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Tripadvisor Launches Worldwide Initiative to Enable Diners and Travelers to Help Local Communities Impacted by COVID-19 Crisis

- Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants - The Tripadvisor Foundation is committing $1 million to support organizations serving the most vulnerable populations around the world in response to COVID-19. - Communities can generate support for impacted hourly and front line restaurants workers by sharing their love of a favorite restaurant on social media, which will trigger up to $150,000 in match-for-action donations contributed by the…

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the gastronomic selection expertise of the Michelin Guide with the power of…

TripAdvisor Launches its First Self-Serve Advertising Platform

New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world's largest travel platform, launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers. Also Read:…

TripAdvisor and Trip.com Group Announce Strategic Partnership

Trip.com Group Limited and TripAdvisor, Inc. announced a strategic partnership to expand global cooperation, including a joint venture, global content agreements and a governance agreement. First, Ctrip Investment Holding Ltd., a subsidiary of Trip.com Group has entered into a joint venture with TripAdvisor's subsidiary TripAdvisor Singapore Private Limited. Trip.com Group will be the majority shareholder of the new joint venture entity and will contribute cash and market expertise. TripAdvisor will own 40% of the joint…

TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences…

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook and Instagram TripAdvisor, the world's largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. TripAdvisor Connect helps…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

TripAdvisor Introduces New Sponsored Content Experience for Destinations Looking to Reach High-Intent Travelers

Tourism partner testing showed 25% lift in traveler engagement TripAdvisor, the world's largest travel platform, announced a new sponsorship opportunity exclusively for tourism organizations intent on driving increased engagement of their content within the newly revamped destination search pages on TripAdvisor. The new destination sponsorship offering provides a platform for media buyers to showcase and shape their story and connect to travelers who are actively searching and seeking new ideas on where to stay, dine or…

TripAdvisor Rolls out Sponsored Placements, a “Top of Search Listing” Solution for Better Targeting

New Features Empower Owners to Target Travelers Researching Weekend/Weekday Stays as Well as Allowing an Owner to "Pause" and Select a Restart Date of Their Campaign TripAdvisor announced the global rollout of Sponsored Placements, making the site's advertising solution available to any accommodation business who shares live rates and availability with TripAdvisor – just in time for owners to target travelers booking their summer trips. The ads enable accommodation businesses to capture the attention of travelers and…

TripAdvisor Appoints Lindsay Nelson as President of the Company’s Core Experience Business Unit

A Recognized Leader in Digital Media, New CoreX President Will Oversee the TripAdvisor Brand, Lead Content Development and Scale Revenue Generating Consumer Products and Features That Enhance the Travel Journey TripAdvisor, the world's largest travel site, announced that Lindsay Nelson will join the company as president of TripAdvisor's Core Experience (CoreX) business unit, effective October 30, 2018.  In this role, Nelson will oversee the global TripAdvisor platform and brand, helping the nearly half a billion customers…

Elementor Drives the Growth of WordPress as 7% of All WordPress Sites Are Now Built With the Platform

30% of Elementor's new users are new to WordPress as the company passes the 5 million website milestone Elementor, the leading WordPress website builder platform, today announced that 7% of all WordPress websites are built using Elementor. Founded in 2016, Elementor's growth has continued to accelerate. While it took two years to reach its first million websites, this latest one million milestone took just over three months to achieve with over five million websites using its code-free, drag-n-drop platform. Major…

Yext and Olo Integration Serves Up Verified Menus to Boost Restaurant Discoverability in Search

Restaurants can now publish their menu data from Olo across Yext's extensive network of publishers with a single click Yext, Inc., the Search Experience Cloud company, and Olo, the leading digital food ordering platform for the restaurant industry, announced an integration allowing restaurants to sync verified menu content into the Yext platform and distribute it across more than 150 digital services, including Google, Facebook, Yelp, and TripAdvisor. Marketing Technology News: Adobe Equips Businesses with Free Online…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

Mering Launches Global Multichannel Campaign for Visit California

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

Eric Bosco Named Chief Product Officer At Nielsen Global Media

Nielsen Holdings plc announced that Eric Bosco will join the company as Chief Product Officer (CPO) for its Global Media division, effective Feb. 10, 2020. As head of Nielsen Global Media’s product organization, Bosco will spearhead product strategy and execution and will be responsible for every element of the division’s product framework with emphasis on designing and creating scalable products to serve Nielsen’s clients and the media industry. A central part of Bosco’s role will be shepherding a unified product…

Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online. Therefore, Channel segmentation has become an important part of Market segmentation. Align your revenue growth strategy with…

Medallia Announces Powerful Retail Customer Experience Capabilities at NRF 2020

Medallia, Inc., the global leader in experience management, announced three new innovative capabilities at NRF 2020, arming retailers with powerful insights to create world-class customer experiences. Rival Intelligence for Medallia Social An innovative capability in Medallia Social, Social Rival Intelligence, helps retailers and other location-based businesses understand what customers are experiencing and sharing about the competition on review sites such as Google and TripAdvisor. New self-service capabilities empower…

Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates. This, in turn, puts more pressure on Sales and Marketing to attract higher numbers of new customers and convert more leads. What’s a…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…