RevTrax Launches Universal Digital Coupons with The Coupon Bureau

RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of a collaboration with The Coupon Bureau to drive mobile coupon innovation for CPG brands and retailers. Additionally, RevTrax has joined The Coupon Bureau’s Innovation Council, a select…

Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations

Computer vision and IoT-powered shelf monitoring solution provides continuous, real-time shelf data to automate shelf condition measurement, resulting in improved product availability and store execution standards Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched Retail Watch in the Americas. Retail Watch, a computer vision-powered store monitoring and intelligence solution, helps grocery retailers automate in-store data collection and optimize operations. This…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…

LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences

LiveXLive Media ("LiveXLive"), a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, announced that it has partnered with Strax Networks Inc. to bring its augmented reality StraxAR SaaS platform to LiveXLive. The two companies will collaborate to bring Strax Networks' new augmented reality technology across the LiveXLive platform and its vast OTT distribution network. Augmented reality ("AR") brings the digital world together with the physical world by…

SecurityTrax Unveils Customizable CRM Platform

Major Platform Upgrade Includes All-New User Experience, Data Resources, and Powerful Integrations and Customizations SecurityTrax, an Alarm.com company, has launched an all-new, customizable cloud-based platform that unites the business operations of security and automation providers, including customer relationship management (CRM) and more. The completely redesigned interface streamlines workflows and provides a single, intuitive and user-friendly experience on any device or web browser. Enhanced APIs let businesses…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…

Trax Moves Closer to its Vision of Digitizing Physical Retail with Qopius Acquisition

Trax, a leading provider of computer vision and analytics solutions for retail, announced its acquisition of Qopius, a top provider of AI-based in-store technology solutions in Europe. The acquisition will serve as a force multiplier in pushing real-time store monitoring and autonomous inventory management into mainstream adoption, helping retailers across the world embrace data and digital innovation to cut costs and boost sales at every shelf. Retailers and consumer goods manufacturers around the world leverage Trax’s…

RevTrax Launches Privacy-Friendly Data Services to Help Brands Personalize Pricing & Promotion

Cutting-edge data science predicts purchase behavior while protecting consumer privacy RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Using data science, RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data…

RevTrax Announces Integrated Offer Management Platform on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app. “AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.” The integration has…

RevTrax Releases Discount Benchmarking Research

RevTrax, a leading offer management platform for CPG and retail brands, announced the release of its Discount Benchmarking Report, featuring stats across the food and beverage, health, personal care, baby and pet industries to help brands identify their ideal discount to the Manufacturer Suggested Retail Price (MSRP). The report sets benchmarks across consumer industries and shares insights on how to maximize efficiency by adjusting discount rates. Marketing Technology News: What Is AI Marketing and How It Impacts SaaS…

RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to its Offer Management Platform to Deliver Groundbreaking…

The RevTrax Offer Management Platform Integrates Across any Marketing Channel to Connect Online Behaviors to any Conversion RevTrax, a leading offer management platform for CPG and retail brands announced the launch of a machine learning and artificial intelligence capability to its platform to effectively target and deliver the right offers to consumers quicker and more efficiently than ever. The software will allow RevTrax to observe behavior at scale and categorize the behaviors and patterns faster than ever before.…

Triller Launches Full App Update Triller 2.0

Triller has rolled out Triller 2.0 with features that transform it into the most sophisticated social app available on the market today. From exclusive, artist-designed augmented reality experiences to dynamic music editing, Triller's latest update lets users live by its motto "You Do You" like never before. Triller 2.0 will include features such as interactive Text Over Video and an improved interface for Music Trim Screens Pre-Capture that allows users to quickly and efficiently select up to one minute from any song.…

Make Offer Management a Core Part of Your Retail Strategies

As long as offer campaigns have been around, industry experts have listed off their coupon fears: decreased margins, brand damage, and discount fraud. Those are the concerns for any business, but those fears are not unique to offers and coupons – they're data and security issues. An exclusive offer campaign is not what strikes fear in retail experts – what they truly fear is a poorly implemented campaign. Until recently, retailers didn't have a way to safeguard against the many variables and potential errors. In other…

Salsify Closes $155 Million Series E Financing Led by Warburg Pincus

Salsify, Inc., the leading commerce experience platform that helps brands win on the digital shelf, announced that it has closed a $155 million Series E round of financing led by Warburg Pincus, a leading global investment firm focused on growth. "From skyrocketing traffic across major online retail sites to step function growth in direct to consumer channels, this year is when the digital shelf became the focal point of how consumers research, buy from and develop relationships with brands," said Jason Purcell, Salsify…

Salesforce Customer 360 Platform, Resilient Business Model, and Customer-First Approach Driving Strong Performance

Salesforce Records One of the Best Quarters in its History Despite Multiple Crises, Powered by the Cloud-based Salesforce Customer 360 Platform Businesses are extensively leveraging Cloud, AI and Customer Success Management platforms to amplify their digital transformation paths, creating innovative tactics and approaches to align their business goals in a heavily crowded ecosystem. Today, almost every business group is using at least one Cloud product, and the number increases as the size and revenue of the companies…

Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering

Smartsheet, the enterprise platform for dynamic work, announced that it has agreed to acquire Brandfolder, the market momentum leader in digital asset management (DAM), as awarded in a 2020 G2 Report. Combining Brandfolder’s world-class DAM capabilities with Smartsheet’s leading collaborative work management platform will create a dynamic solution that manages workflows around content and collaboration, and enable organizations to break down silos, execute more effectively, and make better decisions faster. Established in…

Fuze Harnesses Machine Learning in New Patent for Distributing Communication Requests

Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for distributing communication requests using machine learning (ML), enabling more efficient communications for Fuze users and their customers. Marketing Technology News: LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences The U.S. Patent and Trademark Office (USPTO) issued Fuze U.S. Patent No. 10616369 on April 7, 2020. The invention uses…

Growing Regional Independent Insurance Agency Reduces Risk and Shifts to Operate from Anywhere with 8×8 Cloud Communications

8x8, Inc., a leading integrated cloud communications platform, announced that Correll Insurance Group has deployed the 8x8 Open Communications Platform to allow local independent agents to operate from anywhere, and continue serving individual and business clients for all their insurance needs. Founded in 1931 and headquartered in Spartanburg, South Carolina, Correll Insurance Group has grown to become one of the largest independent insurance agencies in the Carolinas. With more than 250 independent agents and staff across…

Qualtrics Introduces Advanced Analytics to BrandXM, Helping Companies Deliver More Personalized Consumer Experiences

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time insights into how campaigns are performing. Real-time optimization of data segments is paramount to success for marketers, allowing them to better connect with their most engaged audiences, take advantage of the creative that resonates most, and better orchestrate their…