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Riversand and Wunderman Thompson Commerce Partner to Deliver Cloud-Native Data Management Solutions in Europe

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, and Wunderman Thompson Commerce, the leading global digital agency in commerce, announced their alliance to help organizations deliver winning commerce capabilities across all digital touchpoints, including third-party marketplaces such as Amazon, online retail, direct to consumer (D2C) and social media. Marketing Technology News: WPP Acquires Velvet Consulting This partnership enables Wunderman…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson's Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time Tealium, the trusted leader in real-time customer data orchestration, announces a partnership with Wunderman Thompson, a WPP company, to integrate Tealium's AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Wunderman…

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the Retail Giant A new study released by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. The company’s latest Future Shopper report takes an in-depth  look at the current commerce landscape through the lens of the modern shopping journey and found that while Amazon attracts more…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…

Black Friday Spending to Shrink by Nearly a Quarter in 2020

10-week “Mega Peak” to begin on Prime Day (13th October) with Amazon set to take even bigger share of the sales season. Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending. Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%)…

Salsify Sees Rapid Growth in EMEA Partner Activity as Brands Seek to Accelerate Digital Shelf Initiatives

Salsify, the commerce experience platform that helps brands win on the digital shelf, announced that there has been a 400 percent increase in partner-led implementations of its platform over the past six months in the EMEA region. More than half of Salsify's local customer base now also works with Salsify's partner ecosystem. "Since the outbreak of the pandemic, Kantar Research found that the share of European consumers that do more than half of their total purchases online has increased between 25 and 80 percent," said …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems  (Automation). WPP Acquires Velvet Consulting WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting…

WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth. Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in…

Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud

Bloomreach, the leader in commerce experience and a spotlight SAP App Center partner, announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers. This new accelerator consists of three major components: 1) a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless, 2) a Product…

GTB Appoints Marc Sanford as New Global Data Science Chief

GTB, a global, industry-leading marketing, and communications agency announced that Marc Sanford has been named global chief data science officer, overseeing a data and analytics team that spans 6 continents and over 50 offices worldwide. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy Sanford brings 20 years of data, analytics, and technology experience to the role. Prior to this appointment, Sanford was SVP of consumer insights and analytics at…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

New Study Reveals Rising Demand for Digital Services Among Millennials

Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital and instantly downloadable, rather than physical. The company’s latest Future Shopper report - which surveyed…

Building on a Year of Record Growth, Hothouse Recruits Creative Leaders Mike Schatz and Jennifer Lewow

After a year of breakthrough marketing campaigns and unprecedented growth, Atlanta agency Hothouse is strengthening its strategic and creative offerings with the promotion of Dale Bump to EVP of Brand Strategy and the hiring of VP/Group Creative Director Mike Schatz, and Design Director Jennifer Lewow. “Through new partnerships with Roomkey, TiVo, IHG, Cox Automotive, and others, we’ve been in accelerated growth mode over the last year,” said Hothouse President Jon Katinsky. “As we build on this momentum, Mike and…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs. To date, the Data Science Elite Team has grown to almost 100 data scientists around the world and has been deployed on more…