Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS's curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns. The COVID-19 pandemic has dramatically disrupted sales rep, physician, and patient touchpoints, causing the entire healthcare industry to quickly adopt online tools, resources and communication. To adapt to this new environment, healthcare and pharmaceutical…

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Dynamic, user-initiated formats only surface when a consumer has pressed pause Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching.…

"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions." Could you let us know your journey into technology? What inspired you to start Competera? I’ve always wanted to get away from my past in Consultancy. I remember how it took consultants a lot of time and money to generate the same price and promo recommendations based on econometrics, mathematical statistics and sales forecast for different…

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable. This led me to Advertising.com and…

Xandr’s New Strategic Selling Platform for Premium TV and Digital Media Companies Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Monetize, a reimagined strategic selling platform built on the powerful foundation of AppNexus technology. Xandr Monetize will enable media companies to unlock the full value of their premium content and improve the advertising experience for consumers. As content consumption and viewer attention increasingly fragment, Xandr Monetize gives…

Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T's advanced advertising and analytics company, announced that Comscore will be the measurement and currency provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear…

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…

New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching…

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive better business…

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

Alexandre Schont VP Strategic Partnerships, TabMo More than 80% of the mobile ads that TabMo receives on its DSP come from mobile applications, rather than (mobile) browsers. In this context, we spoke to Alexandre Schont, VP Strategic Partnerships, TabMo, to understand precision advertising in mobile and the technologies that come together in delivering these campaigns. Tell us about your role at TabMo and the team/technology you handle. TabMo is a mobile-first demand-side platform (DSP) that is available as a…

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Signature conference highlights key trends and technologies in a new human-driven era of marketing. Iterable, the leading cross-channel platform for unified customer experiences, today hosts its global virtual conference, Activate Live, to highlight stories, insights and strategies from the makers of some of the world’s most compelling marketing campaigns. The virtual event, airing live today until 2:30 p.m. PT, features an incredible lineup of speakers. Kicking off the conference are headline speakers …

Pinterest executives shared virtual stage with celebrities and creators talking about the importance of creating a better online experience Pinterest announced today the upcoming launch of Creator Code, its content policy designed to keep Pinterest a positive and inspiring place. The Code includes a mandatory set of guidelines within Pinterest, intended to educate and build a safe online community that centers around inclusive and compassionate content. Creators will be required to review and accept the guidelines before…

Industry's First Demand-Side Platform Integrated with Real-World Clinical Data to Increase Script Lift, Improving Business Outcomes for Healthcare Marketers Beta leading pharmaceutical brand experienced an average script lift rise of 10-35% by connecting patient and healthcare provider campaigns DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced DeepIntent Outcomes, which dramatically improves script lift attributed to…

Revenue-based financing platform collaborating with country’s leading digital marketing and payments providers to serve fast-growing eCommerce sector Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced plans to expand its presence in Australia through new hires and investments in the country’s rapidly growing small to medium-sized eCommerce businesses and Direct-to-Consumer (DTC) brands. The company will significantly increase staffing at its current Alexandria, Sydney-based office to…