Perion Introduces Undertone’s New Division to Address Retail’s Biggest Unsolved Digital Dilemma

Perion Network Ltd., a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – announced today that Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens, has a new division dedicated to retail marketing. Retailers are now able to deliver dynamically updated, personalized, and geographically-sensitive pricing – on an item-by-item and bundled basis – across its…

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with…

Undertone, the leader in data-driven, intelligent high impact campaigns, announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone's collection of minority, women and LGBTQIA+ owned publishers - in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation - with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine

Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of…

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now Available in Buyers’ Demand Side Platforms of Choice Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, has launched its Synchromatic Marketplace, allowing programmatic access to all of Undertone’s engaging, high-impact digital advertising formats. @AccessUndertone brings the…

Undertone Names Daniel Aks as President

Proven Leader with Broad Managerial Expertise Steps down from Perion’s Board and Assumes Leadership Role with Undertone to Boost Its Cross-Platform Synchronized Digital Branding Perion Network Ltd., a global technology company that delivers Synchronized Digital Branding solutions across the three main pillars of digital advertising - Ad Search, Social media and Display / Video, announced the appointment of Dan Aks as President of Undertone starting on September 16, 2019. Dan has stepped down from the board of directors of…

Undertone Featured on Selling Power’s “50 Best Companies to Sell For” List in 2019 for the Seventh Consecutive Year

Perion Network Ltd.  announced that its division Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, achieved the rank of 19th on the Selling Power 50 Best Companies to Sell For list. Each year, the corporate research team at Selling Power magazine assembles and publishes its list of the 50 Best Companies to Sell For. This is the 19th consecutive year the list has appeared in the magazine and the 7th consecutive year that Undertone has been recognized on the list…

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

MakeMeReach Announces Rebranding as Paragone.ai, Empowering Marketers to Reimagine Social-Advertising Engagement

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through paid social media MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai, along with its Actionable Performance Monitor (APM). The company empowers every modern marketer to constantly reimagine the way they engage audiences through social advertising. Marketing Technology News: Pandemic-Era Consumers Love Apps But Have Security…

How to Navigate Current Consumer Behavior to Increase Sales

So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected leaps. We’ve experienced shortages in things we may have previously taken for granted such as toilet paper, paper towels, antibacterial wipes and even food items such as eggs and bread. We’ve swapped dining out with family and friends for video chats and an increase in screen time. It’s imperative that business owners are able to navigate changing…

Super Bowl Ads From Mountain Dew, Avacados From Mexico, Rocket Mortgage Drove Highest Viewer Attention, According to Realeyes

Attention and Emotion Measures Reveal Propensity for Advertising Creative to Drive Impact of Paid Media Investment Realeyes, a leader in computer vision and emotion AI, revealed the company’s 2020 ranking of Super Bowl LIV ads according to viewer attention and emotion. Based on aggregate measurement from an opt-in panel audience (n=2,500) using webcams and anonymous facial coding, the Realeyes’ “Interest” score is an index that combines attention and emotion signals to build a second-by-second indication of a viewer’s…

5 Ways to Repurpose UGC in a Matter of Seconds

User-generated content is the pool of photos that customers take to post on social media for reference. Through these compositions, they want to display, not write, how they feel about a product. By and large, these visuals capture happy undertones. Here, the new owners show off the positive results they’ve accomplished since they’ve come in the possession of certain items. UGC is particularly powerful at driving Sales. More and more marketers have started to seize its potential and channel it at key touchpoints. Are new…

SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL maintains position as a market leader in latest industry rankings by independent analyst firm, Ars Logica SDL, a global leader in content creation, translation and delivery, is pleased to announce that the latest release of its web content management (“WCM”) solution, SDL Tridion Sites 9.1, has been recognized as a market leader by independent analyst firm, Ars Logica, including being best-in-class for enterprise tech stack leverage and extreme scalability. SDL Tridion Sites is SDL’s web content management solution…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

MoEngage Inc. Achieves Amazon Web Services Retail Experience Competency Status

MoEngage Inc, an intelligent customer engagement platform, announced today that it achieved Amazon Web Services (AWS) Retail Competency. AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building the most secure,…

Cision Releases ‘Choose Your Own PR Adventure’, An Interactive, Digital Game for Communicators

Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game featured on Cision.com. The game was built in-house by Cision's own marketing and design teams and was created with communications professionals in mind. Marketing Technology News: ON24 Establishes Presence in Canada Choose Your Own PR Adventure gives players a variety of common PR scenarios to navigate through, including: Creating a successful pitch from…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…