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GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

CMO Tenure Hits 43 Months, but Not for Women, According to Winmo Analysis of 2,400 Tenures

Winmo's Report Is the Broadest and Most Conclusive Examination of Marketing Leadership Tenure to Date In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months). This was the first year that gender parity was included in the report, which considered over 2,400 CMO data points across national advertisers with media spend above $2 million,…

Winmo Acquires Access Confidential to Deliver High-Quality B2B Sales Intelligence

Winmo, Together with Access Confidential, Would Provide the Advertising Market with the Mission-Critical New Business Intelligence They Need to Thrive In a series of acquisitions, Winmo, a product of List Partners, has now acquired Access Confidential. With this acquisition, Winmo is further fortifying their position as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry. The Access Confidential acquisition delivers on the company’s mission to provide the most comprehensive…

Winmo Acquries Redbooks to Further Refine B2B Sales Intelligence

Redbooks' Acquisition Enriches Winmo’s Sales Intelligence Dataset and Secures Its Position as the Most Widely Used and Highly Rated B2B Sales Intelligence Provider for the Advertising Industry Winmo, a product of List Partners, has acquired Redbooks. The acquisition is seen as a move that solidifies Winmo's position as a market-leading B2B sales intelligence provider to the advertising industry. The acquisition delivers on the company’s mission to provide the most comprehensive and forward-looking sales data, empowering…

The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

DNA Selects And Deploys Affirmed Networks As Foundation For New 5G NSA And SA Solution

Finnish Mobile Operator Deploys Affirmed's Virtualized Architecture for Fast, Reliable 5G Connectivity Capable of Delivering New Services and Rich Customer Experience to Residential and Enterprise Customers Affirmed Networks, the leader in the virtualization of mobile networks, announced that it has been selected by DNA, one of the leading telecommunications providers in Finland, to replace its legacy network infrastructure. Affirmed's fully virtualized, web-scale, cloud-native solution will serve as the foundation for all…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

Verint to Acquire ForeSee Extending Its Voice of the Customer Leadership

Combination Will Create the Most Comprehensive Omnichannel Cloud VoC Portfolio to Help Organizations Deliver Exceptional Customer Experiences Verint Systems Inc., The Customer Engagement Company, announced the signing of a definitive agreement to acquire ForeSee, a leading cloud voice of the customer (VoC) vendor. The Verint-ForeSee combination will create the market’s most comprehensive omnichannel cloud VoC portfolio available—an analytics-rich offering that will allow organizations to better measure and understand…

Twitch Holiday Spectacular Show Provides Retrospective Look at 2018

During a Special Year-End Twitch Weekly Livestream, Twitch Shares Milestones and Moments Twitch, the leading service and community for multiplayer entertainment, livestreamed the Twitch Holiday Spectacular, a special edition of Twitch Weekly that featured guests from the community and highlighted big moments and milestones from 2018. "We love celebrating the community and their achievements. It's their dedication and passion that have made for a record-setting year on Twitch," said Kate Jhaveri, Chief Marketing Officer,…

List Partners Acquires AAR Partners to Unify B2B Data Prospecting and Agency Search

Since Inception in 1980, AAR Partners Has Counseled More Than 1,500 Marketers over the Years and Are Proud to Say That AAR has Forged Partnerships That Impact Brand Valuation List Partners, leading B2B information services and consulting company specializing in the advertising space, has announced the acquisition of agency search consultancy, AAR Partners. Currently, AAR Partners specialized in “Creating smAARt Relationships Impacting ROI”. Since 1980, AAR Partners has counseled more than 1,500 marketers over the years…

Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd

AI-Enabled Innovation Drives Astounding 80% End-User Adoption Rate Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that it has been named the Top Sales Intelligence Software Tool for Customer Satisfaction and overall Market Leader for the 5th consecutive time by G2 Crowd, the world’s leading business software reviews platform. Nimble achieved top customer satisfaction rankings according to verified user reviews and a market presence in multiple categories, including:…

Fireside Chat with Ebonie Newman

Ebonie Newman talks about how she inspired her team at Storyful to work with modern marketing and sales technologies. Know Me and My Team My Role at Storyful and How I Got Here I was the commercial director for Storyful in the Asia Pacific Region before assuming the role of CRO late last year. Prior to that, I spent over a decade in various Senior sales leadership positions with News Corp Australia, helping clients solve their business challenges through media and content solutions The Storyful team is nearly 30…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Interview with Nick Mangiapane, Chief Marketing Officer, Commerce Signals

"Make sure you understand and can explain what data and methodology are being used to calculate sales lift."Tell us about your role and how you got here. What inspired you to be a part of Commerce Signals? For 17 years, prior to Commerce Signals, I led marketing for great consumer products including Folgers, Rubbermaid, and Trane. The bigger my title became the more pitches and cold calls I received. I felt like many marketing technology providers were out of touch with what marketers really need, namely help growing…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…