WeChat Mini Programs Showcases New Capabilities to Celebrate its Third Anniversary

Total Transactions Surpasses 800 Billion RMB in 2019 Tencent's WeChat team celebrated WeChat Mini Programs' 3rd Anniversary by revealing that total transaction value generated on Mini Programs has exceeded 800 billion RMB in 2019, an increase of 160% year-on-year and a clear demonstration of the platform's tremendous business value. The announcement took place at the 2020 WeChat Open Class PRO event in Guangzhou, the flagship conference for business partners and developers where Tencent shares successful business cases…

Symphony and Tencent Announce Partnership to Integrate WeChat With Symphony’s Collaboration Community

The partnership enables communication between Weixin users and Regulated Professionals using Symphony’s Secure, Compliant Platform Symphony – the leading provider of secure cloud collaboration for global markets – announced a partnership with Tencent to connect Symphony’s community of 450,000 global markets professionals with the Weixin platform (known as WeChat outside mainland China). This integration is the first of its kind and enables two major global communities to connect and conduct business via their favorite…

Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management

TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to Chatly. The comprehensive rebrand signifies a repositioning of the company's focus as the core SaaS product, WeChatify, has been completely redesigned, expanding beyond marketing to enable end-to-end management of a brand's entire WeChat strategy including marketing, service, sales, and commerce. While still retaining many of its original features, the newest version of the Chatly software offers a…

Conversocial Integrates WeChat Messaging as a Digital Customer Care Channel

Digital Customer Service Platform Helps Large Brands Scale Their Engagement with over 1 Billion Customers on WeChat Conversocial, the leading digital customer service platform, announced the addition of WeChat support–powering digital customer service capabilities for the massive Chinese social messaging network. The integration enables digital customer care teams to leverage intelligent agent routing, conversational filtering and prioritization, robust workflows, and real-time analytics to deliver digital care over…

Major Airline Selects Bright Pattern Cloud Contact Center Software

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Enterprises, Selected by US-Based Airline A leading airline and travel company known for innovative customer experience has recently selected Bright Pattern Contact Center software powered by AI for its omnichannel contact center platform. With nearly 40 years of experience in leisure travel, the company offers low-fare alternatives to other airlines with exceptional customer experience. The airline plans to innovate and digitally…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

M800’s maaiiConnect platform – The Smartest Way to Convert Messages into Sales

M800's revolutionary maaiiConnect platform puts companies on track to digitally transform the customer service experience through smart messaging solutions. The next generation in customer support Imagine combining the world's most popular communication tools in one platform. A complete digital convergence solution that engages customers on their favourite call and messaging channels and devices simultaneously. A seamless ebb and flow of interactions that is perfectly customised to give customers exactly what they need.…

CITCON and Cegid Team Up to Launch Integrated Chinese QR Mobile Payment Solution

Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile payments Alipay, WeChat Pay and UnionPay QR, empowering luxury and fashion retail brands to streamline their in-store payment process…

First-of-its-kind, maaiiConnect Spearheads the Next Generation of Customer Support

The Digital Convergence Platform Seamlessly Integrates Crystal-Clear Voice + Video, Smart Messaging, and Customer Identity Products With Back-End Systems to Mobilise an Unrivalled Communications and Customer Support Experience Leading global telecommunications solutions provider M800 announced the soft launch of its digital convergence platform maaiiConnect. The pioneering product is set to revolutionise B2C and B2B communications by integrating telecom and digital communication channels onto a single interface to…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

Maoyan Launches New Marketing Service to Reach Entertainment Consumers

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

Maoyan Launches New Marketing Service to Reach Entertainment Consumers

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

LogMein Brings Integrated AI Chatbot and Human Customer Engagement to the World’s Most Popular Messaging Apps

Bold360 Expands Messaging to WhatsApp, WeChat, Facebook Messenger, and SMS Text LogMeIn announced it is making it easier than ever for customers to engage with businesses on the messaging applications they prefer to use. Bold360’s latest release helps businesses transform contact centers by offering always-on, scalable, and best-in-class customer engagement on the most popular global messaging channels including WhatsApp, WeChat, Facebook Messenger, and SMS Text. Messaging apps have become a preferred platform for…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Luxasia clinched top award for ‘Best eCommerce Customer Service’ and two Bronze awards at the 2nd Asia eCommerce Awards 2019

Luxasia receiving the Best eCommerce Customer Service Award Luxasia, Asia Pacific's omnichannel leader for luxury beauty brands, emerged as the Gold winner for Best eCommerce Customer Service, and secured two Bronze awards for Best eCommerce Fulfilment and Best E-tailer for Health and Beauty, at the Asia eCommerce Awards ceremony held last week. These awards recognise Luxasia's industry-leading efforts in enabling eCommerce enablement for global luxury beauty brands. Organised…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Mobile Banking Apps Score Highest User Loyalty Level, New Report from Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019…

Mobile Banking Apps Score Highest User Loyalty Level, New Report From Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019 —…

LivePerson Debuts Expert Guide Series to Demystify Conversational Commerce for Business Leaders

New publications empower marketing, customer service, and contact center leaders to launch Conversational Commerce initiatives LivePerson, Inc., a global leader in conversational commerce, announced the debut of its Expert Guide series to help customer service, marketing, and contact center teams design and implement initiatives driving higher customer satisfaction, agent efficiency, and sales using messaging and virtual assistants. The Expert Guide series, developed from LivePerson's learnings taking leading global…