Tripadvisor Launches Tripadvisor Navigator – Proprietary First-Party Data Platform

The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance reporting. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is one of the first clients to partner with Tripadvisor using this new data-intelligence solution for its latest campaign, which will be…

Tripadvisor Launches Worldwide Initiative to Enable Diners and Travelers to Help Local Communities Impacted by COVID-19 Crisis

- Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants - The Tripadvisor Foundation is committing $1 million to support organizations serving the most vulnerable populations around the world in response to COVID-19. - Communities can generate support for impacted hourly and front line restaurants workers by sharing their love of a favorite restaurant on social media, which will trigger up to $150,000 in match-for-action donations contributed by the…

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the gastronomic selection expertise of the Michelin Guide with the power of…

TripAdvisor Launches its First Self-Serve Advertising Platform

New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world's largest travel platform, launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers. Also Read:…

TripAdvisor and Trip.com Group Announce Strategic Partnership

Trip.com Group Limited and TripAdvisor, Inc. announced a strategic partnership to expand global cooperation, including a joint venture, global content agreements and a governance agreement. First, Ctrip Investment Holding Ltd., a subsidiary of Trip.com Group has entered into a joint venture with TripAdvisor's subsidiary TripAdvisor Singapore Private Limited. Trip.com Group will be the majority shareholder of the new joint venture entity and will contribute cash and market expertise. TripAdvisor will own 40% of the joint…

TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences…

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook and Instagram TripAdvisor, the world's largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. TripAdvisor Connect helps…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

TripAdvisor Introduces New Sponsored Content Experience for Destinations Looking to Reach High-Intent Travelers

Tourism partner testing showed 25% lift in traveler engagement TripAdvisor, the world's largest travel platform, announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. The new destination sponsorship offering provides a platform for media buyers to showcase and shape their story and connect to travelers who are actively searching and seeking new ideas on where to stay, dine or…

TripAdvisor Rolls out Sponsored Placements, a “Top of Search Listing” Solution for Better Targeting

New Features Empower Owners to Target Travelers Researching Weekend/Weekday Stays as Well as Allowing an Owner to "Pause" and Select a Restart Date of Their Campaign TripAdvisor announced the global rollout of Sponsored Placements, making the site's advertising solution available to any accommodation business who shares live rates and availability with TripAdvisor – just in time for owners to target travelers booking their summer trips. The ads enable accommodation businesses to capture the attention of travelers and…

TripAdvisor Appoints Lindsay Nelson as President of the Company’s Core Experience Business Unit

A Recognized Leader in Digital Media, New CoreX President Will Oversee the TripAdvisor Brand, Lead Content Development and Scale Revenue Generating Consumer Products and Features That Enhance the Travel Journey TripAdvisor, the world's largest travel site, announced that Lindsay Nelson will join the company as president of TripAdvisor's Core Experience (CoreX) business unit, effective October 30, 2018.  In this role, Nelson will oversee the global TripAdvisor platform and brand, helping the nearly half a billion customers…

Martech Primer: How to Pick a Mobile CRM for Hotel Industry

Customer Experience has become the cornerstone of today’s digital marketing. A single bad online review can damage a business’ reputation to a greater extent. In fact, around 84 percent of people do no rely on adverts. Instead, they prefer third-party validation when making any digital purchase. With the world riding the digital wave, customer experience is going to be a top priority for the upcoming years. On the other side, it is the experience customers receive which makes them loyal, not loyalty, product, or price…

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of growth. What we got wrong in 2020 was expecting things to continue as normal. That the media industry would continue to grow, and, in turn, companies would have advertising budgets to optimize this growth. Instead, PWC’s Entertainment and Media Outlook 2020-2024 report anticipates that online advertising in the UK will be down by 5% this year…

Using Consumer Reviews to Go Beyond NPS Measurement

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…

SEMrush Expands Board of Directors with Appointment of Trynka Shineman

Semrush, a leading online visibility management, and content marketing SaaS platform, has expanded its Board of Directors with the appointment of Trynka Shineman as an independent non-executive director. Trynka Shineman has served in various senior executive and non-executive roles for companies in the online services and marketing space. She is currently a non-executive director on the boards of TripAdvisor and Ally Financial Inc., as well as a trustee of the Massachusetts Technology Leadership Council. Trynka served in…

MomentFeed Brings Four Major Proximity Discovery Innovations to Market

MomentFeed, the leading provider of Proximity Search Optimization, announced the release of four fully-integrated platform enhancements that enable multi-location marketers to improve brand performance and win the proximity “near me” search battle. MomentFeed’s best-in-class Customer Sentiment Analysis solution analyzes and classifies everything being said about a brand on the most popular review platforms including Google, Facebook, Yelp, and Tripadvisor. Powered by a Neuro-Linguistic Programming (NLP) model that was built…

New Billboard Campaign Petitions Business Review Platforms to Stop Allowing Negative Reviews for Third-Party Delivery Issues

Digital signage and experience platform Raydiant announced the launch of a new initiative that petitions small business review platforms to stop allowing users to leave negative reviews for issues caused by third-party delivery providers. The COVID-19 pandemic forced companies of all sizes to adapt their operations to stay in business. Arguably, one of the businesses most affected by the pandemic were restaurants that were forced to close their in-location dining and shift to options such as delivery and curbside pickup.…

Yubo, the Leading Social Space for Gen Z, Opens New London HQ

Announced new hire of major product and safety leads for the UK and across the globe Yubo, the top platform for young people to socialise online, announces two new major hires who will form a part of the app’s new London office, further strengthening the business’ recent significant growth in the UK. The new members of the team include Benjamin Trigalou, former Product Lead for Waze who will lead design for Yubo, and Margaux Liquard, Yubo’s new Lead Safety Manager, whose former roles include prominent safety positions…

Observe.AI Raises $54 Million Series B Round; Leverages AI to Transform the Contact Center

Observe.AI, a leader in Contact Center AI, announced a $54 million Series B financing led by Menlo Ventures, with participation from Next47 Ventures, and NGP Capital. The funding will allow Observe.AI to continue its momentum by helping the world’s top brands accurately transcribe and analyze every call while providing deeper visibility into customer service operations. With the funding, Observe.AI will expand its go-to-market programs and will continue to invest in R&D to add new capabilities in the areas of real-time…

Zynga Appoints Noel Watson to Board of Directors

Zynga Inc., a global leader in interactive entertainment, announced that Noel Watson, Chief Financial Officer at TrueCar Inc., joined the company's Board as an independent director. A skilled executive with a wealth of experience in building digital services and leading teams, Noel Watson becomes the ninth member of Zynga's Board of Directors. "Noel brings to Zynga more than 20 years of successful financial and operating leadership," said Frank Gibeau, Chief Executive Officer at Zynga. "His extensive experience…