Tags:

W2O Acquires Leading Influencer and Entertainment Marketing Agency starpower

W2O, the leading independent provider of analytics-driven, technology-enabled marketing, and communications solutions, announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has offices in New York and Los Angeles, was founded in 2007 by lifelong friends Matthew Lalin and Jared Weiss. Since then, starpower has been a leader in influencer, celebrity, and entertainment marketing, creating innovative and unique partnerships backed by data-driven social strategies for brands…

W2O Appoints Bryan Specht to Oversee Transformation, Consumer Activation and Marketing

Accelerates Firm’s Evolution to Drive Consumerization and Digitization of Healthcare W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced that Bryan Specht has been named Group President, Transformation, Consumer Activation and Marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, accelerating its transformation to a digital healthcare firm. With…

W2O Acquires Radius Digital Science Provide Clients

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Radius Digital Science, an award-winning scientific digital creative agency. Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands. This acquisition is the latest in a series designed to expand and deepen W2O’s scientific…

W2O Acquires Arcus Medica to Accelerate and Deepen Scientific and Medical Communications Offering

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced the acquisition of Arcus Medica. A recognized leader in medical and scientific communications, Arcus brings a deep bench of doctoral-level experts to W2O who specialize in translating complex clinical and scientific data into clear, meaningful content to help brands influence key audiences in today’s evolving healthcare environment. “Arcus is a trailblazer in the field of medical and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (CRM), Comscore (Analytics), CINC (AI/ML), W2O (Influencer Marketing), and Convey (E-commerce). FayeBSG Releases the Utilization Monitor for SugarCRM The Utilization Monitor for Sugar by FayeBSG provides actionable insight into how SugarCRM users are interacting with their CRM platform. With the Utilization Monitor, managers and supervisors can see real-time visual…

UJET Announces Salesforce Sales Cloud Integration

Integration Extends UJET’s Ability to Support Both the Pre and Post Sale Customer Journey UJET Inc., a leading provider of customer support communications and solutions, today announced their integration into the Salesforce Sales Cloud. Beyond our deep Service Cloud integration, this new Salesforce connectivity provides a specialized integration and leverages UJET’s modern communications platform for the express purpose of supporting sales focused communication sessions. UJET’s Sales Cloud integration empowers sales teams…

How Are Influencers Addressing the Clothing Crisis?

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online

Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources and make it available for other systems. While somewhat different in functionality, CDP can supplement CRM features. CDP and analytics make the customer data more sophisticated, enriched with more details that help marketing and sales professionals to make right decisions and precise estimates. Guestimates are so yesterday. Today software is capable of providing all the required information…

Using Conversational AI to Improve Customer Experience

Customer experience should be top-of-mind for any customer-facing business in the digital age. But as consumers increasingly take their interactions with brands online (and into the chat channel), how is it possible to keep up with their demands while providing a level of satisfaction on-par with what they have come to expect from human interaction. In a recent report, Gartner predicts that as soon as 2020, 40% of users will primarily interact with new applications that support conversational UIs with AI. By 2022, it is…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

MarTech Interview with Tom Aitchison, CEO at Swrve

"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." Tell us about your role and journey into Technology. What inspired you to start at Swrve? Throughout my 25 year career I have scaled successful global GTM organizations that have delivered strong revenue results and increased growth by up to 10X. It’s extremely exciting to join an organization that has an important technology and one that delivers real meaningful business value and that…

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…

MarTech Interview with Nadav Shoval, CEO at Spot.IM

"If you aren’t thinking about AI and how it will impact your business, you’re at risk of missing something big." Tell us about your role and journey into Technology. What inspired you to start at Spot.IM? As a baby, I was diagnosed with Kawasaki disease. I survived but was left with fairly severe, impaired small motor skills, which made something simple like holding a pencil extremely difficult. In hindsight, you can trace my starting Spot.IM back to this — I was taught to use a computer at a very young age in order to…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

Translation and Localization: Options for Getting into More Markets Faster

Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and Localization tools automates the process and expedites penetration into new markets. But do they successfully achieve the quality language that native speakers expect? Even the world Localization is a case in point. In the US you would use a “z” while in Europe you would use an “s” – and say “whilst.” So you are constantly making localized, or localized, choices – even within the same language. All can agree…

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…