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Wayflyer Grows Australian Business with New Investments, Partnerships

Revenue-based financing platform collaborating with country’s leading digital marketing and payments providers to serve fast-growing eCommerce sector Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country’s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to…

Wayflyer Secures $10.2 Million in Seed Round

Funding round will support market expansion, growing analytics capabilities Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced its Seed Capital raise of $10.2 million. The capital will support the company’s global growth ambitions, ability to continue to provide funding for e-commerce platforms, and further develop its proprietary technology. The seed funding round was led by QED Investors (Credit Karma, ClearScore, Nubank, SoFi), with Middlegame Ventures and co-investors Speedinvest…

Wayflyer Announces Partnership With Hawke Media

Digital marketing consultancy, Hawke Media, integrates Wayflyer’s revenue-based financing platform in its full-service marketing solutions Wayflyer, an eCommerce platform that provides both capital and marketing analytics to small businesses, today announced that it is partnering with Hawke Media, an award-winning marketing consultancy based in Los Angeles, California, to offer revenue-based financing services as a part of Hawke’s expanded marketing solutions. “Hawke Media understands what it takes to create a…

EZ Texting Adds Growth-Focused Executive Heather Zynczak to Board of Directors

CMO of Pluralsight, Zynczak also held executive positions at Oracle, SAP EZ Texting, the leader in SMS marketing software for business, announced the appointment of Heather Zynczak to its Board of Directors. With a career focused on growing companies, Zynczak’s experience and knowledge in building, marketing and selling customer solutions will be vital as EZ Texting scales to meet the current and future needs of its customers. “As an independent board member, Heather brings to the board a wealth of experience in SaaS…

Comcast Invests in Growth and Technology Infrastructure

Elaine Barden Leads Business Development for 13 States Comcast announced that Elaine Barden has been appointed Vice President, Business Development for the company’s West Division, which includes Arizona, California, Colorado, Kansas, Missouri, Minnesota, New Mexico, Oregon, Washington, Utah, Texas, Idaho, and Wisconsin. In this role, Barden will focus on business development and the continued expansion of Comcast’s infrastructure through partnerships with residential housing developers, city economic development…

Auth0 Launches Auth0.org and Joins Pledge 1%

Auth0, the identity platform for application teams, today announced the launch of Auth0.org, a social impact program committed to secure, inclusive access for all. Representing an extension of the company’s goal of ‘Secure Access for Everyone’ (SAFE), Auth0.org consists of various philanthropic initiatives for nonprofit organizations and social enterprises including secure access to technology and equal access to education. As part of the launch, Auth0 also announced that it has joined the Pledge 1% movement, and has…

Publicis Sapient Named a Leader in the IDC MarketScape for Worldwide Customer Experience Improvement Services

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13 service providers that participated in this evaluation. The report, authored by Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC, noted that “Publicis Sapient is a good fit for organizations looking for a partner combining the creativity of a…

TVPage Brings Salespeople Into Shopify E-Commerce Stores

New integration enables businesses powered by Shopify to launch virtual ambassador storefronts that drive social selling and increase revenue TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, is now available to all businesses powered by Shopify. The TVPage Ambassador Storefront app enables businesses using Shopify to establish ambassador and influencer programs directly through the platform to increase performance based marketing channels and drive new revenue. TVPage identified the…

Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic

With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment Forrester unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers expect safety, comfort, and control of their environment and in how they interact with brands. With cleanliness and hygiene being top of mind for…

VTEX Earns $1.7 Billion Valuation, Becomes A Tech Unicorn

New funding brings VTEX's total raise to $365 million; will accelerate R&D, global expansion, and help meet record demand from B2B and B2C merchants VTEX, the world's first and only fully integrated commerce-marketplace-OMS platform, announced it has raised $225 million in a Series D funding round, earning the e-commerce provider a $1.7 billion valuation and the coveted status of tech unicorn. The funding received from leading public market technology investors Tiger Global, Lone Pine Capital, Constellation, Endeavour…

Atos and RingCentral Launch Unify Office by RingCentral in Germany

Atos SE, a global leader in digital transformation, and RingCentral, Inc, a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the launch of Unify Office by RingCentral in Germany. Unify Office by RingCentral combines the very latest Unified Communications as a Service (UCaaS) technology with the knowledge and insights of the German communications market from Atos and its strong partner community of 800 partners. The result is a unique set of capabilities…

BeyondTrust Achieves ISO 27001 Certification and SOC 2 Type 1 Compliance Demonstrating Commitment to Customer Security

BeyondTrust, the worldwide technology leader in Privileged Access Management (PAM), announced it has successfully completed both the International Organization for Standardization (ISO) 27001 certification, and the Service Organization Control 2 (SOC 2) Type 1 audit. Achievement of these security milestones included a broad scope of BeyondTrust systems, including its internal controls and Endpoint Privilege Management (EPM) and Secure Remote Access (SRA) product portfolios. Achieving ISO 27001 and SOC 2 Type 1 compliance…

Patreon Chooses Qualtrics BrandXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Patreon, a membership platform, has selected Qualtrics BrandXM. Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on Brand Loyalty "Organizations today no longer have the option or resources to conduct traditional, measurement-based brand analysis," said Brian Stucki, EVP, and GM of CustomerXM and BrandXM, Qualtrics. "Qualtrics created BrandXM to empower organizations with an immediate and…

Ashley Deibert Joins Piano as Chief Marketing Officer

Piano announces that seasoned marketing executive Ashley Deibert has joined the organization as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on Piano's global go-to-market strategy to increase global awareness and adoption of its end-to-end customer experience platform. Piano currently focuses on five core markets across North America, Latin American, EMEA, APAC, and Japan. Deibert is widely recognized in the marketing industry for her experience in both emerging and established technology companies…

TargetBay Teams Up with Google to Send Product Reviews to Google Shopping Ads

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Marketing Technology News: Consumer Trends…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Cydcor Uses Innovative Solutions for Touchless Selling

Cydcor, the longtime leader in customer acquisition solutions, has always been a forward-thinking innovator in the outsourced sales space. But due to COVID-19, the company found itself in uncharted territory. Using a mix of innovation, technology, and a team of creative and tech-smart team members, Cydcor has proven how commitment to its clients led to reimagining how sales teams interact with consumers and businesses during the COVID-19 pandemic. Social distancing, masks, and wiping down shared tablet screens was not…

Forrester Gives XANT The Highest Scores In AI And Automation In Recent Sales Engagement Wave

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Accretive Media Unveils Industry’s First Advertising Solution that Extends the Power of Out-of-Home into the Living Room

Accretive Connect combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness Accretive Media, a digital out-of-home advertising company, announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and agencies to easily engage consumers both inside and outside of their homes.…

Datadobi Launches Pre-Migration Assessment Service

Enables Datadobi Strategic Partners to Deliver the Most Highly Predictable and Cost-Effective NAS and Object Data Migrations, with the Fastest ROI Possible Datadobi, the global leader in unstructured data management software, announced the launch of its Pre-Migration Assessment Service to enable Datadobi’s strategic partners to deliver the most highly predictable and cost-effective NAS and object data migrations, with the fastest ROI possible. Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on…