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WebMD and Twitter Announce First Health Content Partnership

Collaboration leverages power of both platforms to inform, educate on health issues WebMD and Twitter announced a partnership that marks the first content collaboration between Twitter and a health care platform. The new partnership will bring more WebMD content right to the Twitter feed with video content and Twitter Moments that educate consumers on health topics and highlight patient stories on what it's like to live with and manage chronic conditions and other health issues. Marketing Technology News: CleverTap…

WebMD to Acquire Aptus Health

WebMD Health Corp., an Internet Brands company and the leader in health information services for consumers, physicians, and other healthcare professionals (HCPs), announced that it has entered into an agreement to acquire Aptus Health. The acquisition includes Aptus Health's core brand Univadis, a global information and education platform delivering medical news, conference and research updates and thought-leader education to 4 million HCPs in 91 countries. In addition, the transaction includes Aptus Health's…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

The Alexa Conference Names the 2019 Alexa Award Finalists

Winners to Be Revealed at The Alexa Conference, Jan. 15-17, at the Chattanooga Convention Center The Alexa Conference, presented by podcast network VoiceFirst.FM, announced the finalists of the 2019 Alexa Awards. The winners will be announced during the upcoming conference, Jan. 15-17, in Chattanooga, Tenn. "Congratulations to this year's Alexa Award finalists, all of whom demonstrate creativity and innovation, while showcasing how far voice technology has come in terms of impacting every business across every…

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…

The Secrets to Pharma’s Success in Mobile Advertising

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first strategy, harnessing the power and sophistication of mobile apps, and utilizing only the best performing placements, pharma’s digital advertising strategy is paying dividends. The pharmaceutical industry is known for moving slowly due to regulations, policies, and oversight. The Food…

Salesforce Adds Another Design Studio; Acquires Sequence to Bolster UX Services

Salesforce has closed its acquisition of Sequence, a creative design transformation company. The UX design firm will readily integrate with the CRM development team at Salesforce, complementing customer experience design capabilities. The acquisition deal was announced by Jashojot "Jojo" Roy, CEO at Sequence via corporate blog post. Jojo Roy wrote on his blog post: “Over the past 11 years, we’ve had the incredible opportunity to work with some of the world’s best-known and most innovative companies. Our mission has…