Vector Media Enters into Strategic Partnership with StreetMetrics to offer Cutting-Edge Measurement & Attribution Solution

Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising. Through this new…

Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog

Union Bolsters Digital Capabilities to Address Rise in Client Demands for More Integrated Solutions Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, announced that it acquired Happy Cog, a renowned content strategy, web design, and development studio for an undisclosed amount. As a combined entity, the agency will provide brands with more integrated digital strategies and marketing capabilities from skilled and…

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”

Vector Media Will Become Influential's Strategic Outdoor Media Provider Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM's Watson, to provide advertisers with a cutting-edge tool to help amplify Vector's OOH and Experiential assets. Through this partnership, Vector will become Influential's…

Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform

Ratings Confirm Vector's Double Decker Platform One of the Most Impactful in Chicago Market Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced the extension of its partnership with Geopath, the industry standard for OOH audience location measurement. The expanded relationship will enable Vector to optimize its unique advertising solutions for clients and to provide them with enhanced audience…

Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage

Designer Cloud's Intuitive UI Empowers Any User to Create Engaging Digital Experiences Scala announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager

Getty Images, a world leader in visual communications, and Brandfolder, the world's most intuitive digital asset management (DAM) platform, have  announced the launch of Getty Images Media Manager Powered by Brandfolder, providing customers with an industry-leading product to store, manage, and share digital assets. With roughly 375 million photographs, videos, vectors, and illustrations available across both gettyimages.com and istock.com, Getty Images' customers often need a centralized cloud-based solution that is…

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

NeuVector First to Bring “Security Policy as Code” to Kubernetes Workloads

DevOps and DevSecOps Teams Can Now More Quickly Deliver Secure Cloud-Native Apps by Using Kubernetes Custom Resource Definitions to Define, Manage, and Automate Application Security Policies Throughout the CI/CD Pipeline NeuVector, the leader in Full Lifecycle Container Security, announced the immediate availability of the industry’s first “Security Policy as Code” capability for Kubernetes services. The release – built into the NeuVector platform enables DevOps teams to automate container security by using Kubernetes…

Online Multimedia Editor Kapwing Raises $11 Million Series A

Kapwing, an online image and video editing platform, announces an $11 Milion Series A financing round led by CRV. Kapwing strives to empower a rising class of creative entrepreneurs who need faster, simpler, and more accessible software to make and share digital media. The platform has grown to millions of creators since launching two years ago. Kapwing founders Julia Enthoven and Eric Lu, both former Google Product Managers, were inspired to build a better multimedia creative suite after using today's leading media…

STRONG Digital Media Names Ian Greenberg President

Appoints Seasoned Executive to Grow Taxi Media Business and Build Experiential Marketing Business STRONG Digital Media, a Ballantyne Strong, Inc. company, announced that Ian Greenberg has been appointed President, effective immediately. Mr. Greenberg is charged with growing STRONG’s taxi media business, and building adjacent media businesses, starting with experiential marketing. “STRONG Digital Media launched in 2018 and we have been building an out-of-home advertising business with the objective of creating value for…

Vector Sells Triton Digital to E.W. Scripps for $150 Million

Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced closing of the sale of Triton Digital, Inc. (“Triton”), a leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 million. Based in Los Angeles, Triton provides audio publishers with measurement, streaming, ad serving and audience engagement solutions in over 40 countries. Triton’s diverse, blue chip customer base includes broadcast…

Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Magisto Launches Chant to Help Businesses Accelerate Growth on Social Media

Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media marketing for small businesses and entrepreneurs looking to leverage video content for growth. Research from Magisto found that 84 percent of marketers plan to create more marketing videos, and social video was cited as having a…

Storyblocks Continues To Disrupt Stock Media Industry With Its API Offering

Storyblocks also Announces New Corporate Partnerships with NBCUniversal, VOX Media, and Universal Music Group Storyblocks, the first subscription-based stock media company, continues to disrupt the digital media ecosystem, announcing that it has achieved over 4.4 million asset downloads through its API offering and surpassed 697 percent growth rate over the last year. As a one-stop-shop for digital storytelling, users accessing content through its API integrations are up 1,486 percent when compared to last year.…

Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US

do it outdoors media in partnership with Blue Bite have further enhanced their fleet of mobile billboards. The out-of-home (OOH) media company can now offer shadowfencing to advertisers who are looking to reinforce the OOH message digitally. WHAT IS SHADOWFENCING? Shadowfencing is a dynamic geofence that shadows the mobile billboard wherever it drives. The mobile billboard unit’s GPS data automatically changes the digital campaign’s targeting parameters to serve ads within 200 meters of the mobile billboard in real-time.…

Softbank-Funded Cinarra Launches VitalSight Attribution Platform Measuring Mobile Website Views & Venue Visits

Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known platform to use mobile carrier data for analyzing the link between mobile website views and real-world venue visits. As a result of VitalSight’s highly-sophisticated analytics technology, advertisers can fine-tune their online messaging to better reflect consumer needs, interests and…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

FreakOut Announces Expansion, Appoints New Leadership Team in Russia & CIS, Middle East and Australasia

FreakOut, a global marketing technology company, part of FreakOut Holdings Inc, has announced its expansion into Russia & CIS, Middle East and Australasia. FreakOut has appointed senior leadership to drive growth in these regions as part of its commitment to deliver best-in-class service and expanded geographical coverage. Narayan Ivaturi, Vice President - FreakOut commented: "When FreakOut selects new geographies, the decision is based on the needs of our clients and agency partners. The demand for our mobile…

New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019

Data Shows 2019 B2B Marketing Trends Should Include Diverse Content, Website Investment, and Strong Sales and Marketing Relationships Engineering-focused marketing agency, TREW Marketing, and IEEE GlobalSpec, a marketing solutions provider, announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019. These findings come…