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Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Chatly Webinars Teach Brands How to Drive Sales in a Post-COVID-19 China

Enterprise WeChat management platform Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19. "In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China's quarantine period. Now that offline retail in China has reopened, we're helping brands navigate the 'new normal'. How did consumer behavior change as a result of the quarantine? What are some of…

IntelliChief Kicks Off Trio of May Webinars Tomorrow With “Frictionless Automation Strategies to Enhance Business Performance”

Originally scheduled for the COLLABORATE20 conference, the leader in enterprise automation will now offer their insightful presentation for free to the public. IntelliChief is an industry-leading ECM solution that features universal compatibility with all ERP systems, allowing it to enhance business performance across many industries  IntelliChief, the worldwide leader in Enterprise Content Management (ECM) solutions, will offer three free webinars this month for businesses looking to streamline their business processes to…

BrightTALK Unveils New Talks Platform, Redefining Industry Standard for Live Webinars

BrightTALK, the online event and live webinar platform trusted by more than 8 million industry professionals, today announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers, and marketers. The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As a leading provider of webinar solutions for more than a decade,…

Webinars Emerge As Top Learning Format For B2B Professionals

BrightTALK, the leading B2B content and demand marketing platform, announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars. The report analyzes the viewing patterns and preferences of 8 million professionals across IT, finance, HR, sales, and marketing functions. This year's survey sought not only to establish performance benchmarks for content on BrightTALK, but also to uncover how and why highly educated professionals engage with corporate content.…

If You Are a B2B Professional, Don’t Miss out on Webinars!

According to BrightTALK, Webinars Emerge As Top Learning Format For B2B Professionals If you are Content Marketer or a Demand Gen Professional, you should know that B2B Webinars are best for your learning. BrightTALK has announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars. The report analyzes the viewing patterns and preferences of 8 million professionals across IT, finance, HR, sales, and marketing functions. This year's survey sought not only to establish…

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

How Do Successful Small Businesses Manage Lead Generation?

A surefire sign of any successful business is one that is succeeding at lead generation and perpetually populating its pipeline of clients. The ones who stand apart from their competition are persistent and understand the needs and interests of their customers, offering them valuable products and content that are relevant to them depending on your line of business. Here are the most common ways small businesses leverage lead generation to maintain their growth and success: Find your Target Audience First things first,…

OneTrust Launches Irish DPC Cookies Fast Track Program

OneTrust is providing same-day support to help organizations comply with the Irish Data Protection Commission (DPC) Cookie Guidance before the October 5 deadline OneTrust announced the Irish DPC Cookies Fast Track Program, providing organizations with the resources needed to get up and running with cookie compliance before the Irish Data Protection Commission's (DPC) October 5, 2020 deadline. These fast track resources will help organizations get same-day support and guidance to implement a cookie compliance solution…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Revenue Collective Announces Strategic Partnership With QuotaPath To Drive Compensation Awareness, Crosses 3,000 Members

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced  that it has entered into a strategic partnership with QuotaPath, the leading free commission tracking software powered by its thousands of users. In response to COVID-19, sales organizations are restructuring compensation plans in order to compete in today's market. Compensation plays a critical part in sales strategy and team motivation and together, Revenue Collective and QuotaPath will work to help sales…

Prezi Launches Prezi Video App For Zoom

Prezi, a global leader in video and visual communication tools, announced an integration with Zoom to launch an app for interactive video platform Prezi Video in the Zoom App Marketplace. Prezi Video allows users to present visual content within the same screen as their face in Zoom video meetings, providing visual engagement and human connection throughout. “We’re excited to have the Prezi Video integration go live on our Zoom App Marketplace,” said Aleks Swerdlow, Marketplace Product Marketing at Zoom Video…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Verizon Business launches Comeback Coach

Company’s First Comprehensive Small Business Resource Hub to Provide Connectivity, Collaboration and Security Verizon Business launches its first small business resource hub - bringing together valuable tools, services and advice to small businesses as they continue to deal with the impact of the pandemic. This new hub for small business resources serves as a one-stop destination bringing together Verizon’s numerous COVID-19 small business relief programs and vital information to help small businesses survive and thrive.…

B2B Marketing Content Consumption Increased, While Session Times Decreased During COVID-19

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait, they are — if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared. Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it’s still counterproductive. The right way…

Banzai Appoints Kurt Bilafer as Chief Revenue Officer

Veteran CRO to Spearhead Customer Success, Sales, Marketing for Event Marketing Automation Leader Banzai, a leading SaaS marketing automation provider, announced that it has named Kurt J. Bilafer as Chief Revenue Officer. Mr. Bilafer is now responsible for leading Banzai’s global sales and marketing functions, as well as channel partner programs. With over 25 years of experience, Mr. Bilafer has held a number of sales and marketing roles at Amazon, SAP, WePay & PwC.  Mr. Bilafer has started a number of companies,…

Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center

Industry leader offers free educational resources for digital community in response to COVID-19 Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital experience optimization resources necessary to boost their knowledge. XP Squared will allow Dynamic Yield to freely share its expertise to create new opportunities and elevate experience optimization know-how for conversion optimization and…

BlueJeans Elevates The Virtual Event Experience And Expands Audience Reach

BlueJeans by Verizon announced new partner integrations and feature enhancements to its BlueJeans Events interactive video live streaming platform to improve attendee recruitment, engage diverse audiences, and seamlessly follow-up post-event. By matching audience expectations for modern, virtual experiences and enabling event managers to more closely simulate on-site customer connections—including the ability to host up to 150 speakers and 50,000 attendees—BlueJeans Events empowers organizations and individuals to deliver…