Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities
Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS's curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.
Marketing Technology News: Latest in Content Advertising: No more Facebook News for…