Trip.com Group Limited and TripAdvisor, Inc. announced a strategic partnership to expand global cooperation, including a joint venture, global content …
TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences Off-Platform, Beyond the Brand’s Website and App
Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook …
TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews
Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world’s largest travel platform, announced the availability …
TripAdvisor Introduces New Sponsored Content Experience for Destinations Looking to Reach High-Intent Travelers
Tourism partner testing showed 25% lift in traveler engagement TripAdvisor, the world’s largest travel platform, announced a new sponsorship opportunity …
TripAdvisor Rolls out Sponsored Placements, a “Top of Search Listing” Solution for Better Targeting
New Features Empower Owners to Target Travelers Researching Weekend/Weekday Stays as Well as Allowing an Owner to “Pause” and Select …
TripAdvisor Appoints Lindsay Nelson as President of the Company’s Core Experience Business Unit
A Recognized Leader in Digital Media, New CoreX President Will Oversee the TripAdvisor Brand, Lead Content Development and Scale Revenue …
Why Your Business Needs a Digital Content Strategy
There was a time when a professional-looking website was the only digital asset a business needed to worry about. With …
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook
Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive …
Jumpshot Strikes Strategic Partnership Deal with Ascential to Provide Marketers with Deeper Visibility into the Entire Online Customer Journey
Ascential Receives a 35 Percent Equity Stake in Jumpshot Valued at $60.76 Million; The Deal Brings Marketers Unparalleled Path-To-Purchase Consumer …
Westminster Abbey Partners With Avius to Measure Visitor Experience
Capturing Visitors’ Feedback Will Help Retain the Traditional Welcome and Hospitality Westminster Abbey, a royal church and a UNESCO World …
Small Travel Companies Hold Their Own in a Diffuse Digital Market
The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that …
SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing
A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation …
Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media
Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges …
Travel Marketing’s Next Sea Change: Are You Ready?
Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one …
Laurie Weisberg Joins Intent as Chief Sales Officer
Former Head of Sales for Datalogix to Lead Intent’s Expansion Intent, the data science company for the world’s leading online …
MomentFeed Appoints Kyle Koch to Global Vice President, Client Success
MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Kyle Koch has joined the company as …
Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management
As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback …
Tinder Welcomes Ravi Mehta as Chief Product Officer
Tinder, the world’s most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief …
The lAB Southeast Asia and India Announces First Regional Board and Bold Plans for 2019
With over 70% of the Association’s 200 Members voting in the first Regional Board elections, the IAB SEA+ India has …