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Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Verizon Media Brings Premium, Unified Demand to Publishers With OTT Smart Auction

The header bidding-like solution is specifically for premium OTT publishers that deliver longform on-demand or live streaming video Verizon Media announced the launch of OTT Smart Auction, a header bidding-like solution for over-the-top (OTT) publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected to…

DISH Media Partners With Verizon Media to Automate Addressable Advertising

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Verizon Media Enables Grocery Shopping From Email – an Industry First

Yahoo Mail users will now be able to fill Walmart shopping carts directly from their inboxes - transforming commerce experience for consumers What you need to know: Verizon Media captures offline to online customer behavior shifts and creates a more integrated shopping experience for the company’s nearly 900 million users Yahoo Mail users can now shop directly from their inbox at Walmart, the biggest grocery retailer in the U.S. No other email provider allows users to fill a shopping cart directly from their email…

Verizon Media Expands DOOH Footprint with Shark Experience presented by Verizon

Bringing connectivity, content and customization to the Golf Course  Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to reach engaged golfers across the country. Shark Experience presented by Verizon is a premium media platform delivering connectivity and customizable content to a golfer through a DOOH screen in a golf cart. The experience was developed in partnership with Verizon Media’s parent company,…

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads & TV Viewing

With Inscape, new solution helps Verizon Media DSP customers like Discovery better measure ROI on ad spend Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. This is the first time Verizon Media DSP users can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond. Verizon Media is launching the offering with Inscape,…

Ampersand and Verizon Media Announce Strategic Advanced TV Relationship

Ampersand to Exclusively Represent Verizon Fios’ Addressable TV Inventory; Selects Verizon Media DSP as its Primary DSP for Digital Omnichannel Buying Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. Marketing Technology News:…

Verizon Media Brings Native Marketplace, Premium Inventory into Expanded DSP

Advertisers gain access to all formats and buy types through a single offering  Verizon Media announced the launch of its expanded DSP, bringing programmatic, premium and now its full native marketplace inventory, formats, targeting and measurement together in a single platform. The DSP gives advertisers a unified solution to control every aspect of their buys - from planning, buying and management, to insights and optimization - across all formats and exclusive inventory opportunities. Today, we live in an omnichannel…

Verizon Media Provides Developer Community With Tools for Analysis and Visualization of COVID-19 Data

Verizon Media today announced the launch of three new resources that developers and data teams can use to organize and better understand publicly available COVID-19 data. The resources include a dataset, API, and dashboard that help engineers analyze and navigate COVID-19 data. The data and resources are powered by the Yahoo Knowledge Graph, which is one of the largest organized collections of information and includes billions of facts about places, organizations, creative works, and more. “The COVID-19 pandemic…

Verizon Media Expands Global DOOH Leadership Position With New Opportunities

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

TapClicks Joins Verizon Media Preferred Partner Program

Partnership Expands Access to Verizon Media Ad Platform Data to TapClicks Advertisers TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has joined the Verizon Media Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers. As a new partner, TapClicks has been specifically selected and…

Levels Beyond Appoints Ralf Jacob, President, Verizon Digital Media Services to its Board of Directors

Levels Beyond announced that it has named media technology pioneer, innovator, and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors. This appointment is effective immediately and supports the continued growth of Levels Beyond by enhancing its visionary leadership facilities. Jacob further strengthens the marked expansion of the Levels Beyond Board, joining recent appointee Skarpi Hedinnson, formerly of Disney Digital and current CTO of SoFi Stadium and the Los Angeles Rams.…

Verizon Digital Media Services Cements Partnerships with THEO Technologies and IRIS.TV

THEOplayer Universal Video Player, and Iris.TV Video Personalization Platform now Integrated into the VDMS’Award Winning Platform Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform, one of the world’s largest streaming networks. The addition of the THEOplayer Universal Video Player and IRIS.TV’s Video Personalization Platform continue to expand VDMS’ capabilities to deliver high-quality personalized experiences with a…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

BIG Outdoor Launches Programmatic with Vistar Media

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide…