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Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus. Brands are set to spend up to $15 billion on influencer…

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences - Viral Nation Leverages Instagram, YouTube and other Channels Viral Nation, one of North America's fastest growing influencer marketing agencies, announced that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu's FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital…

Vendasta Wins Silver Stevie at the 17th Annual International Business Awards

Vendasta, the leading end-to-end e-commerce platform for companies selling digital solutions to local businesses, is proud to be named a Silver Stevie Award recipient for Company of the Year (Computer Software) at the 17th Annual International Business Awards. More than 3,800 nominations for organizations across the globe were considered in a range of categories, including Marketing Campaign of the Year, Best New Product or Service of the Year, and Startup of the Year. The awards were determined by the average score of…

Agency Behind Internet’s Greatest Viral Video Ads to Boost Hard-Hit COVID-19 Business with Free Ad Campaign

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway" Contest with Multiple Marketing Prizes for Business Who Make the Best Case, Selling the Agency on Why They Should Win Using the Hashtag #PoopToGold Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with…

MarTech Interview with Tod Loofbourrow, CEO at ViralGains

"There is a major convergence happening between Martech and Adtech systems now, described by the clever moniker MadTech." Hi Tod, tell us about your journey into data management technologies. What inspired you to start at ViralGains? ViralGains is all about turning advertising into a two-way conversation and helping brands interact in authentic ways with consumers. I saw an opportunity with ViralGains to use Artificial Intelligence (AI) to bring massive scale to that interaction and to find patterns in consumer…

Armsprime Media Launches the Viral Bhayani App

Armsprime Media Pvt. Ltd. a tech-based media company that builds and produces apps for celebrities and social media influencers proudly announces the launch of “The Viral Bhayani App”. One of the world’s most followed paparazzi photographers launches an app that promises to be your one stop destination for Bollywood entertainment. Saurabh Kushwah, Founder & CEO quotes: “It gives us great pleasure to announce the launch of The Viral Bhayani App. As a company, we look to diversify our portfolio of social influencer…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

To Share or Not to Share? Or: How to Make your Video Ad Go Viral

Budweiser’s “Puppy Love” is one of the most viewed video ads ever (50 million in a year) because it was virally shared. The question that has baffled advertisers and analysts is, what drives sharing of digital content? New research from @USCMarshall and @UHouston researchers could guide marketers looking for more online ad shares. USC Marshall professors, Gerard J. Tellis and Deborah MacInnis, with colleagues Seshadri Tirunillai and Wayne Zhang, conducted the most comprehensive analysis to date on what types of ads are…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…

SAP Litmos Training Now Available on SAP Store – Expands Accessibility of Learning Solution, Empowers Remote Workforces

SAP SE announced the global availability of the SAP Litmos Training solution, customer experience edition, on SAP Store, making it easier than ever to train on-demand from anywhere at any time. Businesses around the world now have digital access to the tools needed to develop, manage, and extend world-class training to employees, partners, contractors, customers, and more. Marketing Technology News: Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution…

Centerfield Adds Speech Analytics to Customer Acquisition Platform Dugout

Centerfield, technology-driven marketing, and customer acquisition company, announced the integration of speech analytics into its industry-leading platform, Dugout. Dugout automates end-to-end customer acquisition for millions of shopping experiences each year. Speech analytics enables Dugout to better understand customer interactions and improve customer experience.  Extracting actionable intelligence from phone calls has proven to drive higher quality calls, convert more callers into customers, and even boost digital…

SEMrush Acquires Fast-Growing SaaS PR Tech Company Prowly

SEMrush, leading online visibility management, and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in fast-growing public relations SaaS startup Prowly.com. Prowly's previous investors include IQ Partners, Internet Ventures (an MCI Capital subsidiary), and online marketing agency Bluerank. Warsaw-based Prowly has enabled companies of all sizes to publish more than 75,000 stories to date, offering access to a media database of over 1 million journalists and…

AppDirect Secures $185 Million of Funding to Fuel Global Expansion

AppDirect, the leading subscription commerce platform, announced investments of US$185 million from global institutional investor Caisse de dépôt et placement du Québec (CDPQ) and existing investors. The $185 million in funding brought the total equity raised by AppDirect to approximately $465 million. Since its funding round in 2015, AppDirect has experienced tremendous growth across all indicators – increasing Gross Merchandise Value (GMV) more than 1500 percent since 2015 to over US$1 billion, expanding its global…

Plannuh Introduces Comprehensive Marketing Campaign and Plan ROI Measurement

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of…

Mindbody Adopts RingCentral’s Modern Cloud Communications Solution to Keep Its Distributed Workforce Connected

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions announced that Mindbody, the leading technology platform for the wellness industry, has adopted RingCentral’s unified cloud communications platform to keep its distributed, global workforce connected from anywhere on any device, across the United States, United Kingdom, and Australia. Founded in 2001 and headquartered in San Luis Obispo, CA with locations across the globe, Mindbody enables businesses…

Sectigo to Be Acquired by GI Partners

Sectigo, a leading provider of automated digital identity management and web security solutions, announced a definitive agreement to be acquired by GI Partners, a leading private investment firm. GI Partners will support the acceleration of Sectigo's security innovations and growth as the company expands worldwide. Bill Holtz, Chief Executive Officer of Sectigo, said, "It has been a pleasure partnering with the Francisco Partners team over the past few years and we look forward to working with GI Partners as we write the…

Driving Engagement for Channel Sales and Customers in a Pandemic, Now a Little Easier With Magentrix Gamification

Magentrix, a software provider specializing in partner relationship management (PRM) portals, and customer success portals, has announced a new feature that can help make engaging partners and customers significantly more likely. During the current COVID-19 pandemic, when engagement with one’s sales channel partners is paramount to success, Magentrix aims to facilitate this process with its new rewards and redemption modules - a functionality very few sales channel management providers currently offer. Marketing Technology…

Winshuttle Extends RPA with New Bots in the Automation Anywhere Bot Store

Winshuttle, the leader in data management and process automation software, announces the availability of software bots from leading Robotic Process Automation (RPA) provider Automation Anywhere, Inc., for SAP ECC and S/4HANA from the Automation Anywhere Bot Store. The software bots are free of charge for Winshuttle customers, enabling organizations to connect and integrate their enterprise systems using Automation Anywhere’s intelligent automation to connect with non-SAP systems with Winshuttle for data automation for SAP…

Five9 Announces Five9 VoiceStream

Five9, Inc a leading provider of the intelligent cloud contact center, announced Five9 VoiceStream to help customers, partners and system integrators leverage the power of real-time voice and add a broad range of value-added applications on top of the Five9 platform. Five9 VoiceStream is a developer-friendly, modern cloud-to-cloud real-time media streaming API that enables frictionless integrations with partners and is highly secure to ensure customers' precious voice data is protected. "We are witnessing a wave of…

Observe.AI Raises $54 Million Series B Round; Leverages AI to Transform the Contact Center

Observe.AI, a leader in Contact Center AI, announced a $54 million Series B financing led by Menlo Ventures, with participation from Next47 Ventures, and NGP Capital. The funding will allow Observe.AI to continue its momentum by helping the world’s top brands accurately transcribe and analyze every call while providing deeper visibility into customer service operations. With the funding, Observe.AI will expand its go-to-market programs and will continue to invest in R&D to add new capabilities in the areas of real-time…