As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…

Move Will Expand McDonald's Presence in the Bay Area and Integrate New Teams with Advanced Technology Skillsets into the McDonald's Business McDonald's Corporation (MCD) announced an agreement to acquire Apprente, an early stage leader in voice-based, conversational technology.  The agreement marks another bold step in advancing employee and customer facing innovations while further strengthening McDonald's technology capabilities.  The announcement comes after extensive exploration with several parties, including…

People Are Likely Wary Because Artificial Intelligence (Ai) Voice Technology Offers Fewer Opportunities for Monitoring and Control Than Current AI Tools. The Majority of People (81%) Also Want Conversational AI to Declare Itself as Non-Human, Indicating People's Discomfort With the Increasingly Blurred Lines Between AI and Human Voices Nearly three-quarters of people (73%) say they are somewhat or very unlikely to trust a tool such as Google Duplex to correctly make simple calls for them. Duplex is a tool within Google…

Leaders from Yext Will Lead Sessions at VOICE Summit on the Impact of Voice Search Across Industries Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that five of the company's leaders will speak at VOICE Summit, the nation's largest multi-day voice-first conference. The conference takes place at the New Jersey Institute of Technology (NJIT) in Newark, NJ, July 24-26, 2018. On Wednesday, July 25, at 9:00 a.m., Yext Founder and CEO Howard Lerman will deliver a keynote entitled, "Giving Voice…

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

Amazon and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products provide customers with choice and flexibility through multiple, interoperable voice services. The initiative is built around a shared belief that voice services should work seamlessly alongside one another on a single device, and that voice-enabled products should be designed to support multiple simultaneous wake words. More than 30 companies are supporting the effort, including global…

Company's Voice-Based Predictive Analytics Technology Acknowledged for Enabling Call Centers to Accurately Forecast Behavioral Tendencies and Provide Personalized Customer Service  Voicesense, an innovative provider of voice-based predictive analytics solutions, announced that the company has won the Excellence in Customer Service Award in the category for the Technology of the Year. Voicesense has won this award for its voice-based predictive analytics technology that enables call centers to accurately forecast…

LabTwin GmbH, the world's first voice and AI-powered digital lab assistant, has joined forces with BioRN Life Science Cluster to expand its offering to the Rhine-Main-Neckar Region in Germany. As part of this collaboration, BioRN members will have access to LabTwin's platform. LabTwin uses machine learning and voice-recognition technologies to assist scientists with day-to-day tasks, saving time and making research more efficient and reproducible. Researchers can take notes, capture data, create supply lists and set…

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

Call centers are the backbone of any business. In these torrid times, every call center is under intense pressure due to the COVID-19 pandemic. AI Voice Responders have come to the rescue. One such AI Voice Responder supporting call centers during stressed situations belongs to Replicant.ai, the leading-edge provider of Artificial Intelligence-enabled Voice technologies. AI and Automation can help Call Centers Meet Customer Demands The AI Voice Responder provides a quick and cost-effective way for businesses to better…

Additions Boost Support for UCaaS Provider's Indirect Sales Partners Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, is boosting its commitment to the channel with the addition of three new regional channel managers, a channel marketing manager and the addition of a partner sales support manager role. Tianna Sheppard, a 20-year telecom sales professional, joins the Broadvoice as Channel Manager – Southeast. Andrew Hernandez, a six-year…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack. Simpli.fi Launches Online Attribution for OTT/CTV Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers…

Newly certified solutions allow service providers to deploy powerful Intelligent Edge devices that improve the Microsoft Teams collaboration experience by adding voice calling capabilities Ribbon Communications Inc. , a global software leader in secure and intelligent cloud communications solutions, announced that its market-leading Intelligent Edge multi-service business gateways (MSBGs), which include the EdgeMarc 2900, 4800, 6000 and 7000 series, have all been certified for Direct Routing for Microsoft Teams.…

Moneypenny, the UK's leading provider of web chat, answering services and outsourced switchboards for small and large businesses, has extended its services in the US with the acquisition of VoiceNation and Ninja Number.  The details of the transaction have not been disclosed. VoiceNation is an award-winning bilingual telephone answering provider and Ninja Number is a cutting-edge business phone app which provides a virtual phone system for entrepreneurs. Both companies were co-founded by Jay Reeder and Graham Taylor in 2002…

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Headliner Labs' Caroline Klatt and Dana Gibber join ForwardPMX to Launch the Agency's Voice and Conversational Commerce Capabilities Award-winning, global brand performance agency, ForwardPMX, announced the acquisition of leading voice and chat platform, Headliner Labs. The company's CEO and Co-Founder, Caroline Klatt, and COO and Co-Founder Dana Gibber, will join ForwardPMX as Co-Chief Innovation Officers spearheading the agency's voice and chat practice and helping to position clients for growth in a voice-enabled…

UCaaS Provider Launches New Website & Renews Promise to Make Every Connection Matter Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services for businesses, announced the launch of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry’s best service culture…