Technology News:  …

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

Twenty Over Ten Launches Integration With Wealthbox to Save Financial Advisors Time, Maximize Lead Generation, Strengthen Relationships And…

New Partnership Leverages Prospect And Client Interactions Through Data Synchronization Solution Twenty Over Ten, an industry-leading SaaS company, today announced a new integration with Wealthbox, a modern provider of client relationship management (CRM) solutions for financial advisors. This new integration is a contact sync between Wealthbox and Lead Pilot, where advisors can sync contacts from Wealthbox to Lead Pilot daily to automate their inbound marketing efforts. Marketing Technology News: Modus Create Named a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

BirdDog Technologies Revolutionizes Auto Company Community-Level Marketing for the COVID-19 Recovery’s “New Normal”

Programmatic, AI-based platform provides deeper connections at 40% less cost Small, local businesses have been hit particularly hard by the COVID-19 crisis and the precipitous drop in business due to "stay-at-home" directives. OEMs are faced with an urgent need to reconnect with their customers and rebuild their business. Rebuilding these businesses and communities when the "stay-at-home" directive is lifted will be a top priority. BirdDog is uniquely able to connect major automotive brands with these establishments to…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time

Revamped “Edge” Learning Platform to Provide New Data-Driven Advertising Skills and Certifications The Trade Desk announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020

As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation Aprimo, an industry-leading provider of digital asset management and work management software, announced the results of the third annual State of Agile Marketing survey, in conjunction with AgileSherpas. Sponsored by Aprimo, the State of Agile Marketing in 2020 survey aims to measure marketers’ implementation of, and success with, Agile marketing. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

OutSystems Appoints Robson Grieve as Chief Marketing Officer

OutSystems, the global leader in low-code application development, has appointed Robson Grieve as Chief Marketing Officer, reporting to Paulo Rosado, OutSystems Founder and Chief Executive Officer. OutSystems has appointed Robson Grieve as Chief Marketing Officer. Grieve will have responsibility for OutSystems marketing strategy, including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy to support OutSystems rapid growth. Marketing Technology News: …

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…