Veritonic Raises $3.2 Million Series A Funding

Veritonic, the world's first audio intelligence platform, announced that it has raised $3.2 million in new capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding. With the addition of new funds, Veritonic is planning to hire top talent across the entire company with a…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Veritonic Launches Predictive Audio Score To Ensure Businesses Leverage The Most Powerful Audio Creative Quickly

Machine Listening and Learning Predicts Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio intelligence platform, launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed…

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

Veritonic Audio Score Rates Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio effectiveness platform, launched the Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

iSON Xperiences Commended by Frost & Sullivan for its Rapid Growth in the African BPO Market

As the leading customer experience delivery partner in sub-Saharan Africa, iSON places heavy emphasis on technology-powered growth Based on its recent analysis of the African business process outsourcing (BPO) market, Frost & Sullivan recognises iSON Xperiences with the 2019 African Company of the Year Award for its focus on developing the domestic African BPO markets. It has grown to be almost five times the size of its nearest competitor in Africa in terms of revenue and head count. The company believes that…

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Simplifies Act-On List Management Tactical Marketing Automation, LLC, a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software's marketing automation software. The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the…

Matterport to Acquire AI-Driven Production Platform Arraiy

Matterport, the world leader in 3D capture technology and data, announced that it intends to acquire Arraiy, the pioneer behind breakthrough machine learning and computer vision technology that allows visual creators to integrate real and virtual worlds. Matterport introduced the category of affordable 3D capture for business and has increased adoption of 3D capture and visualization technology across industries, including architecture, engineering and construction (AEC); insurance, restoration, and property claims;…

Unofficial Sponsors Seize the Cricket World Cup Opportunity

The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. Rank Advertiser Ad Minutes 1 Nissan 104 2 Qatar Airways 43 3 bet365 37 4 Kerala Tourism 23 5 Expedia 20 6 Paddy Power 20 7 William Hill 20 8 Pepe's Piri Piri 18 9 Thatchers Gold 17 10 Betfair…

Ellie Mae Extends Deeper Integration Capabilities to CRM Vendors as Part of the Ellie Mae Integrated Partner Program

Ellie Mae, the leading cloud-based platform provider for the mortgage finance industry, announced the addition of the industry’s leading customer relationship management (CRM) vendors to the Ellie Mae Integrated Partner Program. The Integrated Partner Program was first announced in October 2018. The program brings best-in-class technology providers and state-of-the-art integrations, to further users’ capabilities offered on the Ellie Mae Encompass Digital Lending Platform. Marketing Technology News: ada Strengthens Its…

ResponseiQ’s New Handcrafted Letter Campaigns Smash 1600% ROI Rate

ResponseiQ, a conversion optimization platform with a global footprint, announced the immediate availability of its latest B2B sales conversion service, Inkdesk. Inkdesk offers clients a fully managed service, defining campaigns and crafting handwritten letters, as well as sourcing and validating CRM-ready data. “The development of Inkdesk was driven by mediocre, industry-wide response rates of 4% for direct mail campaigns,” said Scott Lee, CEO, ResponseiQ. “Our mission at ResponseiQ is to excel our clients’ conversion…

Cheetah Digital Announces Acquisition of Wayin

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

Domo Releases Seventh Annual “Data Never Sleeps” Infographic

The latest numbers show that data creation won’t slow down anytime soon Domo released its “Data Never Sleeps 7.0” infographic, a special look at online consumer behavior that showcases the amount data generated every minute across high-traffic platforms and applications like Instagram, Twitter, Google, Netflix and more. Introduced in 2013, “Data Never Sleeps” is a quick glimpse into the volume, velocity and variety of data generated and distributed over the internet. According to reports, the internet reaches 56.1% of the…

OpenText Announces the Next Generation Enterprise Information Management Cloud at Enterprise World

Bringing Intelligent Automation, Security at Scale and Industry-relevant Integrations to Release 16, new Cloud Editions (OpenText CE) and the OpenText Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced its largest technology update, including a major expansion of EIM cloud capabilities. This latest release advances the company's vision to capture, govern, exchange and use information to its full potential, unlocking the information advantage for its customers. "Rapid technological…

8×8 Launches Network Performance Optimization Offering with New Managed Technical Services

Offering Enhances Customers’ Existing Network to Deliver Optimum Performance for Mission-Critical Applications, Including New Premium Customer Support 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, launched 8x8 Managed Technical Services, a fully managed service for network optimization that combines SD-WAN and new 8x8 premium customer support to improve the performance of customers’ existing networks. “In today’s accelerated, 24/7 pace of…

Broadvoice Receives 2019 Unified Communications Product of the Year Award

b-hive Honored for Exceptional Innovation Broadvoice, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for businesses, announced today that its cloud PBX platform b-hive has been named a 2019 Unified Communications Product of the Year Award winner by TMC for the second year in a row. Broadvoice Receives 2019 Unified Communications Product of the Year Award "We developed b-hive from the ground up to be the premiere cloud communications platform with…

70% of US Employees Hold Positive View of Artificial Intelligence in the Workplace Today

Genesys Survey Results Challenge Common Assumptions About AI Job Displacement Fears Despite recent doom-and-gloom anecdotal reporting, a nationwide survey of 1,001 workers in the United States (US) finds that 70% have an upbeat attitude toward new workplace technologies involving artificial intelligence (AI), such as chatbots, robots and augmented reality. Only 5% say they dislike new technology for putting their jobs at risk today. In fact, 32% of US respondents feel AI will have a positive impact on their job in the…

Toshiba Names Kerstin Woods Vice President of Product and Solutions Marketing

Established Technology Executive to Lead Toshiba Product Marketing Initiatives Toshiba America Business Solutions names technology veteran Kerstin Woods vice president of product and solutions marketing. “We are thrilled to have Kerstin join Toshiba” Toshiba’s newest executive is charged with creating and implementing expansion strategies for the company’s e-STUDIO multifunction printers, thermal barcode printers, network document solutions, point-of-sale products, Ellumina™ digital signage line as well as third-party…