Gannett Is Now Able to Offer a Full Spectrum of Digital Marketing Services Gannett Co., Inc. announced that it closed the acquisition of WordStream, Inc, a provider of cloud-based software-as-a-service (SaaS) solutions for local and…
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WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would…
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The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in…
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JRNI, the leader in Enterprise Customer Engagement Solutions across the entire customer engagement lifecycle, announced the appointment of Manish Barmecha as Senior Vice President of Product. Mr. Barmecha is a veteran product executive…
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Josh Dorward, Managing Director at Cloudinary and (former CEO/Co-founder at Indivio, acquired by Cloudinary) takes us through Indivio's journey and takeover while sharing a few thoughts on the growing use of video in B2B: _______…
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New tool from award-winning Optmyzr ideal for small businesses struggling with the basics of their paid search programs Optmyzr, an award-winning PPC management software provider, announced new free tools available to help address the…
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As both sides of the coin: marketing trends and customer expectations evolve, what should marketers set in place as base fundamentals? Laura Taylor, CMO at Crayon has a few ideas: ________ Welcome to this MarTech Series chat Laura,…
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PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments? Some PPC…
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Justuno is thrilled to introduce their first Director of Paid Media, Navah Hopkins, a 13+ year veteran of the digital marketing industry. Navah is a Top 25 PPC Expert Influencer, founding member of the Paid Search Association, and…
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Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are…
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Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share…
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As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to…
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We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it…
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It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and…
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Getting clients for a law firm has never been more challenging. So much has changed in society in recent years, and this has particularly been the case since the massive growth of the internet. Long gone are the days that potential clients…
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Do you receive a lot of traffic on your website? That’s great. But how many of these visitors end up buying something on your site? High traffic but a low conversion rate is a problem faced by many organizations. However, it is an easy…
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Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe…
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If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted…
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Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is…
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